Why you'll love it:

For intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Keep It Full is America's #1 lip plumper!* 

*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.

What's inside it:

This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free.

Nothing with fur, fin or feathers was hurt to make this beauty essential. This product is 100% vegan. *Excludes 02 Nude Shimmer and 03 Prismatic Peach

How to apply it:

For best results, exfoliate lips before use -- lip plumper gloss works best on smooth, clean and hydrated lips. Begin at the Cupid's bow and glide the applicator across lips in a strong crisscross pattern. Proceed to apply along the outer edge of the lips, ending at the corners. Repeat on the bottom lip.