What Is TikTok Shop and How Do I Access It?

TikTok Shop is an integrated e-commerce platform within the TikTok app , allowing users to discover and purchase products directly from videos, live streams, and creator profiles. How to Access : In-App : Open TikTok and tap the "Shop" tab or the shopping bag icon. Through Videos : Click on product links showcased in videos. Profile Storefronts : Visit a seller's profile and tap on their "Shopping" tab.

How Do I Get TikTok Shop Promo Codes and Free Shipping?

To obtain TikTok Shop promo codes and free shipping codes : Follow Official Accounts : Keep an eye on TikTok Shop's official promotions. Engage with Creators: Influencers may share exclusive promo codes during live streams. First Order Discounts: New users often receive a promo code for the first order . Seasonal Sales: Look out for discounts during holidays.

Is TikTok Shop Safe and Legitimate to Buy From?

Yes, TikTok Shop is safe and legitimate . It provides secure payment options and verifies sellers to protect buyers. Tips for Safety: Purchase from verified sellers with positive reviews. Read product descriptions carefully. Use secure payment methods within the app.

How Do I Sell on TikTok Shop?

To start selling on TikTok Shop: Register as a Seller: Visit the TikTok Shop Seller Center . Sign up using your TikTok account or email. Provide Business Information: Submit necessary documents for verification. List Your Products: Add product details and images. Promote Your Products: Use videos, live streams, and the TikTok Shop Affiliate Program .

Can I Sell Digital Products on TikTok Shop?

Currently, TikTok Shop primarily supports physical products . To sell digital products: Check Policies: Review the latest guidelines in the Seller Center . Compliance: Ensure digital products meet TikTok's standards.

How Do I Add a TikTok Shop Link to My Video?

To add a shop link to your TikTok video: Create Your Video: Record and edit as usual. Add Link Before Posting: Tap on "Add Link" . Select "Product" . Choose the item from your TikTok Shop listings. Post Your Video: The product link will appear on your video.

How Do I Connect Shopify to TikTok Shop?

To connect your Shopify store: Install TikTok App on Shopify: Go to Shopify App Store. Install the TikTok channel app. Link Accounts: Follow prompts to connect TikTok and Shopify. Sync Products: Select products to feature on TikTok Shop. Set Up Tracking: Install TikTok Pixel for analytics.

How Long Does TikTok Shop Take to Deliver and Can I Track My Order ?

Delivery times vary depending on the seller and shipping method. Estimated Delivery: Provided at checkout or in order details. Order Tracking: Go to "Orders" in TikTok Shop. Select your order to view tracking information.

Why Is TikTok Shop So Affordable?

TikTok Shop often offers lower prices due to: Direct Sales Model: Sellers can reduce costs by selling directly to consumers. Promotions and Discounts: Frequent sales events and promo codes. High Competition: Sellers compete on price to attract buyers.

What Is the TikTok Shop Return Policy and How Do I Cancel an Order?

Return Policy: Varies by seller, but generally allows returns within 14-30 days. Items must be unused and in original packaging. How to Return: Go to "Orders" . Select the item and initiate a return. Canceling an Order: If the order hasn't shipped, you can cancel it from the order details page.

The Foundationals Kit: Natural Finish (2PC)

4.3

1156 global reviews

803

108

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💕🩷Kathy Leonard🩷💕🇺🇲

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Displaying 1156 of 1156 reviews

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G**p I** P**💙

Verified purchase

GAME CHANGER FOR MATURING AND MATURE SINK!! I am in LOVE with this Baked Blanced-N-Brighten it’s ABSOLUTELY PERFECT For a foundation on it’s own or over your Makeup afterwards just watch the Magic work for you get your this AMAZING KIT!

Item:

Light (Balance-n-Brighten)

2024-06-27

S**7

Verified purchase

It came quickly, and all in one piece. I am very satisfied.

Item:

Light

2025-12-23

💕**y L**🇲

Verified purchase

It is absolutely amazing 😍. It goes on nice and smooth and you don't even feel like you have makeup on because it's not heavy at all. I will be buying again. The kabuki brush is absolute amazing

Item:

Medium

2025-07-15

L**i R**s

Verified purchase

I did not even get to try the makeup. It arrived broken and coming out of the compact. This was shipped in a paper envelope with nothing to cushion the makeup. Can't really rate the product because I didn't use it, I just returned it. Costs too much to accept it damaged.

Item:

Light (Balance-n-Brighten)

2024-07-05

🐽**❌

Verified purchase

Feels good on my face!

Item:

Light

2025-03-06

p**1

Verified purchase

I had high expectations for the Foundationals Kit and bought 2 Baked Balance n Brighten powders. One in Medium and one in Golden Medium. Neither of the shades provided any coverage despite me applying a good amount to my face. I also couldnt tell any difference between the med and golden med.

Item:

Golden Medium

2025-12-29

h**n

Verified purchase

It's not what I hoped for. Very minimal coverage, it's advertised for older skin , maybe early 40's definitely not 57. Age spots will show through. If your looking for more coverage this is not for you. For powder it doesn't settle to much in lines but I think my age defying liquid is better.

Item:

Medium (Balance-n-Brighten)

2024-07-23

l**a

Verified purchase

This product just didn't cover like I'd like later I will try a different shade. Sorry for the inconvenience.

Item:

Light (Balance-n-Brighten)

2024-03-10

D**a

Verified purchase

This is for my sister , however I can without a doubt tell you that this product is amazing been using it since 1997 so it has to be top notch for me to gift it to a family member I’ve been a cosmetologist since 1993 & always searching for amazing products and Laura Gellar is top notch

Item:

Medium

2025-12-18

G**n

Verified purchase

For woman with mature skin that don’t like the feel of heavy makeup on

Item:

Light

2025-11-05

L**a

Verified purchase

Wonderful product! I buy it ahead of time to make sure that I never run out.

Item:

Golden Medium

2025-10-25

H**p

Verified purchase

Laura Geller Baked Balance in Brighton powder + retractable Airbrush Kabuki deliver a smooth, airbrushed finish. The brush buffs lightweight, buildable coverage that evens tone, blurs pores and adds a subtle luminous glow. Travel-friendly, hygienic and easy to touch up.

Item:

Light

2025-10-18

a**6

Verified purchase

Gave me an allergic reaction my face got red and itchy when I used the product.

Item:

Medium

2025-09-23

J**r D**n

Verified purchase

I received the order on time, as promised. The products were packaged well and nothing was damaged. The product itself is amazing! It is medium coverage as advertised. It definitely covered my redness and age spots. This will be the only powder foundation I use now!

Item:

Medium

2025-07-30

S**m

Verified purchase

I love it my face looks amazing the color is perfect goes on easy don’t look like a powder so glad I brought your products thank you

Item:

Porcelain

2025-06-06

** N**y **

Verified purchase

To dry it is not for me!’ Performance: Did nothing that I was lead to believe! Aging Product benefit: None Coverage: Not good Color: Light

Item:

Light

2025-04-27

T**r **

Verified purchase

Love this foundation. Been using it for a few years now. It definitely covers all the redness on your face.

Item:

Light

2025-03-13

J**a B**

Verified purchase

I love this foundation! And it doesn’t set into my lines and wrinkles great coverage

Item:

Medium

2025-03-11

S**e B**r

Verified purchase

Wow super fast! Let’s do this! I stopped wearing makeup years ago! Going to give this one more try!

Item:

Light

2025-03-10

About this product

Details

Dangerous Goods Or Hazardous Materials	No
Flammable Liquid	No
Manufacturer	AS Beauty
Ingredients	makeup
Volume	10Ml
Net Weight	10G

Product description

Everything you need to create your perfect base!

This essential two-piece kit includes Laura’s iconic Baked Balance-n-Brighten Color Correcting Foundation, delivering weightless, buildable light-medium coverage with a natural finish. Blend using the included Retractable Airbrush Kabuki Brush for an undetectable finish.

Details

This duo includes everything you need to complete your perfect base!

·Includes your choice of Baked Balance-n-Brighten Color Correcting Foundation with a Retractable Airbrush Kabuki Brush

·Baked for 24 hours and hand-finished in Italy

·Enriched with antioxidants to leave skin soothed and hydrated

·Swirls of marbleized pigments make shade matching a breeze

·Accepted by the National Rosacea Society

·The first foundation to earn a seal of approval by the National Psoriasis Foundation

·Clinically proven safe for individuals with rosacea and psoriasis

How to Use

Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.

Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

See More Details:

*Award Winning Baked Balance-n-Brighten Color Correcting Foundation Best Powder Foundation, QVC️ Customer Choice️ Beauty Award Winner (2024), National Psoriasis Foundation Recognized, National Rosacea Society Accepted, Dermatologist Approved

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$5.99 shipping on this order

The Foundationals Kit: Natural Finish (2PC)

Sold by Laura Geller Beauty

4.3

(1.2k)

13.8K sold

Shade:Please select

Porcelain

Fair

Light

Medium

Golden Medium

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Toffee

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Shipping & returns

Shipping & delivery

Many items qualify for free shipping or become eligible once the order threshold is met.

Returns made easy

Most items are eligible for free returns within 30 days of delivery for a refund. Some items, including ingestibles, hygiene products, and pre-owned goods, are non-returnable. Final sale items cannot be returned or replaced.

TikTok Shop protections

Easy returns and refunds

81%Ships within 2 days

85%Positive feedback

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Shop review

New Icons Kit (6 PC)

4.5

1.4K sold

-44%$104.50$185.00

I’ve been using the Laura Geller Icon Kit and honestly, it’s a game changer for women over 50. The foundation smooths without settling into fine lines, the blush gives the perfect natural flush, and the lipstick actually lasts without drying my lips out. What I love most is that everything in the kit works together it’s literally a full face in one box. If you’re tired of makeup that makes you look older, this kit is worth it. Plus, getting all full-size products for the price feels like such a steal. Definitely recommend grabbing it while it’s still in stock

Love Your Lips Duo Lipstick & Liner - Jelly Balm Hydrating Lipstick and Waterproof Lip Liner

4.5

35.6K sold

-62%$17.10$45.00

Really great lipliner and pigmented lip balm. The lip liner is very smooth and precise. It doesn't bleed or smear. Stays on well. The lip balm is a beautiful shade and feels great on. Moisturizes and hydrates at once. It's not super dark either. You do have to reapply often, but I still love it!

Italian Marble Lipstick

4.5

7.2K sold

$24.00

Very smooth going on. Feels moisturizing. Doesn't bleed. Color looks nice on fair skin and blonde hair. Lasts about 2 hours and then you need to reapply. I really love this color, but I do prefer a bit darker. The container is magnetic and closes so smoothly too.

Baked Balance-n-Brighten Color Correcting Foundation

4.5

46.1K sold

$38.00

Ive used Laura Geller foundation powder for many years. Kind to my skin and a great mat h for me with a range of shades. I love that it is pressed. Lasts a long time.

Baked Blush-n-Brighten Marbleized Blush

4.7

3.4K sold

$32.00

This is a beautiful blush. The amt of pigment is perfect. It's a light shade that blends perfectly w my makeup and has just the right amt of shimmer for my mature skin. It comes in beautiful packaging. It arrived secure and in a timely manner. Laura Geller is quickly becoming my favorite brand.

Light and Full Coverage Kit (2 PC) - Matte Finish Makeup - Concealer

4.5

62.6K sold

-57%$32.40$76.00

Product Variety: Perfect color for everybody. Makeup Effect: Absolutely stunning. Packaging: Perfectly Package. Ingredients & Safety: Safe cruelty free. Value for Money: Absolutely incredible make sure you’re looking for flash sales, coupons, and TikTok coupons.

Kajal Longwear Eyeliner

4.7

5.6K sold

$24.00

Precision: Perfect. Color Intensity: Perfect. Smudge Resistance: Long wear eyeliner it is much proof and definitely covers all day. Lasting Power: Very strong. Packaging: Excellent.

Geller On The Go Travel Kit (3PC)

4.6

69 sold

-66%$59.00$174.00

I love these products. Colors are as expected. I’m 57 and switched to Laura Geller products about 3-4 months ago. They perform as advertised. Never cake at all.

The Best of the Best Baked Face Palette

4.7

8.6K sold

-45%$69.00$126.00

Skin type: I have sensitive skin and rosacea and using this product was so soft just a touch Beauty it did not bother my skin. It felt great I recommended I got a lot of compliments some things I got a tan some notice the highlighting and said it looks like I got A glow feels fabulous just like that.