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What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
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k**5
·
Verified purchase
US
This is a great option if you love a natural, no-makeup look and want something hydrating and lightweight.
Item:
Fair
2026-03-17
US
I am in my mid 50s it is very hard to wear makeup anymore must stay with mattes this sand eyeshadow stick is superior to others I have tried. The color is perfect for a nice neutral lid for my light skin tine
2026-02-22
K**️
·
Verified purchase
US
Item:
Beige
2026-03-18
N**e
·
Verified purchase
US
Item:
Alabaster
2026-03-16
M**s
·
Verified purchase
US
Item:
Porcelain
2026-03-14
About this product
Details
ManufacturerJones Road Beauty
Ingredients"Water/Aqua/Eau,Caprylic/Capric Triglyceride,C12-15 Alkyl Benzoate,Caprylic/Capric/Succinic Triglyceride,Propanediol,Simmondsia Chinensis Seed Oil,Olea Europaea (Olive) Fruit Oil,Coco-Caprylate/Caprate,Diisostearyl Malate,C9-12 Alkane,Polyhydroxystearic Acid,Hydrogenated Castor Oil,Ricinus Communis (Castor) Seed Oil,Helianthus Annuus (Sunflower) Seed Wax,Stearalkonium Hectorite,Euphorbia Cerifera (Candelilla) Wax,Polyglyceryl-3 Diisostearate,Polyglyceryl-3 Polyricinoleate,Phenoxyethanol,Copernicia Cerifera (Carnauba) Wax,Silica Silylate,Sodium Chloride,Pelargonium Graveolens Oil,Tocopheryl Acetate,Polyglyceryl-6 Polyricinoleate,Triethoxycaprylylsilane,Zingiber Officinale (Ginger) Root Oil,Lecithin,Silica,Biosaccharide Gum-1,Sodium Hyaluronate,Mica,Titanium Dioxide (CI 77891),Iron Oxides (CI 77491/CI 77492/CI 77499),Citronellol,Geraniol,Linalool,Limonene,Citral "
Net Weight35.0 g
Region Of OriginUS
VolumeN/A
Flammable LiquidNo
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Product description
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.
Shade Descriptions:
·Alabaster is pale with pink undertones
·Porcelain is pale with neutral undertones
·Fair is fair with pink undertones
·Ivory is fair with neutral undertones
·Light is light with yellow undertones
·Beige is light to medium with neutral undertones
·Medium is medium with yellow undertones
·Medium Honey is medium to tan with neutral undertones
·Honey is medium to tan with yellow undertones
·Golden is tan with golden undertones
·Pecan is dark with neutral undertones
·Almond is dark with yellow undertones
·Cinnamon is dark with red undertones
·Chestnut is dark to deep with red undertones
·Deep is deep with red undertones
·Espresso is very deep with neutral undertones
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Video
Shop review
Videos for this product
Creator earns commission
A lot of foundations are marketed towards us besties with maturing skin. But, do they actually work for our skin type? Let's try some out! I'm testing foundations marketed for mature skin. Part 1. #matureskinmakeup #makeupformatureskin #over40makeup #makeupover30
✨️SABRINA✨️The Beauty Bestie
217
Creator earns commission
Natural but buildable coverage foundation. #jonesroad #makeupformatureskin #naturalmakeup #dewy #tiktokshop
✨️SABRINA✨️The Beauty Bestie
172
Creator earns commission
What The Foundation
✨️SABRINA✨️The Beauty Bestie
162
Creator earns commission
What the Foundation is ideal for the “your skin but better” look ✨@Jones Road Beauty #whatthefoundation #foundation #makeup #jonesroadbeauty #tiktokshopcreatorpicks
•Bailey’s Buys•
65
Day to night, the Jones Road way.
Jones Road Beauty
58
Creator earns commission
Jones Road WTF Foundation is grossly underrated. If you want glassy, dewy skin with a finish that looks like nothing on the skin — this is it. It's one of the most affordable options for achieving that luxurious, no-makeup makeup look. #JonesRoad #WTFfoundation #BobbiBrown #DewySkin #GlassSkin
Ryanthomasmakeup
51
Creator earns commission
What the Foundation??? I’ve been using Jones Road for 6 months and I’m telling you, your skin looks healthy and glowing
strong_scorpio
45
Creator earns commission
Replying to @Adeline I hope this helps! I think it’s perfect for summer if you just want natural coverage and glow #jonesroad #whatthefoundation #makeup #makeupreview
•Bailey’s Buys•
38
Creator earns commission
Ahhhhhh I’m so flipping excited this is on TikTok shop now!!!! @Jones Road Beauty #jonesroad #whatthefoundation #over30 #matureskin #makeup
•Bailey’s Buys•
36
Creator earns commission
Okay okay I’m gonna try it immediately but I had to share!! @Jones Road Beauty
Dazee Mae
32
Creator earns commission
Foundation IRL 🌞 #jonesroad #bobbibrown #makeupformatureskin  #naturalmakeup #tiktokshop
✨️SABRINA✨️The Beauty Bestie
23
Creator earns commission
Replying to @evahope25 @Jones Road Beauty what the foundation
strong_scorpio
21
Creator earns commission
This foundation is a hydrating “tinted moisture balm” with light-medium coverage that blends into skin for a natural finish and can be applied with fingers, a brush, or sponge. It's fabulous for maturing skin. #jonesroad #naturalmakeup  #makeupformatureskin
✨️SABRINA✨️The Beauty Bestie
22
Creator earns commission
I normally wear BB cream or skin tint because foundation stopped working for my skin. But this one from Jones Road is different. It’s skincare-heavy, super natural, and you only need a tiny amount. This is the most real “no-makeup makeup” look I’ve found.
Stephanie 🗝️📲
18
Creator earns commission
I was absolutely proven wrong and this foundation is the perfect for a no make up look. #JonesRoadBeauty #WhatTheFoundation #JonesRoadFoundation #MatureMakeup
Midlife Bestie 🗝️
19
Creator earns commission
Replying to @lifeingwithlos🗝️  Yessss, and it is wonderful for mature skin!
Stephanie 🗝️📲
15
Creator earns commission
Replying to @Jones Road Beauty I can see how people with mature skin would absolutely love this
Dazee Mae
19
Creator earns commission
Fave Finds
15
Creator earns commission
@Jones Road Beauty in petal 🌸
Alexis Noelle
13
Creator earns commission
#jonesroadbeauty
Alexis Noelle
13
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