What Is TikTok Shop and How Do I Access It?

TikTok Shop is an integrated e-commerce platform within the TikTok app , allowing users to discover and purchase products directly from videos, live streams, and creator profiles. How to Access : In-App : Open TikTok and tap the "Shop" tab or the shopping bag icon. Through Videos : Click on product links showcased in videos. Profile Storefronts : Visit a seller's profile and tap on their "Shopping" tab.

How Do I Get TikTok Shop Promo Codes and Free Shipping?

To obtain TikTok Shop promo codes and free shipping codes : Follow Official Accounts : Keep an eye on TikTok Shop's official promotions. Engage with Creators: Influencers may share exclusive promo codes during live streams. First Order Discounts: New users often receive a promo code for the first order . Seasonal Sales: Look out for discounts during holidays.

Is TikTok Shop Safe and Legitimate to Buy From?

Yes, TikTok Shop is safe and legitimate . It provides secure payment options and verifies sellers to protect buyers. Tips for Safety: Purchase from verified sellers with positive reviews. Read product descriptions carefully. Use secure payment methods within the app.

How Do I Sell on TikTok Shop?

To start selling on TikTok Shop: Register as a Seller: Visit the TikTok Shop Seller Center . Sign up using your TikTok account or email. Provide Business Information: Submit necessary documents for verification. List Your Products: Add product details and images. Promote Your Products: Use videos, live streams, and the TikTok Shop Affiliate Program .

Can I Sell Digital Products on TikTok Shop?

Currently, TikTok Shop primarily supports physical products . To sell digital products: Check Policies: Review the latest guidelines in the Seller Center . Compliance: Ensure digital products meet TikTok's standards.

How Do I Add a TikTok Shop Link to My Video?

To add a shop link to your TikTok video: Create Your Video: Record and edit as usual. Add Link Before Posting: Tap on "Add Link" . Select "Product" . Choose the item from your TikTok Shop listings. Post Your Video: The product link will appear on your video.

How Do I Connect Shopify to TikTok Shop?

To connect your Shopify store: Install TikTok App on Shopify: Go to Shopify App Store. Install the TikTok channel app. Link Accounts: Follow prompts to connect TikTok and Shopify. Sync Products: Select products to feature on TikTok Shop. Set Up Tracking: Install TikTok Pixel for analytics.

How Long Does TikTok Shop Take to Deliver and Can I Track My Order ?

Delivery times vary depending on the seller and shipping method. Estimated Delivery: Provided at checkout or in order details. Order Tracking: Go to "Orders" in TikTok Shop. Select your order to view tracking information.

Why Is TikTok Shop So Affordable?

TikTok Shop often offers lower prices due to: Direct Sales Model: Sellers can reduce costs by selling directly to consumers. Promotions and Discounts: Frequent sales events and promo codes. High Competition: Sellers compete on price to attract buyers.

What Is the TikTok Shop Return Policy and How Do I Cancel an Order?

Return Policy: Varies by seller, but generally allows returns within 14-30 days. Items must be unused and in original packaging. How to Return: Go to "Orders" . Select the item and initiate a return. Canceling an Order: If the order hasn't shipped, you can cancel it from the order details page.

New Double Wear Stay-In-Place Longwear Matte Foundation

4.4

50 global reviews

Photos from reviews

p**…

Laci🐾

Missy🫧🫧

Displaying 50 of 50 reviews

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u**6

Verified purchase

I do not want this return to be put on a Tic toc balance I want my money back on my credit card

Item:

2N1 Desert Beige

2026-02-12

p**…

Verified purchase

I’ve used the original formation for years but honestly, I freaking LOVE the reformulation. The finish is more satin and not heavy matte, without sacrificing coverage. It wears beautifully!

Item:

1N1 Ivory Nude

2026-02-08

L**🐾

Verified purchase

I love the way the new formula feels. I did feel like I had to build up just a little more. The only downside is I feel the color is a little different from the older one.

Item:

1N2 Ecru

2026-02-07

M**🫧

Verified purchase

Love this color is more my winter shade wears all day

Item:

2W1 Dawn

2026-02-07

ℳ**ℳ

Verified purchase

Liked it a lot just got the wrong shade.

Item:

2N1 Desert Beige

2026-02-11

💕**🩷

Verified purchase

It works so good I love this new one

Item:

2N1 Desert Beige

2026-02-11

D**4

Verified purchase

Double Wear has been my go to foundation for years but this new formula is not it. Made my face look cakey. Please bring back the original…

Item:

1W1 Bone

2026-02-13

j**o

Verified purchase

One of the main reasons I purchased this was because he came with a free pump. I just got my delivery and it was just the foundation. No pump included. Pretty disappointed. I will not be purchasing again Due to the false advertisement.

Item:

2C1 Pure Beige

2026-02-13

A**y N**e

Verified purchase

I’ve tried many different foundations but always come back to this beaut. Its stays on all day, evening, it doesn’t crease & doesn’t look cakey. Thin layers to build up if needed.

Item:

1C1 Cool Bone

2026-02-13

M**a K**n

Verified purchase

I love this so far! It has a beautiful finish. It’s my new favorite! ❤️

Item:

2N1 Desert Beige

2026-02-13

L**M

Verified purchase

Best foundation I have used in a while. Amazing coverage. No caking or settling into fine lines.

Item:

2W2 Rattan

2026-02-11

C**🐝

Verified purchase

just bought new formula foundation can’t wait to try

Item:

2C1 Pure Beige

2026-02-10

I** M** S**h E**

Verified purchase

Even better than before! Definitely more flexible in build and wear! But ultimately holds up just like the OG!

Item:

2C3 Fresco

2026-02-10

a**e

Verified purchase

Surprised I loved it so much. Wore like a dream throughout the day. Coverage is there without the dryness. A terrific change in formula of a cult favorite, which rarely happens.

Item:

1N2 Ecru

2026-02-09

M**m

Verified purchase

Just got this is & so far so go. Hoping it’s not drying

Item:

1N2 Ecru

2026-02-07

d**l

Verified purchase

Love the new formula. Will just need a different color. Love the gifts!

Item:

1N1 Ivory Nude

2026-02-07

d**l

Verified purchase

Product is great, new formula is amazing, I would just be benefit from another shade but I really like the new formula.

Item:

1C1 Cool Bone

2026-02-07

j**i

Verified purchase

I was excited to try this new formula. The texture is the same and the foundation does seem more moisturizing than the original. The finish is definitely matte. However there’s something in the formula that causes my eyes to tear. I found this with the original formula and the Futurist foundation.

Item:

2N1 Desert Beige

2026-02-07

S**h **

Verified purchase

E.L double wear is my go-to, she literally never fails me 🙌🏽 yes, it's a higher price point. But (for me) it also lasts a long time so it's worth it! Top tier quality, I will FOREVER keep coming back!✨️💙

Item:

1W2 Sand

2026-02-06

s**8

Verified purchase

Arrived!

Item:

2N1 Desert Beige

2026-02-11

About this product

Details

Brand	ESTÉE LAUDER
Dangerous Goods Or Hazardous Materials	No
Flammable Liquid	No
Skin Type	All Skin Types
Skin Tone	Any
Makeup Finish	Matte

Product description

The longwear matte foundation that’s made for more. Color-true for 36 hours. The new flawless, in 70 shades—one made for you. With its legendary staying power, there’s nothing this foundation can’t do. And there’s nothing you can’t do when you’re wearing it. Love the high-performance formula in 4 dimensions: Natural Matte Finish. A dimensional matte that never falls flat. Buildable, medium-to-full coverage. 36-Hour Wear. Made to breathe and flex all day and beyond. Shades That Are More You Than Ever. 70 shades. 10 intensities. One made for you. 36-Hour Oil Control. Skin-caring balance. Keeps oil in check while locking in hydration.

$5?

Free shipping

New Double Wear Stay-In-Place Longwear Matte Foundation

Sold by The Estée Lauder Store

4.4

(50)

2.3K sold

Color:Please select

0C1 Cool Sand

0N1 Alabaster

0W1 Warm Ivory

1C0 Shell

1C1 Cool Bone

1C2 Petal

1N0 Porcelain

1N1 Ivory Nude

1N2 Ecru

1W0 Warm Porcelain

1W1 Bone

1W2 Sand

1W2.5 Golden Sand

2C0 Cool Vanilla

2C1 Pure Beige

2C2 Pale Almond

2C3 Fresco

2C4 Ivory Rose

2N1 Desert Beige

2N2 Buff

2N3 - Dolce

2W0 Warm Vanilla

2W1 Dawn

2W1.5 Natural Suede

2W2 Rattan

3C0 Cool Crème

3C1 Dusk

3C2 Pebble

3C3 Sandbar

3N1 Ivory Beige

3N2 Wheat

3W0 Warm Crème

3W1 Tawny

3W1.5 Fawn

3W2 Cashew

4C1 Outdoor Beige

4C2 Auburn

4C3 Softan

4N1 Shell Beige

4N2 Spiced Sand

4N3 Maple Sugar

4W1 Honey Bronze

4W1.5 - Medium Spice

4W2 Toasty Toffee

4W3 Henna

4W4 Hazel

5C1 Rich Chestnut

5C2 Sepia

5N1 Rich Ginger

5N1.5 Maple

5N2 Amber Honey

5N3 Spiced Amber

5W1 Bronze

5W1.5 Cinnamon

5W2 Rich Caramel

6C1 Rich Cocoa

6C2 Pecan

6N1 Mocha

6N2 Truffle

6W1 Sandalwood

6W2 Nutmeg

7C1 Rich Mahogany

7C2 Sienna

7N1 Deep Amber

7W1 Deep Spice

8C1 Rich Java

8N1 Espresso

8W1 - Warm Espresso

9C1 - Fudge

9N1 Ebony

Quantity:

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Shipping & returns

Shipping & delivery

Many items qualify for free shipping or become eligible once the order threshold is met.

Returns made easy

Most items are eligible for free returns within 30 days of delivery for a refund. Some items, including ingestibles, hygiene products, and pre-owned goods, are non-returnable. Final sale items cannot be returned or replaced.

TikTok Shop protections

Easy returns and refunds

The Estée Lauder Store

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Shop review

[Original] Double Wear Stay-in-Place Foundation

4.5

60.0K sold

$52.00

This color matched my skin type very well. It came with an application brush. I have used cover girl beauty creations and Tart in the past. This product is less heavy than beauty creations and tart . I love the lightness feel of it in my face. It looks good and gives my skin a radiance feel.

Sheer Wonders Lip Oil Trio Holiday Makeup Gift Set

5.0

17 sold

-20%$32.00$40.00

All three lip oils feel so smooth and have a beautiful fragrance. The colors are very sheer. Holiday Muse has a purple tint which is visible. Cheer is iridescent and Celebrate is very sheer out of all 3. Love each one!

Futurist Hydra Rescue Moisturizing Foundation SPF 45

4.8

432 sold

-20%$44.00$55.00

This is the best foundation I’ve used for four years! It’s lightweight, doesn’t clog pores, and provides great coverage without a mask effect. It leaves the skin with a natural, even tone at a great price. Highly recommend!

Double Wear Stay-in-Place 24-Hour Concealer

4.6

3.2K sold

-20%$30.40$38.00

This concealer has amazing coverage without feeling heavy. It blends easily, stays in place all day, and doesn’t crease or fade. Perfect for brightening under the eyes and covering imperfections with a smooth, natural finish. Definitely long-wearing and reliable. ✨

Double Wear Maximum Cover Camouflage Foundation for Face and Body SPF 15

4.6

1.0K sold

-20%$44.00$55.00

Wow! Incredible! Great coverage. Darker side is this one. Lighter side is regular glass bottle double wear. I have been mixing the 2 and it’s insaaane! Look how well it covered my scar with 1 small dot on a beauty blender.

Futurist Soft Touch Brightening Skincealer Concealer

5.0

174 sold

-20%$30.40$38.00

Love this concealer to go with the Estée Lauder skin tint. It’s light creamy doesn’t crease or sit in your fine line and gives you coverage.

DayWear Moisturizer Multi-Protection Anti-Oxidant 24H‑Moisture Creme SPF 15

5.0

144 sold

$32.00

This Estée Lauder product offers exceptional moisturizing and hydrating effects. I have used it multiple times, and I've noticed that my skin has become smoother and more radiant.

Perfectly Clean Multi-Action Toning Lotion/Refiner

5.0

41 sold

$32.00

Hello so this stuff is the best only thing I’ve tried that actually works on my skin and I tent to have oily skin so definitely give this stuff a shot it’s so good if you have oily skin!