I have been using this shampoo for a couple of years now. My hair is always silky soft & shiny! I love this shampoo!

2025-11-13

This shampoo makes my hair feel silky soft! Some shampoos can make your hair feel sey after using but this one does not!

2025-08-15

This is my favorite shampoo! It keeps my hair clean, shiny, & build-up free. My hair is fine, so if I use the wrong shampoo, my hair looks limp & lifeless, but that never happens with this product!

2025-07-24

Best shampoo. A small amount goes a long way!! It helps my hair feel silky and smooth.

2025-06-17

Glad to have a good quality shampoo and conditioner again.

2025-05-28

Both of the conditioner and shampoo aren’t as good as they used to be. I’m not sure if the formula has changed

2025-03-02

It leaves my hair oily, when other products from it’s a 10 don’t.

2024-11-15

normally when i wash my hair it only takes a day or 2 for it to get greasy but when i used this i was able to go 4 or 5 days without washing it. makes my hair feel soft and smooth, love it. definitely worth it

2024-07-18

This product left my hydrated and silky when no other product seems to be able to do that. I’m hooked for life!

2024-03-27

I’m a huge fan of It’s a 10 products, but unfortunately this one just didn’t work for me. I have very fine, slightly wavy, color treated hair that’s on the thin side. This shampoo left my hair feeling dirty, greasy and unmanageable. I tried it three times, and changed up the other products I used in conjunction so that I could be sure it was the shampoo alone. It has great reviews so clearly it works well for other people. I wish I loved it as much as the other products I’ve used. It smells AMAZING!

2024-01-03

On top of my keratin express treatment I use “it’s a 10 silk’ which makes my hair feel absolutely like silk. I am now almost 70 years old; never had such beautiful hair! 

2023-12-12

Best customer service experience ever. Replaced damaged item immediately.

2023-12-07

It seems the formula has changed. The products do not have my hair silky smooth like they have done in the past. Probably won’t be buying again.

2023-12-07

It’s a very good product I’m sticking to it’s a 10

2023-12-07

This is my favorite shampoo! I love the way it smells!

2023-12-07

Great size .just the logistics were awful..shipped from NJ..to go to pa..back to NJ.so it delayed my shipment

2023-12-07

Outstanding! Makes my dry hair feel silky and healthy without weighing it down.

2021-05-02

This was my first time using an It’s a 10 shampoo. The shampoo has a nice clean smell, great lather, does not weigh down my thin/fine hair or make it feel greasy, and gives my hair softness and shine. I’m very impressed with the product and would definitely buy again.

2021-03-04

Incredible shampoo and conditioner. Best scent ever. I wish there were candles in this scent.

2020-12-08

Love this product. Worth the money. Keeps my hair smooth and frizz free!

2020-12-07