This gave me a super dark even tan it has a good smell, it wasn’t sticky at all

2025-03-19

I have been a customer a little over a year using the 2 Hour Express Deluxe Bronzing Mousse. I switched over to the Allure's badge of incredible product of the Plantnuim Maximum one to see the rave was about. I love both honestly, I don't have a preference besides the Plantnuim giving me an incredible darker more natural tan. I in fact have my sons birthday at a pool party later today and my tan looks so beautiful and elegant. I love the non greasy film it doesn't have. I also love that it isn't a caked on feel if you do it correctly. I absolutely loved that you sent an easy how-to with my latest purchase. Thank you for the incredible product. Lastly, I love that we are able to redeem points as we go. I was able to get my mit my purchase before this one and love how effortlessly and clean you apply the product!

2024-11-23

Loving tan holds up the best by far if you moisturize, but every one of them turn me more of a orange tan than a red/brown or olive tan

2024-08-12

The best tan ever, i’ve been using Loving Tan for what feels like forever! I’ll never go back to another brand. This tan goes on so smoothly, super easy to apply xx

2024-06-26

My favorite color yet! However, it is a little difficult to apply on hands, elbows and knees even with special instructions.

2024-06-26

Love the colour. Have been fake tanning for over 30 years and this is the best quality product. Stays on for a long time. Gives the deepest colour. Still looking for a tan that dries a little quicker. This tan to dry is the same as other good quality fake tans to dry.

2024-03-17

Great product. Easy to apply. Color was even and consistent.

2024-02-01

A bit rough on the skin but that’s how it’s supposed to be👍

2023-11-23

love this tan! however, would only recommend it for very experienced tanners as it can easily go orange on the hands and elbows

2023-11-08

loving tan is the first and only self tanner I have ever used - when I tried it for the first time it was so perfect I had no desire to try anything else - their new maximum color is dark but looks so good and natural - if you prep your skin correctly the tanner looks so pretty I can't say more good things about this product

2023-10-21

This is great just a few pros and cons. Pros- I love that it’s more “clean” and I feel like the smell after rinsing doesn’t linger like original. Cons- I feel like it was more sticky after applying and I know because of it being cleaner it’s harder to see where I’ve applied it because the foam isn’t as dark. I don’t think the formal is as dark in the medium color. So going to order dark the next time to see.

2023-10-20

I have used loving tan 2 hour express for years and love it! I was very excited to try the purest collection when it came out. Unfortunately I did not love it. The smell did not agree with me. It also takes a long time to develop. I’m going to stick with the two hour express. I’m sure it is a great product otherwise.

2023-10-20

It worked great! I was hoping that it would last longer but loved it! It was a quick delivery!

2023-10-07

I am a HUGE fan of the Ultra Dark Loving Tan products and was thrilled to try a healthier version. I tried the dark, but was a little disappointed in the color because it really can’t compare to the original product yet.

2023-10-05

Great for pinker undertones. I always find others appear green but this one suits my skin tone perfectly and looks natural. Can give you a lighter tan if you apply less or a deep tan if you apply more.

2023-07-03

LOVE this product! Recommend to all of my friends and use it year round.

2023-05-31

I love that this does not need to be rinsed off and feels hydrating to the skin. It blends so easily and I have not noticed any uneven color. It is a very mild natural tan on my light/medium skin.

2023-05-30

I am fair skinned and it’s not too dark it’s like a medium shade. Wish it lasted longer

2023-04-26

The best self tanner! Have been using for years. Always comes out great and looks like it’s been done by a professional!

2023-04-04

I absolutely love the platinum loving tan, looks like I went to Bali and have the deepest darkest tan! It does not dry me out and does not fade away in patches. Haven’t even had the bottle 2 weeks and I am ready to stock up!

2023-04-03