Honestly works great for upkeep , definitely a fan of this gradual tanner. I like to use it to maintain the longevity of my fake tan and it absolutely helps ❤️ leaves a great glow as well
2025-04-29

S**a **
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Verified purchase
US
Can’t wait to try this product!! I’ve used the dark tanning mousse and I love it!!
2025-03-27
Love the face and the gradual tanner. The actual tanning lotion is just okay.
2025-03-07
this product helps my tan last the little bit extra to get me through to the next tanning day, absolutely love this
2024-11-17
First time using and I am very happy with it. I use it on my legs and my face. I have a mit that I use.
2024-11-06
I’ve tried them all and this is the most even and deep gradual tanner ever. It actually helps your tan last 2+ full weeks and doesn’t transfer!
2024-09-16
Absolutely perfect and exactly what I wanted when getting this lotion. It gives you the perfect buildup of color as you use it each time. It doesn't smell bad when rubbing it on and even when waking up the next day, no weird smell. It never leaves any streaks and or patchy, always smooth and beautifully blended! You get so dark and gorgeous and I'm obsessed!!!!!
2024-09-07
I love everything about this product—the ease of application, the scent, the perfect tone of the tan, and the lasting power. My search for the perfect tanning product is over
2024-08-17
I use this a few days after I apply the dark mouse to make my tan last longer.
2024-08-11
Great product to extend the instant tan product. Also good on its own to provide a subtle glow. I use this in the winter a lot.
2024-07-17
I have tried 5 different tanning products. I am glad to say that I finally found one that I can stick with! This product works great, does not leave a sticky feeling, and has no terrible scent.
2024-07-05
Maybe I misunderstood the product, I thought it was like a gradual moisturiser tan but I found it to be like putting on an overnight tan? It stained my hands and although the overall colour after it had developed and I'd washed the guide off looked beautiful and like a natural deep golden tan. I'd sooner stick to my 2hr express bottle and redo my tan as and when needed.
2024-06-26
Loving tan is my favorite self tanning brand. I use the deluxe gradual tan by itself and it leaves a beautiful natural tan and fades evenly!
2024-06-21
I honestly feel like this is not a gradual tan at all and it’s an actual tinted solid tan, I love it so much! Definitely opt in for the dark deluxe gradual tan over the medium shade. The only downfall is that you only get around 5 full body applications out of each tube. For $29.95, I think that’s reasonable. I found I got less out of the medium shade.
2024-04-24
I love the way looks I used it twice it gave me the color I wanted I’m in love with it
2024-04-18
It’s a lovely tan and the colour is beautiful! Smells lovely, only thing I will say is the bottle isn’t completely full so there isn’t as much product as you would expect
2024-04-03
smells amazing, makes your skin smooth and glowing
2024-03-22
So moisturizing, amazing color. I’ll never use another tanning product line again. For a darker tan you can put this on two days in a row. Smells great! Love love love. My only wish is that I could buy this in gallons.
2024-03-12
As a very fair girl, I always found self tanners to be too orange or splotchy on me—this wasn't the case with loving tan! This tan is so easy to use, very buildable, and looks super natural.
2024-02-15
Love this gradual tan! Smells great and has a beautiful natural colour which goes on streak free!
2024-02-12