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  5. Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss
4.7
757 global reviews
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P**s D**e
·
Verified purchase
US
This was such a great deal for 3 lip balm. The flavors were perfect. I now have every shade. They smell yummy. The lion amazing and they feel good on my lips. They have great clean ingredients. I love these!
Item:
LipSoftie™
Lip Treatment Trio
2025-11-21
US
I give this 4.5 stars! I love a LipSoftie and was so excited to get to try Red Bean Mochi! I find the application to be smooth and easy, and since this color is sheer but buildable, I like being able to quickly apply it. The scent is sweet and vanilla, which I love. The color is really pretty but does fade somewhat faster than other lip balms I have. The formula is thinner, but effective-the first picture is on day one of consistent wear, and the second is on day 5 after using only LipSoftie. You can tell my lips are more hydrated and plump looking, and I'm not even wearing it in the picture! My two wishes to make this 5 stars would be a tad thicker formula and for a flavor in addition to the scent.
2025-01-31
US
The hydration, the scent, the shine — phenomenal! My lips stayed soft and moisturized for hours after application.
2025-03-12
US
the formula of these lippies is amazing. it leaves the lips feeling very hydrated and moisturized even after the product wears off. i have to admit that this shade isn’t my favorite as im light skinned but i feel like this shade is better oriented for a darker complexion
2025-02-23
US
I love love the lipsofties! I have tried 4 shades in SOS Vanilla, Watermelon Kiwi, Ube Vanilla, and Red Bean Mochi! They are pretty moisturizing and last forever. I have used up two tubes already!! I love the variety of colors and hope they continue to add more, especially cool tones!!! Love!!!!
2025-02-18
US
I am obssesses with these!!! Love all the delicious smell and fun colors, I want them in every color! I am so happy to see birthday confetti back! I had it since it first launch and use it every week. The shade is bright, fun and perfect for spring. Smells amazing, make my lips look great and is NOT sticky at all! LOVE!
2025-02-03
US
I’ve been using the LipSoftie line now since they came out, but the new shade Sugar Plum is my new favorite! The color is the most beautiful, light mauve. I’d compare it close to Charlotte Tillbury’s Pillow Talk for reference. The LipSoftie formula is divine! It contains 4 different oils (Soybean, Jojoba, Castor, and Coconut) in addition to shea butter, so your lips are soft and plump! The formula is not sticky and I can usually go 4-6 hours before reapplying during the day. Highly recommend!
2025-02-01
US
I've loved the LipSoftie formula since release, so I was really excited when T28 sent their new flavor in Sugar Plum my way. It's a very pretty cool-toned mauve, and the scent is definitely on the sweeter side of the range (I mean, 'sugar' is in the name so of course!) but it doesn't linger in an unpleasant way at all. Overall, I'm very happy to have this in my Lip Softie collection! Wearing in the attached photos, and I think the hydration speaks for itself... :^)
2025-01-29
US
The best lip product to take everywhere! Hydrating and gives the perfect pout. My lips look so full and smooth. Sugar plum smells amazing. Long lasting and the tint added more fullness to my lips.
2025-01-28
US
Beautiful and a perfect shade. I have been using this shade for the past week and I have never received so many compliments about the color of my lips. Not only is the color beautiful but how it feels on my lips is unreal. This is my go-to #1 lip product.
2025-01-27
r**1
·
Verified purchase
US
This was my first time trying out tower28 products and I am highly impressed. I love the applicator, it glides across my lips so nicely and I just love the tint. The only reason I’m giving 4 stars is because the blood orange one has a stronger scent but this one is faint and almost nonexistent.
Item:
Ube Vanilla
2024-12-04
US
I am in love with these glosses!
2024-09-23
w**m
·
Verified purchase
US
love this it adds great color to lips and smells great
Item:
Dulce de Leche
2026-01-10
J**r
·
Verified purchase
US
I bought this trio because I was mostly excited about iced dulce de leche and ube vanilla, I just got my package today BUT I did not receive either of them, I got totally different shades instead that I didn’t bought and didn’t want, this is my first time buying from towers I’m very disappointed☹️
Item:
LipSoftie™
Lip Treatment Trio
2026-01-10
K**s J**e
·
Verified purchase
US
Such a great set! Easy to use shades and fairly moisturizing.
Item:
LipSoftie™
Lip Treatment Trio
2026-01-05
s**s
·
Verified purchase
US
super buttery, very nice applicator. colors are super pretty too 10/10
Item:
LipSoftie™
Lip Treatment Trio
2026-01-04
P**s D**e
·
Verified purchase
US
Yum. It smells so good, and so buttery. I love this lip balm. So nourishing too.
Item:
Sugar Plum
2025-11-29
️**️
·
Verified purchase
US
my lips but better shade, it’s a really pretty pink mauve. it doesn’t really smell like anything tho, i wanted/expected it to smell like red bean mochi
Item:
Red Bean Mochi
2025-07-07
US
Red bean mochi is a little light in color for my lips - it comes out almost clear for me (see photo). Ube vanilla is a little dark. Blood orange is the perfect sweet spot of a bright, color pink/orange/cherry blend. The formulas of all three are divine- - hydrating and shiny, easy to apply anytime day or night. Not a ton of staying power in terms of color, but exactly what you would expect from a gloss/balm hybrid. It’s so easy to reapply on the go.
2025-05-17
US
This stuff doesn’t dry out your lips like most lipsticks do. I use this instead of Vaseline. Love the color too!
2025-05-06
About this product
Details
BrandTower 28 Beauty
Dangerous Goods Or Hazardous MaterialsNo
Flammable LiquidNo
BenefitsDaily Care
Region Of OriginUS
BenefitMoisturizing
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Product description
What is it:
The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 6 tasty flavors!
Tell me more:
Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips. 
LipSoftie Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and fragrance-free to avoid further drying out lips.
How to use:
Lather on for hydration and comfort. Use at night for an overnight mask.
Size:
0.38 fl oz / 11 mL
Tower 28 Beauty is made for all skin types, especially sensitive skin.
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$1? - 5?
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Tower 28 LipSoftie Lip Treatment - Soft-Shine Finish, Hydrating Lip Balm Heals and Repairs Chapped Lips - Clean, Vegan, Cruelty Free Comfort Skincare Gloss Lipgloss

4.7
(757)
7.0K sold
Shade:Please select
Ube Vanilla + SOS VanillaUbe Vanilla + SOS Vanilla
Red Bean Mochi + SOS VanillaRed Bean Mochi + SOS Vanilla
Sugarplum + SOS VanillaSugarplum + SOS Vanilla
Iced Dulce de LecheIced Dulce de Leche
Sugar PlumSugar Plum
Confetti CakeConfetti Cake
Red Bean MochiRed Bean Mochi
Dulce de LecheDulce de Leche
Watermelon KiwiWatermelon Kiwi
Blood Orange VanillaBlood Orange Vanilla
Ube VanillaUbe Vanilla
SOS VanillaSOS Vanilla
LipSoftie® Lip Treatment x 4LipSoftie® Lip Treatment x 4
Quantity:
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4.7
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This was very interesting to make ##lipgloss##makeup##charlottetilburymakeup##elfjumbolipgloss
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I could EAT this lipbalm 🤤 @Tower 28 Beauty Ube Vanilla LipSoftie 🍠🍦 it’s so good and smells like fresh ube vanilla cake #lipbalm #vanilla #tintedlipbalm
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@Tower 28 Beauty 💋💋💋💋💋
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Oh so satisfying 💌 Our award-winning LipSoftie formula, now available in a new, sheer rosy nude shade, Red Bean Mochi 🧧🍡 #newproduct #newlaunch #tower28 #lunarnewyear #beauty #liptreatment
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It’s a sheer baby pink 🌷💗 Meet NEW! ShineOn Lip Jelly shade in Lucky ✨ Get it exclusively in the NEW! Line + Shine Lip Kit on the @sephora app today 🍀 #newproduct #newproductalert #lipgloss #lipcombo #tower28
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TRENDING ITEMS HAULLLLL! #tiktokshop #tiktokban #tiktokshopfinds #tiktokshopfashion #tiktokshoptryonhaul #haul #tryonhaul #beautyfinds
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my first time trying the @Tower 28 Beauty lipsoftie, & the red bean mochi flavor is so good! #tower28 #tower28beauty #tower28lipsoftie #mochi #lipbalm #liptreatment
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Good things come in threes. The LipSoftie Trio is new, limited edition, and available now! Get these bestselling, dessert-inspired shades today 😘 #tower28beauty #beauty #lipgloss #lipcare #makeup
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obsessed with this formula!! @Tower 28 Beauty #lipcombo #makeup #fallmakeup #lipgloss
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Tower 28 lip softies are my fav #tower28 #tower28lipjelly #tower28makeup #lipgloss #liptreatment #lipbalm #makeup #tiktokshopblackfriday #tiktokshopcybermonday #tiktokshopholidayhaul
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Happy Thursday everyone 🛀🫧✨🌸🤍I can’t tell you how happy I am for the weekend to come I need to catch up on some sleep 😴 I’m exhausted 🥱  - - - - - - - - - - - 🏷️ #typ #esthetic #pinterestaesthetic #morningroutine #rountineaesthetic #coffeegirl
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Tower28 LipSoftie trio with the limited edition Iced Dulce De Leche shade 🤎 @Tower 28 Beauty #tower28 #lipsoftie #tower28lipsoftie #lipbalm #tiktokshopblackfriday #tiktokshopcybermonday #ttsbeautybesties #tiktokshopcosmetics
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Okay but Iced Dulce De Leche is the perfecccct nude u can ever ask for #tiktokshopcybermonday #tiktokshopblackfriday #tiktokshopcreatorpicks #lipcombo #tower28 @Tower 28 Beauty
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