I LOVE the non-sticky aspect of this product and it really delivered on that. However, I wish the color lasted longer or had a bit of a stain component to it, the first picture is when I first put the product on and it’s gorgeous, and the second picture while still a pretty color it’s definitely a big difference and it’s only about 20 minutes later. I will say I have extremely dry lips and that could be a reason for the fast absorption of the product. I do think this product is hydrating and a little plumping but not in a ground breaking way. Love the packaging but I do find the metal applicator to be a bit messy at times and I have to usually go in with my fingers to fix it, hard to put it on without a mirror which I feel like is kind of the point of a gloss. Overall I’m being picky because I love Krave Beauty and I usually never leave reviews on products but I love the innovation of this product and want to see them grow and improve.

2025-03-13

I usually don’t leave reviews for products but I genuinely do love this lip color so much that I’ve started using it daily. The packaging broke after about 2 days, didn’t mind it but now the product is leaking and gets on my hands every time I use it :( I really want to repurchase this but I don’t know that I should risk getting bad packaging again. I do think the color lasts quite a while and I’ve used similar metal applicators in the past so have no issue with anything else! Please consider changing the packaging!!

2025-06-14

Love the feeling of this lip oil not sticking and very hydrates my lips. I bought the cherry cola color I will buy the guava next ❤️

2025-04-29

I love Krave Beauty products and I was really excited to try this. Unfortunately, this lip jelly didn’t live up to expectations. It does not plump lips and wears off extremely quickly—I have to reapply it multiple times an hour just to maintain any effect at all. The scent is also unpleasant, which makes using it even less enjoyable. The packaging is way too big for a lipstick? And applicator isn’t comfortable—feels awkward. Kind of hard to open. Overall, this product was a letdown. Wouldn’t recommend or repurchase.

2025-04-18

Great lip oil, hydrates fast and leaves lips shining. Do wish there was a fragrance/flavor to block out the pigment taste,

2025-04-08

The guava color is the perfect sheer color of pink. Lasts surprisingly long, glides smoothly, doesn't feel sticky at all. The metal applicator doesn't hold much product and the stopper is strong, which probably scrap away some product. Tastewise, it is like a tube of chapstick, wish it was fruity.

2025-03-15

Nice color and the texture feels nice, doesn’t feel too sticky. The metal applicator helps it feel cooling but almost no product comes out and I feel like it doesn’t really last. Overall I would pass.

2025-03-14

Disclaimer: Got this for free. I love this lip jelly—it’s one of the only two products that actually works for my crusty lips during the cold season. I use it at night as a lip treatment, and I wake up with plump, well-moisturized lips. The consistency isn’t too thick or sticky, which I really love. The only downside is the applicator—it doesn’t pick up enough product. I have slightly fuller lips, so I have to dip it 3–5 times to fully cover them. But will I repurchase it? Definitely yes. I also appreciate that I can just buy the refill too.

2026-02-01

I actually really liked the color and the concept of the packaging. I also don’t mind having to reapply frequently because my lips get dry and I drink water quite frequently and color gets transferred to my water bottle so that doesn’t bother me. However, once it started leaking in my purse, I stopped carrying it :(. I want to carry it with me throughout the day to reapply, but because it leak, it’s just sitting on top of my vanity which is a bummer. Hope you guys can fix the leaking issue soon!

2026-01-20

I really like the applicator tip, the cooling effect is really nice and refreshing however I feel like I can’t get enough product so I have to dip it back in at least 3 times. The smell is a bit weird unfortunately. The color is good however I have trouble putting it over another lip product because it lifts it a bit. I also felt like it didn’t do any plumping unfortunately.

2026-01-19

My lips feel so soft and nice! Even when it mostly rubs away, there's lasting comfort from the oil, and it truly is non-sticky. (You'd think lip oil should never be sticky, and yet I keep getting burned by products marketed as non-sticky oil that are, in fact, sticky.) So anyway, this is glorious, lol. Color's not long-lasting, but that's the nature of a lip oil, I can just reapply. Metal applicator took some getting used to, but I've gotten the hang of it now, too. I'm a big fan of this, absolutely intend to stock up on refills when I finish with the current color!

2026-01-05

I love this product, the cherry cola color is so nice! However since this is more of a gloss, you do need to reapply, which is why I would typically like to bring this with me in my purse. The problem is that once it’s been turned on its side or upside down, the product leaks out. I love that krave beauty is trying to make sustainable packaging with refillable products, in fact I love the metal applicator for this reason! However, it’s a bummer that the product leaks out of the packaging when it’s anything but upright!

2025-12-26

I love the product and the formula, and I am a huge fan of the metal applicator. However, the packaging leaks gloss into the outer container, and up the sides of the lid. I do not like this and it is quite annoying that an oily product does not have a better seal. I might repurchase as is, but likely will not until the packaging issues are resolved.

2025-12-18

I generally like this brands products but this one is different. don't see any plumping affect and it's just like any other lip oil. I bought 3 colors and none of them give me color payoff nor stay on my lips for long.

2025-12-13

I was so excited for this launch that I ordered the product in 3 colors (all but the purple-y shade). I actually love the applicator, and I appreciated the sustainability efforts in designing the packaging. I was looking forward to buying refills of each color as the products were running low, but unfortunately, I cannot trust the packaging mechanism not to leak and ruin some of my favorite belongings. One by one, I experienced leaking of these products. First, I stopped carrying the cherry cola shade after it stained the inside of one of my purses. Next, the guava shade leaked through the pocket of my jeans. I thought the iced persimmon shade was safe, as I had made it a few weeks with no leaking, but it ended up leaking all over (and staining) the leather in my car. It took me some time to follow up and review because I love Krave Beauty and didn’t want to speak negatively, but I keep seeing this bright red stain on my car’s seat and being reminded lf how disappointing (and frustrating) this product was. I really hope this feedback is taken into account. I would love to try this formula again someday, but as it stands now, I have no use for a lip product that can only be stored upright on my bathroom counter.

2025-12-12

I liked this more than I thought i would. Hydrating and the color is just pigmented enough (but not overwhelming so). Fun applicator too. Worth its value!

2025-11-27

This is my new favorite gloss ever. Calling it a jelly is exactly right. It is moisturizing and feels SO nice to put on. The applicator is SO SOOTHING too! It stays a little chilled and feels clean. I've shared with my best friend a few times and I swear the color shifts to make us both look like we have the perfect lip color on for us. I can't say enough good things. If you're thinking about it, I vote you just try it! I can tell it is going to be on regular rotation for me (just like the rest of Krave Beauty's products lol)

2025-11-25

I got this lip gloss in cherry cola as a gift from my sister. The color is beautiful on brown skin tones, hydrating, and it was sticky, but overall comfortable to wear. My main problem is that I only got to wear it twice because the second time i wore it put it my make-up pouch to re-apply later and almost all the product had spilled out! Not sure if anyone else experienced this, but I think the packaging needs to be revisited before purchasing again for me.

2025-11-06

As someone with perennially dry lips, it frustrates me when lip oil products are labelled as such, but are really lip tints or lip glosses that don't hardly nourish the lips. This product for me is among the few that are legitimately a lip oil product -- it's a nourishing-enough lip product that is tinted, which doesn't require me to still use a lip balm as base. Plus points of course for the sustainability features!

2025-11-03

I don’t usually write reviews but this product is inspiring! Krave stopped at nothing to ensure they could get a comfortable wearable consistency that is healing & protecting the skin of your lips. In addition, it looks beautiful on, comes in pretty shades & doesn’t come off on teeth, etc. I put it on and instantly feel put together & my lips feel comforted, win-win! My favorite shade is Cherry Cola, *chefs kiss*

2025-10-08