What Is TikTok Shop and How Do I Access It?

TikTok Shop is an integrated e-commerce platform within the TikTok app , allowing users to discover and purchase products directly from videos, live streams, and creator profiles. How to Access : In-App : Open TikTok and tap the "Shop" tab or the shopping bag icon. Through Videos : Click on product links showcased in videos. Profile Storefronts : Visit a seller's profile and tap on their "Shopping" tab.

How Do I Get TikTok Shop Promo Codes and Free Shipping?

To obtain TikTok Shop promo codes and free shipping codes : Follow Official Accounts : Keep an eye on TikTok Shop's official promotions. Engage with Creators: Influencers may share exclusive promo codes during live streams. First Order Discounts: New users often receive a promo code for the first order . Seasonal Sales: Look out for discounts during holidays.

Is TikTok Shop Safe and Legitimate to Buy From?

Yes, TikTok Shop is safe and legitimate . It provides secure payment options and verifies sellers to protect buyers. Tips for Safety: Purchase from verified sellers with positive reviews. Read product descriptions carefully. Use secure payment methods within the app.

How Do I Sell on TikTok Shop?

To start selling on TikTok Shop: Register as a Seller: Visit the TikTok Shop Seller Center . Sign up using your TikTok account or email. Provide Business Information: Submit necessary documents for verification. List Your Products: Add product details and images. Promote Your Products: Use videos, live streams, and the TikTok Shop Affiliate Program .

Can I Sell Digital Products on TikTok Shop?

Currently, TikTok Shop primarily supports physical products . To sell digital products: Check Policies: Review the latest guidelines in the Seller Center . Compliance: Ensure digital products meet TikTok's standards.

How Do I Add a TikTok Shop Link to My Video?

To add a shop link to your TikTok video: Create Your Video: Record and edit as usual. Add Link Before Posting: Tap on "Add Link" . Select "Product" . Choose the item from your TikTok Shop listings. Post Your Video: The product link will appear on your video.

How Do I Connect Shopify to TikTok Shop?

To connect your Shopify store: Install TikTok App on Shopify: Go to Shopify App Store. Install the TikTok channel app. Link Accounts: Follow prompts to connect TikTok and Shopify. Sync Products: Select products to feature on TikTok Shop. Set Up Tracking: Install TikTok Pixel for analytics.

How Long Does TikTok Shop Take to Deliver and Can I Track My Order ?

Delivery times vary depending on the seller and shipping method. Estimated Delivery: Provided at checkout or in order details. Order Tracking: Go to "Orders" in TikTok Shop. Select your order to view tracking information.

Why Is TikTok Shop So Affordable?

TikTok Shop often offers lower prices due to: Direct Sales Model: Sellers can reduce costs by selling directly to consumers. Promotions and Discounts: Frequent sales events and promo codes. High Competition: Sellers compete on price to attract buyers.

What Is the TikTok Shop Return Policy and How Do I Cancel an Order?

Return Policy: Varies by seller, but generally allows returns within 14-30 days. Items must be unused and in original packaging. How to Return: Go to "Orders" . Select the item and initiate a return. Canceling an Order: If the order hasn't shipped, you can cancel it from the order details page.

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula

4.5

1033 global reviews

823

Photos from reviews

tmoeggy411

h**r

Talulah 🆘🇺🇸

RaeniPetry

RaeniPetry

Angie | Over 45 Glow Up Squad

Yaya

Miss Gina

Miss Gina

Miss Gina

user45857337811

Gracie girl

Displaying 1033 of 1033 reviews

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A**a C**t

Verified purchase

I’m an MUA of 25 years, and I’ve loved Stila since 1994! Absolutely gorgeous shade, bought two more right away. When you find a great texture like this that doesn’t dry down, it’s not cream-to-powder, it’s just silky and pretty on the skin all over. LOVE.

Item:

Mauvelous Matte (Soft Mauve)

2026-02-07

A**a C**t

Verified purchase

Perfect and smooth on my fiftyish lids, and state’s put without drying to a powder—I hate those. It’s so cool that #stila continues to stay modern, but also has grown along with the fabulous Ms. Lobell. I’ve been in the business for 25 years, and I’ve seen a lot of brands come and go. Stila, stil!

Item:

Cocoa Pop Matte (Deep Chocolate Brown)

2026-02-04

A**a C**t

Verified purchase

Gorgeously smoothing and universally flattering; I’m an MUA and recently rediscovered Stila—I’ve been a fan of the brand since 1994, and #JeanineLobell continues to create and stay modern but classic. I bought two more, actually! Perfect for my mom too. Love!

Item:

Mauvelous Matte (Soft Mauve)

2026-02-04

M**s G**a

Verified purchase

Hands down my favorite eyeshadow!!! Creamy and blends perfectly. Colors are beautiful!!!

Item:

Figgy Matte (Deep Blackberry)

2026-01-14

K**e

Verified purchase

When I opened the box it was FILLED WITH ANTS!!!!!!!!! I want my money back , disgusting

Item:

Mauvelous Matte (Soft Mauve)

2025-06-01

R**y

Verified purchase

So pretty!!! I have 3 colors. They are matte and blend out like a dream and work well together. No need to prime your eyes. They lasted through me in and out of the water at the beach this week. Highly recommend.

Item:

Sandy Matte (Warm Tan)

2025-07-28

✨**✨

Verified purchase

Absolutely love it! My only regret is I wish I had ordered the big one not the mini! I also did a video using it! I wear it every single day!

Item:

Mini Sandy Matte (Warm Tan)

2026-01-26

Y**a

Verified purchase

This is the best eyeshadow ever!! It does not budge once applied and does not fade or smudge.the colors are beautiful!

Item:

Figgy Matte (Deep Blackberry)

2025-12-11

G**e g**l

Verified purchase

Great product! Easy to apply and lasts all day. Great price- $5.00 Less than Ulta and delivered to your doorstep for free! Works great for me and I’m 82- what could it do for you??

Item:

Purple Peep Matte (Soft Lilac)

2025-10-23

t**❌

Verified purchase

I already had the mauve color, and wasn’t sure how I felt about it yet but this color, is perfect for woman who like the more neutral looks.

Item:

Crema Matte (Muted Beige Taupe)

2025-10-21

g**️

Verified purchase

This look so natural on my eyes. Colour: Soft Mauve

Item:

Mauvelous Matte (Soft Mauve)

2025-08-28

g**️

Verified purchase

Brightens up my eyelids. Colour: Muted Beige Taupe

Item:

Crema Matte (Muted Beige Taupe)

2025-08-28

t**1

Verified purchase

I am 50 and have been in search of a good liquid eyeshadow that doesn’t look icky on my mature lids and I have found it! I will be buying other colors! Even better, a little goes a long ways!

Item:

Sandy Matte (Warm Tan)

2025-07-26

A**e ** O**r 4** G**w U** S**d

Verified purchase

Very easy to use formula. High quality blending and buildable pigment. No irritation for sensitive eyes

Item:

Purple Peep Matte (Soft Lilac)

2025-05-15

M**F a** c**s

Verified purchase

I have been searching forever for the perfect shade for my hazel eyes and THIS IS IT!

Item:

Mauvelous Matte (Soft Mauve)

2025-05-10

P**e

Verified purchase

Beautiful! Will definitely be buying more Color: Mauvulous Coverage: Great Product benefit: Blends beautifully Skin type: Fai6

Item:

Mauvelous Matte (Soft Mauve)

2025-04-12

A**a M**a

Verified purchase

LOVE LOVE LOVE this eye shadow!!! The color looks a bit different on my eye lids but it’s a good different! I actually plan to buy more colors of this!

Item:

Mauvelous Matte (Soft Mauve)

2025-04-10

c**a

Verified purchase

So smooth. Basically, dummy proof for someone like me who is not great at doing makeup.

Item:

Mauvelous Matte (Soft Mauve)

2025-04-08

h**r

Verified purchase

So beautiful! Goes on really smoothly and blends well. Doesn't settle in creases either. The soft mauve is very understated but makes my eyes look greener. Love it!

Item:

Mauvelous Matte (Soft Mauve)

2025-04-07

About this product

Details

Container Type	Bottle
Benefits	Long Lasting
Item Name	Liqua-Play™ Eye Shadow
Dangerous Goods Or Hazardous Materials	No
Flammable Liquid	No
Finish Type	Matte

Product description

This blendable, buildable, long-wear matte looks and feels amazing with a melt-right-in texture that invites play and stays. Easy-glide formula with Blend + Set Action for no crease, budge or fade – and comfortable wear. Formulated with conditioning shea butter and Vitamin E derivative.

·Long-wearing, lightweight, non-tacky, buildable formula.

·Can be easily blended with the applicator, fingertip or brush for a soft-focus/blurred effect.

·Infused with shea butter, Vitamin E derivative and Blend + Set Action for easy glide, buildable, long-wear looks.

CLINICAL TEST RESULTS *

·100% said this shadow is easy to blend with fingertips.

·97% said this liquid shadow feels comfortable on eyelids.

·97% said this liquid shadow feels soft and smooth.

·97% said this liquid shadow is color-rich and color-true.

·94% said this liquid eye shadow can be worn alone.

·91% said the formula can be easily smudged for a soft-focus/blurred effect.

*Based on a study of 34 subjects.

CAUTION: In case of irritation or discomfort, discontinue use.

Net Wt. 0.153 fl. oz. / 4.5 mL

$1? - 2?

$5.95 shipping on this order

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula

Sold by Stila Cosmetics

4.5

(1k)

27.5K sold

Color:Please select

Mauvelous Matte (Soft Mauve)

Crema Matte (Muted Beige Taupe)

Cocoa Pop Matte (Deep Chocolate Brown)

Figgy Matte (Deep Blackberry)

Purple Peep Matte (Soft Lilac)

Peekablue Matte (Muted Pastel Blue)

Mini Sandy Matte (Warm Tan)

Sandy Matte (Warm Tan)

Quantity:

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Shipping & returns

Shipping & delivery

Many items qualify for free shipping or become eligible once the order threshold is met.

Returns made easy

Most items are eligible for free returns within 30 days of delivery for a refund. Some items, including ingestibles, hygiene products, and pre-owned goods, are non-returnable. Final sale items cannot be returned or replaced.

TikTok Shop protections

Easy returns and refunds

68%Ships within 2 days

85%Positive feedback

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Shop review

Stila Complete Harmony Lip & Cheek Stick - Two-in-One Lipstick and Blush in a Stick

4.5

68 sold

-5%$26.60$28.00

Madly in love with Stila now, all over again! I was so thrilled to wear Jeanine Lobell’s brand in 1994, and I’ve now come back around. I’m an MUA and drummer, and these actually stayed intact through a three-hour rehearsal!

Stila Heaven's Hue Hydro-Luminator - Radiance Makeup

5.0

17 sold

$30.00

The perfect texture feels weightless on the skin, and is so flattering on literally everyone. I bought two more immediately—as an MUA, you see lots of products come and go, and Stila has never failed me. Created by celebrity MUA Jeanine Lobell, Stila was the first to make the best since 1994! LOVE.

Stila Convertible Color - Two-in-One Lipstick and Blush

5.0

111 sold

-5%$23.75$25.00

As always with Stila, just perfect. I’ve loved Stila since Jeanine Lobell was the first to create modern, cool makeup with cardboard packaging, and they stay modern but true to their highest standard. I’ve fallen for Stila all over again!

Stila Heaven's Dew Gel Lip Oil - Hydrating & Nourishing

4.9

495 sold

-5%$22.80$24.00

So amazing. I’ve been an esthetician for 25 years, have been a fan of Stila and Jeanine Lobell since its inception in 1994. I think she was the first semi-luxury brand to attempt paper packaging in their cool matte lipsticks. I’ve seen a lot of brands come and go. Stila is a modern classic brand.🧡

Highighter Duo

5.0

83 sold

-28%$46.08$64.00

I am so disappointed I only received Bronze. I thought this was the bundle. This was the bundle, but in the pack it’s only one. It is such a beautiful color but too dark for my complex too I will need to re-order the lightest one. it is so gorgeous. I am very sad that kitten is not in here

Stila Heaven's Hue Highlighter - Award-winning, Radiance-enhancing Glow

4.7

3.5K sold

-5%$32.30$34.00

This highlight is less glittery and somewhat translucent, I feel like I have to apply multiple coats to see any shine. First pic is with one coat; very subtle. Second with about 3 coats and this is on textured skin. Product is very soft and almost like a cream texture.

Stila Correct & Perfect All-in-One Color Correcting Palette

5.0

73 sold

-5%$42.75$45.00

I haven't tried them yet, but this is exactly what I'm looking for☺️ Love the way they packed ❤️

Stila Heaven's Dew All Over Glimmer - Shimmer Highlighter & Eye Shadow

4.5

4.2K sold

-5%$28.50$30.00

Love love LOVE this product. Shipping was fast. Packaged very well. I want all the colors now.

Stila Shimmer & Glow Liquid Eye Shadow - Pearl-Packed Translucent Base for Rich Color Payoff

4.7

694 sold

-5%$23.75$25.00

My fav eyeshadows . I found them once at marshals and now I purchase them all the time. Best liquid eyeshadow and so easy to use. Very light and glowy