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  5. Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup
4.7
1014 global reviews
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US
Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..
2024-08-21
𝓜**𝓪 **
·
Verified purchase
US
The best concealer ever!! That’s why I bought it again!! Full coverage but feels light on my skin, hydrating is the best part bc my under eye is dry. I love it and recommend 100000%
Item:
9.0 MDR
2025-12-14
S**e g**^
·
Verified purchase
US
It’s very hydrating and full coverage Coverage: Full Skin type: Dry
Item:
2.0 BU
2026-02-24
A**
·
Verified purchase
US
The shade is beautiful. It’s a pretty good size. Can’t wait to try it on.
Item:
8.0 LBC
2025-09-23
L**h
·
Verified purchase
US
This product really impresses me. It is very light weight yet full coverage, it is also very buildable and easy to blend in. I was on the fence about purchasing this concealer but i definitely can see the hype. The shades were sort of confusing bc it’s limited but that’s the only complain I have :)
Item:
6.0 IE
2025-01-02
US
Tarte who ? A must have for oily girls ! Long lasting and has the power of a full cover concealer ! Super creamy and omg can’t live without it !
2024-07-18
US
If you are looking for a hydrating concealer this is the one for you. It leaves a nice hydrating finish on your under eye area that helps hide fine lines :)
2024-07-16
E**y V**s
·
Verified purchase
US
the best concealer I could get and it blends out too I love it
Item:
6.0 IE
2024-05-13
💜**🩷
·
Verified purchase
US
I’m 41 w Dry Skin and fine lines. I love this concealer. Hydrating without being gummy, doesn’t emphasize fine lines, or hollow under eyes. Works great wether its set w powder or not. This is now my #1 pick for a concealer! plus the price is great. Definitely recommend.
Item:
3.0 CC
2024-04-01
c**a
·
Verified purchase
US
I love this concealer, I thought they changed their formula but it actually looks about the same as before!
Item:
11.0 OC
2026-03-09
s**e
·
Verified purchase
US
This concealer is always my #1 choice! It’s perfectly hydrating and has the max coverage at the same time. I never feel cakey or heavy under my eyes with this! It’s truly my favorite of all time!
Item:
2.0 BU
2026-03-06
🍒**l c**🍒
·
Verified purchase
US
This is so amazing feels like skin care but covers and brightens and doesn’t feel heavy cakey or patchy very smooth application. I will be buying more shades and I do want a darker shade to contour with Will recommend 100% I do wish it was in a pump, but it is great.
Item:
3.0 CC
2026-03-06
c**️
·
Verified purchase
US
Received package in great condition and the shipping was fast!
Item:
3.0 CC
2026-03-05
I** M** S**h E**
·
Verified purchase
US
My new favorite!!! Melts into my 33 year old skin with ease! Wears well all day! Did not dry out or settle! I’m so impressed. My photo was after 12 hours of wear!
Item:
3.0 CC
2026-03-02
l**y
·
Verified purchase
US
great product and love that you get a coupon for reviewing because it has become a daily use!!
Item:
1.0 BH
2026-03-01
i**a c**z
·
Verified purchase
US
Muy buena textura. Se difumina muy bien, y es muy ligero
Item:
5.0 EP
2026-02-27
N**i m**o
·
Verified purchase
US
Love this concealer you can use it as foundation and it looks so natural and glowy! Doesn’t make your under eyes look dry, if you have dry skin you know the struggle!
Item:
4.0 DTLA
2026-02-27
D** I**e **
·
Verified purchase
US
Inaccurate color description.. I ordered the 5.0.. as you can see it is nowhere near as light as the box suggests.. I am keeping regardless
Item:
5.0 EP
2026-02-19
l**a
·
Verified purchase
US
Nice works great came in kinda fast and in good condition!! 😌
Item:
2.0 BU
2026-01-31
**
·
Verified purchase
US
I love it. Super easy to use, good coverage, 10/10 purchase. It’s natural but covers what needs to be covered.
Item:
6.0 IE
2026-01-04
About this product
Details
ManufacturerTower 28 Beauty
IngredientsWater/Aqua/Eau,Hydrogenated Polyisobutene,Isononyl Isononanoate,Propanediol,Glycerin,Polyglyceryl-3 Polyricinoleate,Polyglyceryl-3 Diisostearate,Disteardimonium Hectorite,Sorbitan Isostearate,Magnesium Sulfate,Sodium Dehydroacetate,Caprylyl Glycol,1,2-Hexanediol,Magnesium Stearate,Tocopheryl Acetate,Sodium Lauroyl Glutamate,Lysine,Magnesium Chloride,Sodium Hyaluronate,Cassia Angustifolia Seed Polysaccharide,Centella Asiatica Extract,Lactobacillus Ferment Lysate,Camellia Sinensis Leaf Extract,Punica Granatum Bark/Fruit Extract,Lactobacillus Ferment,Caffeine,Aluminum Hydroxide (CI 77002),Titanium Dioxide (CI 77891),Iron Oxides (CI 77491,CI 77492,CI 77499)
Net Weight0.22oz
Region Of OriginItaly
Volume6.5ml
Pack TypeSingle Item
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Product description
WHAT IS IT?
An all-over hydrating concealer that glides on like a skincare serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
TELL ME MORE:
Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches. Available in 20 flexible shades:
1.0 BH - Fair with Neutral undertones
2.0 BU - Light with Neutral Cool undertones
3.0 CC - Light with Warm Peach undertones
4.0 DTLA - Light with Medium Cool undertones
5.0 EP - Light with Neutral undertones
6.0 IE - Medium with Light Neutral undertones
7.0 KTOWN - Medium with Neutral undertones
8.0 LBC - Medium with Warm Peach undertones
9.0 MDR - Medium with Olive undertones
10.0 NOHO - Medium with Tan Neutral undertones
11.0 OC - Tan with Medium Warm undertones
12.0 PALI - Tan with Medium Neutral undertones
13.0 PLAYA - Tan with Warm Golden undertones
14.0 PV - Tan Warm with Olive undertones
15.0 SAMO - Deep with Peach undertones
16.0 SB - Deep with Neutral undertones
17.0 SD - Deep with Warm undertones
18.0 SGV - Deep with Golden undertones
19.0 WEHO - Rich with Golden undertones
20.0 WLA - Rich with Neutral undertones
HOW TO USE: Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.
Pro Tip! Select one shade lighter than your skin tone to brighten.
SIZE:
0.22 fl oz / 6.5 mL
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Video
$24.00
Free shipping

Tower 28 Swipe Serum Concealer - For Sensitive Skin - All-Over Hydrating Concealer, Medium-Buildable Coverage - Clean, Cruelty Free Foundation Makeup

4.7
(1.0K)
11.9K sold
Shade:0.5 ALTA
0.5 ALTA0.5 ALTA
1.0 BH1.0 BH
1.5 BW1.5 BW
2.0 BU2.0 BU
3.0 CC3.0 CC
4.0 DTLA4.0 DTLA
5.0 EP5.0 EP
5.5 HH5.5 HH
6.0 IE6.0 IE
7.0 KTOWN7.0 KTOWN
7.5 LAD7.5 LAD
8.0 LBC8.0 LBC
9.0 MDR9.0 MDR
9.5 MV9.5 MV
10.0 NOHO10.0 NOHO
11.0 OC11.0 OC
12.0 PALI12.0 PALI
12.5 PICO12.5 PICO
13.0 PLAYA13.0 PLAYA
14.0 PV14.0 PV
14.5 RP14.5 RP
15.0 SAMO15.0 SAMO
16.0 SB16.0 SB
17.0 SD17.0 SD
18.0 SGV18.0 SGV
19.0 WEHO19.0 WEHO
19.5 WL19.5 WL
20.0 WLA20.0 WLA
Quantity:
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Tower 28 Beauty
Tower 28 Beauty
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OFFICIAL SHOP
4.7
103.1K Sold
362.0K+ Followers
93%24h response rate
70%Ships within 2 days
93%Positive feedback
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Once you find a gooddddd concealer you’ll never put it down. and @Tower 28 Beauty swipe serum is THAT GIRL! #fyp #tower28 #tower28concealer #concealer #nofoundation #makeuphack #makeup #concealeronly #skincareconcealer
KIANNA LIZZETTE
111.6K
Creator earns commission
22 with 2 jobs but I’m clocked in and looking cute 💅 ( Saturdays are always my long days😪 ) Products used:  @Kiehl's Since 1851 - Better screen UV serum SPF 50 @Tower 28 Beauty - Swipe all-over serum concealer  @Morphe Cosmetics - continuous setting spray | cheek trills: Blind Date  @Summer Fridays : pink sugar - #fyp #dayinthelife #workgrwm #grwm #ulta #icecream   #CapCut
xo.winifer
29.4K
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Makeup in the car when your running late 🏃🏽‍♀️🏃🏽‍♀️💄 #summermakeup #nomakeuplook #awebbb @Tower 28 Beauty @Rare Beauty @Benefit Cosmetics @NYX Professional Makeup @Kosas @Fenty Beauty
A Webb
21.6K
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Highly requested updated makeup routine finally !!🥰💗
Pey⭐️
15.0K
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I LOVE TOWER28 CONCEALER 😩😩 BEST CONCEALER HANDS DOWN @Tower 28 Beauty @sephora #tower28 #concealer #makeup #bestmakeup #concealerreview #hydratingconcealer #tower28beauty #viral #trend #foryoupage
allykow
14.7K
Fue amor a primera prueba 😮‍💨 miren el acabado!! @Tower 28 Beauty #concealerhack #concealertutorial #concealertips #concealerhacks #correctormaquillaje #tower28beauty #tower28concealer
Fabiana Velásquez
14.5K
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Brianna Metzger
14.5K
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Full detailed makeup tutorial ✨ Products also linked on LTK @RAW Essence Brow Gel@Tower 28 Beauty Beauty Concealer (SB)Blush - Downtown Daquri@DanessaMyricksBeauty rrumBlush - Golden Hour@milkmakeup Hydro Grip 12@Juvia’s Place Vol 2 Blush@NARS Cosmetics Cosmetics Pallete Laguna ultimate face palette 2@SachaCosmetics der @makeupforever setting power 4 Beauty Smooth Tint Stick#naturalmakeup #makeuptutorial #signaturemakeup
Princess Rese
13.3K
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im 27 i have no prospects AND IM NOT SCARED so leave me alone 😭 #browngirlproblems #desigirlproblems #desiculture
Zainab ✨
12.3K
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Hauntingly ethereal makeup tutorial 🧝🏽‍♀️✨🧚🏼‍♂️ I can’t even count how many of you have been asking for and patiently awaiting my go-to makeup routine so here it is, along with a few of the best tips I learned during my decade long stint as a pro MUA. Can’t wait to twin with you! 🤎  All products (and alternate eyeshadow palettes I think would work for this look) are tagged on my LTK.  @milkmakeup  @Haus Labs  @Anastasia Beverly Hills  @Tower 28 Beauty  @Kosas  @Ulta Beauty  @Clarins USA  @DIBSBEAUTY  @SACHEU Beauty US
Toria Curbelo
10.6K
Oh so satisfying 💌 Our award-winning LipSoftie formula, now available in a new, sheer rosy nude shade, Red Bean Mochi 🧧🍡 #newproduct #newlaunch #tower28 #lunarnewyear #beauty #liptreatment
Tower 28 Beauty
10.5K
It’s a sheer baby pink 🌷💗 Meet NEW! ShineOn Lip Jelly shade in Lucky ✨ Get it exclusively in the NEW! Line + Shine Lip Kit on the @sephora app today 🍀 #newproduct #newproductalert #lipgloss #lipcombo #tower28
Tower 28 Beauty
9.4K
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Piel 🤤🤤🤤. #serum #bestconcealers #tower28
Alejandra
9.2K
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Shade ep 50
Madi
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