Give your kids the nutrition they need to fight the effects of Hidden Hunger - with 21 organic superfoods & just 2 delicious gummies a day! Contains no fake sugars, no artificial colors, and no fillers. That’s why we call it the “No Junk” Multi!

Trusted by over 800,000 families!

3 Reasons Why Parents Believe We Make The Best Children's Multivitamins

21 Organic Superfoods

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with a blend of 21 organic superfoods full of good-for-you antioxidants and phytonutrients. Real food. Real simple.

Up to 75% Less Sugar

Other children's vitamins often have over double the amount of sugar. They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!

The Latest Science

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.

Customer Insights

83% of customers say First Day vitamins are supporting their child's overall behavior.†

82% said these vitamins are improving their child's overall moodiness, irritability and sleep.†

97% of parents agree that First Day is better than other vitamin brands they have tried.†

Formulated With Purpose

Packed with 9 Key Vitamins to Support Critical Areas for Optimal Growth and Development

+ Vitamin D3: Bone Support

+ VItamin C: Immunity Strength

+ Vitamin B2: Focus Support

+ Vitamin B1: Brain Health

+ Vitamin A: Eye/Vision Health

+ Vitamin B12: Blood Cell Health

+ Vitamin B9: Cell Development

+ Vitamin B6: Energy Support

+ Vitamin K2: Heart Health

Benefits of Taking Kids Vitamins Daily

93% of kids don't eat enough vegetables. Filling in the gaps better supports: Healthy Growth and development, Brain Function, Immunity Support, Emotional Development

Kids Vitamins FAQ

Q: What's the full nutrition facts of your vitamin?

A: We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)

Ingredients:

+ Vitamin A (as beta carotene) 130 mcg RAE

+ Vitamin C (as ascorbic acid) 20 mg

+ Vitamin D3 (as cholecalciferol from lichens) 10 mcg

+ Vitamin K (as menaquinone-7) 25 mcg

+ Vitamin B1 (as thiamine mononitrate) 0.3 mg

+ Vitamin B2 (as riboflavin) 0.333 mg

+ Vitamin B6 (as pyridoxine hydrochloride) 0.38 mg

+ Folate (as L-methyltetrahydrofolate, calcium salt) 80 mcg DFE

+ Vitamin B12 (as methylcobalamin) 1.8 mcg

Other Ingredients: Tapioca Syrup‡,  Cane Sugar‡, Water, Pectin, Citric Acid, Natural Flavors, Superfood Powdered Blend‡ (Apple‡, Kale‡, Broccoli‡, Spinach‡, Carrot‡, Parsley‡, Beet‡, Green Cabbage‡, Raspberry‡, Blueberry‡, Strawberry‡, Tomato‡, Aronia Berry‡, Chlorella‡, Maca‡, Moringa‡, Reishi Mushroom‡, Cordyceps Mushroom‡, Lion's Mane Mushroom‡, Turmeric‡, Ginger‡), Carrot and Blackcurrant and Red Bell Pepper Juice for Color.

‡Organic

Q: Why do you have less than 100% of daily values?

A: Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients. So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

Q: What else is different about First Day?

A: We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are? We found the average multivitamin uses outdated science from 50 years ago. To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.