Hair Type: Fine and thin Scalp Sensitivity: No irratations Effectiveness: Works amazing. Really puts volume in your hair, also makes your hair look and feel great

2025-10-31

I discovered this shampoo about 10 years ago during a google search for a good volume shampoo. I have fine hair that would have to be washed twice in one day if had plans that evening. This was a game changer. Gave my limp hair so much volume. Also it’s sulfate free so no face or back breakouts. I am totally dependent on this shampoo now lol!

2025-08-10

The only product that works best for my fine, long and mostly straight hair. Its been a day and my hair doesn't feel like its getting oily.

2025-06-06

Wonderful product! It most definitely is a 10! I love the scent. I love that there aren't a lot of "bubbles" which means the ingredients are gentle. I will most definitely be a repeat customer. Plus, I love the backstory of the company owner. Truly inspirational.

2024-10-21

I didn't see any Volume with this product. Not a fan at all!

2023-12-11

I love this product. It has made my hair healthier.

2023-12-07

Without strippers running their fingers through my hair (thanks, CoVid) I started thinning. Not being a hair products guy, cheap shampoo wasn't helping. So I tried It's A 10 volumizer and it's quite awesome. Not sure how it works but it makes it feel back to normal. Great stuff, well worth it!

2020-10-03

Very good, my friend referred me the line and love the smell and it lathers well.

2020-09-20

Gave my hair great volume!!!! Definitely buying again.

2020-09-10

My clients love it! My girlfriend and my lil daughter loves it!! Would love to sale your products out of my shop! Just don’t know how to go about doing that with your company.

2020-08-19

I have been using many of It’s a 10 products... they are great for me and my hair.. every time I try something new from their product line I like it just as well.. have not got any negative to say only positive... plus the company is great too.. they take great care of their customers 👍

2020-08-18

Love this product. Gives my hair the needed volume and with using Leave In Lite, I save time in the shower.

2020-08-12

The shampoo does give my fine hair noticeable volume. In the hot humid weather my hair doesn’t look flat and lifeless. I have noticed that my hair does feel dirtier sooner. I usually was my hair and skip 2 days, using the volume shampoo Im having to wash every other day. But that’s ok. I’d rather have clean head of hair that looks great!

2020-08-08

This made my hair look so good, I didn't need to straighten it! It gave it enough volume and style on its own!

2020-08-06

I really like it and am now wondering if I need some conditioner, too

2020-08-04

I really like this shampoo. I have bought this before and it helps my thin hair a lot.

2020-07-25

Love this shampoo. I have oily hair and I can go 3 days between washes now.

2020-07-10

I have been using this product for over 2 years. It does a great job of volumizing my hair without frizziness or dryness. I also noticed a significant improvement in hair loss, so much so that I was able to stop taking my Rx hair loss tablets. Recommended this product to a co-worker who was on the same RX and they were also able to discontinue the Rx. Highly recommended!

2020-07-02

I have long thin hair that I typically only wash once a week..more in the summer..but this shampoo keeps it that great day 2 hair in between my washes..Smells great!!

2020-06-23

Love it. Works as an alternate shampoo with my color control shampoo.

2020-06-02