I've been blonde for 7 years now. And I only use it's a 10. 100000/10 recommended for sure

2025-06-27

First time using buy for me, I have used it once, my hair felt amazing.

2026-01-26

Love love love! Left my hair feeling so healthy and soft!

2025-03-24

This product is amazing on my snow white blonde, I love it it repairs my hair. I use it every other wash and has made a major difference in my hair

2024-12-15

This product is amazing it left my hair so soft and no frizz!!

2024-03-25

I like the item it conditions my highlighted hair well and leaves it soft.

2021-01-09

Love this product, my hair goes brassy very easily, this keeps it soft shiny healthy and blonde, but not brass.

2020-12-02

I was blown away after my first use with the blonde mask. It instantly toned my hair and conditioned it SO well. I’ve never had a purple product work so well but also make my hair feel so good at the same thing. I’m definitely a lifer for this product and once my expensive saloon shampoo runs out, I’ll be buying that from here too!

2020-08-21

Works really well! Balanced out my highlights and golden hues, got rid of the brassiness and overall conditions my hair. Huge difference even after the first use!

2020-08-20

I LOVED it! It brightened my blonde hi-lites after one use. I then purchased for two of my daughters who have natural and salon hi-lites. Great Product!

2020-07-25

I loved the creamy texture of this product. I put it on my hair wore a heat cap for 15 minutes then washed it off. My hair looks more silver and ashy less brassy which is what I am going for but leaves my hair hydrated at the same time!! Amazing product will definitely buy again.

2020-07-23

The absolute best product for processed blonde hair!

2020-07-22

I LOVE it! I’ve been working on maintaining good hair & this product makes my curls soft & tight. I highly recommend to anyone who has dyed their hair blonde & is having trouble maintaining their curl pattern.

2020-06-18

Only used this product a couple of times and I absolutely love this product. Makes your hair really soft and brings the color back up in your hair making it look fresh again. It’s great on my grey roots too

2020-05-30

Since, I been using It’s 10 products my hair is so healthy. I am in love with their line.

2020-05-11

I put the mask on as recommended for 15 minutes under heat and sadly didn’t notice any difference in my hair after this product. :(

2020-05-01

I bought this product wanting to try it out. Being a natural blonde, I’ve tried my share of blonde specific products but always seem to be somewhat unimpressed with the results in the past. I was skeptical at the texture of the clay at first, but I went ahead and decided to do the deep treatment, using heat as directed. After one treatment, there was a noticeable change in my hair! The brassiness was gone, and my hair was so soft and shiny! Excellent product!

2020-04-15

Love this product! Really helps keep my blonde from going dull or brassy!

2020-04-14

AMAIZING! my hair was very dry because of a Balayage, this mask help to mantain the color with no yellows and leave the hair super moist!

2019-12-16

Everytime I use this mask it feels exactly the way it feels when I leave the hair salon.

2019-08-07