Turn shine & volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort & a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter & a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.

·Clinically proven to increase lip volume after 4 weeks** 

·100% felt lips were hydrated, nourished & instantly softer & smoother*

·100% saw a clinically measured increase in lip hydration by an average of 22.5% after 1 application*

·93% felt all-day hydration & smoother looking Iips over time.*

*based on consumer & clinical testing; 4WK clinical results based on daily use.