Perfect for my dry course hair Product benefit: Smooths dry hair Scent: Pleasant not too strong

2025-05-06

Love this product. I will be buying more to have on hand.

2026-01-09

It’s ok, didn’t work for me. Might work for you

2026-01-09

Didnt realize it was for using on wet hair. I need something to flat iron hair with

2025-05-15

I love this product it leave my hair the way i want it, soft and natural and it smells super delicious it’s a win win for me

2024-09-23

This is the first time It’s A 10 has disappointed me! I had to use a lot of the product just to get my hair clean and the conditioner was just as disappointing, sorry to say

2024-09-16

Omgosh yall this product is amazing! I recently decided to try since it was during the buy one get one sale and I was like 60 percent sure it wasn't going to work since every styling product I get (expensive or not) never works for me. Never does what it says it's gonna do. I pretty much gave up on finding what i was looking for. BUT this is literally a miracle product like it says! I can not believe how well it actually worked. I have long straight, fine, medium thick-ish hair. And it has been being naturally weird lately and dry and doesn't let me really do anything with it anymore. Not too mention the annoying little fly aways on the top of my head. WELL. This stuff made my hair feel really soft smooth and silky instantly. And it doesn't just feel that way, it looks that way too. The fly aways were contained. I can leave my hair down and it doesn't drive me crazy anymore, it looks and feels healthy and silky. I can actually do different hairstyles now too, my hair corporates better. If silky is what you want then buy this now. You won't be disappointed. Oh and it doesn't leave your hair feeling like there's product in it, not sticky not greasy not hard. Just feels like the best version of your hair.

2024-06-10

It's OK. Like any other glycerin smoothing product, except way more expensive.

2023-12-05

Love this! Keeps my hair straight and smooth longer when I flat iron my curly hair

2023-10-22

Feels nice but honestly don’t see a difference in my hair

2023-07-01

I bought this to try when the big sale was going on and I'm so glad that I did!! This stuff is magic, literally!! Shortly after applying a dime or quarter size amount your hair it changes into silk, dries faster, adds extra shine and gets rid of frizz almost instantly!! This will always be in my arsenal forever!!

2021-10-23

All “it’s a ten” products I have tried have worked beautifully, & have been good for my hard-to-manage hair. Ordering from their site could not have been easier. I will definitely continue to buy & use these products!

2021-06-02

Makes my hair very soft and manageable. Helps with flyaways too.

2021-03-04

The Smoothing Styling Balm is a great addition to my It’s a10 lineup. It settles down my flyaways without leaving a greasy feeling. 10/10!

2021-01-04

It was a little too heavy for my hair. Hard to get my brush through. I have very thick hair.

2020-12-07

Exceeded expectations! Love It's a 10 products and have recommended to several friends and family!

2020-09-15

Only used it twice - dries out hair. I have a 4oz. bottle of It’s a 10 leave in silk and a 10 oz bottle of It’s a 10 leave in and the spray does not work either bottle.

2020-08-09

Best products around...they make your hair look & feel beautiful.

2020-08-07

It’s ok. I don’t like the feel of my hair after it’s applied and dried

2020-08-06

Makes my hair feel silky smooth. Fast delivery also....

2020-08-05