What Is TikTok Shop and How Do I Access It?

TikTok Shop is an integrated e-commerce platform within the TikTok app , allowing users to discover and purchase products directly from videos, live streams, and creator profiles. How to Access : In-App : Open TikTok and tap the "Shop" tab or the shopping bag icon. Through Videos : Click on product links showcased in videos. Profile Storefronts : Visit a seller's profile and tap on their "Shopping" tab.

How Do I Get TikTok Shop Promo Codes and Free Shipping?

To obtain TikTok Shop promo codes and free shipping codes : Follow Official Accounts : Keep an eye on TikTok Shop's official promotions. Engage with Creators: Influencers may share exclusive promo codes during live streams. First Order Discounts: New users often receive a promo code for the first order . Seasonal Sales: Look out for discounts during holidays.

Is TikTok Shop Safe and Legitimate to Buy From?

Yes, TikTok Shop is safe and legitimate . It provides secure payment options and verifies sellers to protect buyers. Tips for Safety: Purchase from verified sellers with positive reviews. Read product descriptions carefully. Use secure payment methods within the app.

How Do I Sell on TikTok Shop?

To start selling on TikTok Shop: Register as a Seller: Visit the TikTok Shop Seller Center . Sign up using your TikTok account or email. Provide Business Information: Submit necessary documents for verification. List Your Products: Add product details and images. Promote Your Products: Use videos, live streams, and the TikTok Shop Affiliate Program .

Can I Sell Digital Products on TikTok Shop?

Currently, TikTok Shop primarily supports physical products . To sell digital products: Check Policies: Review the latest guidelines in the Seller Center . Compliance: Ensure digital products meet TikTok's standards.

How Do I Add a TikTok Shop Link to My Video?

To add a shop link to your TikTok video: Create Your Video: Record and edit as usual. Add Link Before Posting: Tap on "Add Link" . Select "Product" . Choose the item from your TikTok Shop listings. Post Your Video: The product link will appear on your video.

How Do I Connect Shopify to TikTok Shop?

To connect your Shopify store: Install TikTok App on Shopify: Go to Shopify App Store. Install the TikTok channel app. Link Accounts: Follow prompts to connect TikTok and Shopify. Sync Products: Select products to feature on TikTok Shop. Set Up Tracking: Install TikTok Pixel for analytics.

How Long Does TikTok Shop Take to Deliver and Can I Track My Order ?

Delivery times vary depending on the seller and shipping method. Estimated Delivery: Provided at checkout or in order details. Order Tracking: Go to "Orders" in TikTok Shop. Select your order to view tracking information.

Why Is TikTok Shop So Affordable?

TikTok Shop often offers lower prices due to: Direct Sales Model: Sellers can reduce costs by selling directly to consumers. Promotions and Discounts: Frequent sales events and promo codes. High Competition: Sellers compete on price to attract buyers.

What Is the TikTok Shop Return Policy and How Do I Cancel an Order?

Return Policy: Varies by seller, but generally allows returns within 14-30 days. Items must be unused and in original packaging. How to Return: Go to "Orders" . Select the item and initiate a return. Canceling an Order: If the order hasn't shipped, you can cancel it from the order details page.

[Original] Double Wear Stay-in-Place Foundation

4.5

5132 global reviews

4204

243

159

440

Photos from reviews

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Displaying 5132 of 5132 reviews

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J**e

Verified purchase

Kind of disappointed; finally bought the bullet after years! Was a good shade match but does little better than drug store as it still separated + patchy despite trialing different extensive skin prep Skin type: Oily Coverage: Medium to full; used more product than expected each time and that’s concerning for its size

Item:

1W1 Bone

2026-01-08

s**t T**

Verified purchase

This color matched my skin type very well. It came with an application brush. I have used cover girl beauty creations and Tart in the past. This product is less heavy than beauty creations and tart . I love the lightness feel of it in my face. It looks good and gives my skin a radiance feel.

Item:

1N0 Porcelain

2025-09-13

P**e

Verified purchase

I purchased 2w1 Dawn on Apr 25, 2025. The shade was lighter comparing to my previous purchase. The new one is with the pump and it didn’t match my skin. I have been using this foundation for years. This was my first tik tok purchase n im disappointed.

Item:

2W1 Dawn

2025-05-06

✨**✨

Verified purchase

Love this foundation I have been using it for more than 3 years and became my favorite foundation ever

Item:

3W1 Tawny

2024-09-26

✨**✨

Verified purchase

Id give zero stars if I could. I was sent the wrong shade than what I had ordered and they didn’t send the pump either. Awful. Never ordering from Estée Lauder again.

Item:

1W2 Sand

2024-09-26

G**s

Verified purchase

The produc arrived OPEN and spilled 😕

Item:

2N2 Buff

2025-10-01

E**e ** M**e ** U**

Verified purchase

Excelente base , no me costó encontrar mi tono , no se cuartea solo tienes que preparar bien tu piel siempre , 10/10. Soy piel mixta y la verdad es la primera base que encuentro ideal para mi piel

Item:

2W0 Warm Vanilla

2026-01-20

j**n **

Verified purchase

PERFECT shade match to my neck omg, i was scared it was gonna be too bright but it was good. coverage is medium-full id say, cause i have to use 3-4 pumps, BUT it sits BEAUTIFULLY on the skin. its textured like a thick serum, and feels like skincare on the face. doesn’t oxidize/patch either!! @ecxut

Item:

4N2 Spiced Sand

2026-01-11

G**e R**n

Verified purchase

Muy malo porque en la Promosion decia Que venir la Brocha de maquillaje totalmente gratis y nada Que llego

Item:

3W1 Tawny

2025-12-20

M**n

Verified purchase

Im 19 and I don’t like looking super cakey and unnatural but this is so silky and beautiful coverage. This is from Halloween but on my chin I have scaring from popped pimples and it covered it like crazy. My friends mom is a makeup artist and she picked out my shade!

Item:

2C3 Fresco

2025-11-22

G**e

Verified purchase

Bottle came damage leaking and it is not giving option to return. That us horrible service. I message Tiktok shop and rhey wouldn't do anything

Item:

3N1 Ivory Beige

2025-08-28

L** ♓**🩷

Verified purchase

Wow! Just WOW! Love how smooth and beautiful my skin looks. My friend complimented on how beautiful my skin looks without realizing I had any makeup on. I am very impressed with this foundation!

Item:

1W0 Warm Porcelain

2025-07-28

K**0

Verified purchase

Double wear has always been my holy grail foundation! There isn’t anything that compares

Item:

2N1 Desert Beige

2025-07-13

j**n

Verified purchase

Love this product and have been using it for years. Great match, great coverage, and it stays on all day! I highly recommend this product. Shipping was quick and it came with a free pump! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Item:

2N2 Buff

2025-05-18

K**e

Verified purchase

Beautiful foundation, medium to a buildable full coverage. Love that it comes with the pump because the pump on other sites is $15 🥲 the only thing about it that I don’t super love is the neutral shades are still quite warm.

Item:

5N2 Amber Honey

2025-05-09

W**y

Verified purchase

Just got my holy grail Estée Lauder foundation! Shipping was super fast, packaging perfect, and it came with a FREE pump—game changer! Same shade I always get, and I saved more on this app than with any other coupons. 10/10, highly recommend! - W

Item:

2N1 Desert Beige

2025-05-02

A**a H**m

Verified purchase

This is my go to foundation. As a redhead it’s so so hard to find foundations that actually complement my complexion. This not only does that but it doesn’t look caked on. It stays in place ALL DAY! I mean all day. This stuff will not move. It also pairs well with every other product I use. Love it!

Item:

2C1 Pure Beige

2025-01-12

w**n

Verified purchase

I did not receive the gift that I'm supposed to get. If I knew this I would just go to Macys. Please send my gift that I'm supposed to get.

Item:

4C3 Softan

2024-12-01

🪽**🪽

Verified purchase

Love this foundation for my oily/ acne prone skin!! I’ve been using it for years and it has never disappointed me!! Full coverage

Item:

3W1.5 Fawn

2024-11-06

L**ú

Verified purchase

En Guatemala🇬🇹usaba este producto pero era caro, mi hermana me lo regalaba ella era jefa de tienda y me enamoré 🥰de todo Estee Lauder, dude al compraré la compare con la que compramos directamente a Estee Lauder y es la misma, venía con regalito es la bombita me dieron cupón súper recomendado Color: 4W2

Item:

4W2 Toasty Toffee

2024-10-03

About this product

Details

Brand	ESTÉE LAUDER
Dangerous Goods Or Hazardous Materials	No
Flammable Liquid	No
Region Of Origin	US
Net Weight	30g
Ingredients	Water-Aqua-Eau; Cyclopentasiloxane; Trimethylsiloxysilicate; Peg/Ppg-18/18 Dimethicone; Butylene Glycol; Tribehenin; Polyglyceryl-3 Diisostearate; Magnesium Sulfate; Tocopheryl Acetate; Polymethylsilsesquioxane; Methicone; Laureth-7; Xanthan Gum; Alumina; Sodium Dehydroacetate; Disteardimonium Hectorite; Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Product description

Over 55 shades. 24-hour staying power. The #1 foundation in the US.*

Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.

Liquid foundation in a wide range of shades that flatters all. Won't look grey on deeper skintones.

Unifies uneven skintone and covers imperfections-buildable, medium to full coverage foundation.

Feels lightweight and so comfortable, you won't believe it's long wear. No touch ups needed.

Our best foundation for long wear, Double Wear is the makeup that keeps up-no matter where your day takes you. Apply once and don't think twice.

Find your perfect shade:

Choose your skin's intensity level (from light to deep) and undertone (cool, neutral or warm).

HOW TO DETERMINE YOUR UNDERTONE

Undertone is the way your bare skin looks and behaves. Which one sounds most like you?

Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.

Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.

*Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months Ending December 2024.

How To Use: Using fingertips, sponge or foundation brush, smooth the liquid foundation over skin. Start at center of face and blending outward.

Add a little more to build it as a full coverage foundation.

PRO TIPS

Shake well, and allow any liquid foundation to dry completely before confirming it's your perfect shade.

And always test it on your face (not your arm or wrist) for the most accurate results.

$5?

Free shipping

[Original] Double Wear Stay-in-Place Foundation

Sold by The Estée Lauder Store

4.5

(5.1k)

59.9K sold

Color:Please select

1C1 Cool Bone

1C0 Shell

0N1 Alabaster

1N0 Porcelain

1N1 Ivory Nude

1N2 Ecru

1W0 Warm Porcelain

1W1 Bone

1W2 Sand

2C0 Cool Vanilla

2C1 Pure Beige

2C3 Fresco

2C4 Ivory Rose

2N1 Desert Beige

2N2 Buff

2W0 Warm Vanilla

2W1 Dawn

2W2 Rattan

3C1 Dusk

3C2 Pebble

3C3 Sandbar

3N1 Ivory Beige

3N2 Wheat

3W1 Tawny

3W1.5 Fawn

3W2 Cashew

4C1 Outdoor Beige

4C2 Auburn

4C3 Softan

4N1 Shell Beige

4N2 Spiced Sand

4N3 Maple Sugar

4W1 Honey Bronze

4W2 Toasty Toffee

4W3 Henna

4W4 Hazel

5C1 Rich Chestnut

5C2 Sepia

5N1 Rich Ginger

5N1.5 Maple

5N2 Amber Honey

5W1 Bronze

5W1.5 Cinnamon

5W2 Rich Caramel

6C1 Rich Cocoa

6C2 Pecan

6N1 Mocha

6N2 Truffle

6W1 Sandalwood

6W2 Nutmeg

7C1 Rich Mahogany

7C2 Sienna

7N1 Deep Amber

7W1 Deep Spice

8C1 Rich Java

8N1 Espresso

9N1 Ebony

Quantity:

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Shipping & returns

Shipping & delivery

Many items qualify for free shipping or become eligible once the order threshold is met.

Returns made easy

Most items are eligible for free returns within 30 days of delivery for a refund. Some items, including ingestibles, hygiene products, and pre-owned goods, are non-returnable. Final sale items cannot be returned or replaced.

TikTok Shop protections

Easy returns and refunds

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Shop review

Sheer Wonders Lip Oil Trio Holiday Makeup Gift Set

5.0

17 sold

-20%$32.00$40.00

All three lip oils feel so smooth and have a beautiful fragrance. The colors are very sheer. Holiday Muse has a purple tint which is visible. Cheer is iridescent and Celebrate is very sheer out of all 3. Love each one!

Futurist Hydra Rescue Moisturizing Foundation SPF 45

4.8

419 sold

-20%$44.00$55.00

This is the best foundation I’ve used for four years! It’s lightweight, doesn’t clog pores, and provides great coverage without a mask effect. It leaves the skin with a natural, even tone at a great price. Highly recommend!

Double Wear Stay-in-Place 24-Hour Concealer

4.6

3.2K sold

-20%$30.40$38.00

This concealer has amazing coverage without feeling heavy. It blends easily, stays in place all day, and doesn’t crease or fade. Perfect for brightening under the eyes and covering imperfections with a smooth, natural finish. Definitely long-wearing and reliable. ✨

Double Wear Maximum Cover Camouflage Foundation for Face and Body SPF 15

4.6

1.0K sold

-20%$44.00$55.00

Wow! Incredible! Great coverage. Darker side is this one. Lighter side is regular glass bottle double wear. I have been mixing the 2 and it’s insaaane! Look how well it covered my scar with 1 small dot on a beauty blender.

Futurist Soft Touch Brightening Skincealer Concealer

5.0

172 sold

-20%$30.40$38.00

Love this concealer to go with the Estée Lauder skin tint. It’s light creamy doesn’t crease or sit in your fine line and gives you coverage.

DayWear Moisturizer Multi-Protection Anti-Oxidant 24H‑Moisture Creme SPF 15

5.0

142 sold

$32.00

This Estée Lauder product offers exceptional moisturizing and hydrating effects. I have used it multiple times, and I've noticed that my skin has become smoother and more radiant.

Perfectly Clean Multi-Action Toning Lotion/Refiner

5.0

41 sold

$32.00

Hello so this stuff is the best only thing I’ve tried that actually works on my skin and I tent to have oily skin so definitely give this stuff a shot it’s so good if you have oily skin!