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Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof
4.6
107 global reviews
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Y**✰
·
Verified purchase
US
El producto es perfectooooooo, yo tuve que ver mil videos para convencerme pero créanme que vale totalmente la pena. Llegó rápido y elegí el tono perfecto, mi piel es morena clara, elegí el ligth beige. Espero les sirva 🩷
Item:
Light Beige
2024-12-14
s**r
·
Verified purchase
US
Love this product!! Skin type: Dry Coverage: Amazing covered all my acne scars Color: Doesn’t oxidize Performance: Does tend to get greasy fast
Item:
Sand
2025-12-28
** ** ** ** ** ** ** **
·
Verified purchase
US
The shade match is amazing and the coverage is as well. One of my favorites for sure!
Item:
Spiced Rum
2025-11-18
t**7
·
Verified purchase
US
Love this foundation! So did my daughter… now I need to order more
Item:
Natural Beige
2025-11-01
🌟**🌟
·
Verified purchase
US
if you use the other too faced foundation and thinking about trying this one don’t get the same exact shade.. this one is definitely lighter. i messaged too faced to ask prior to buying and they were no help at all 🥲
Item:
Golden Beige
2025-07-14
V**z
·
Verified purchase
US
Honestly I just got the wrong shade but getting it exchanged or return has been frustrating.
Item:
Nude
2025-07-03
J**n R**e **
·
Verified purchase
US
Hands down my favorite foundation I keep reordering it .. it stays on all da believe me I know I work 12 hrs shifts fast food & my makeup always looks good
Item:
Warm Beige
2025-03-14
✨**✨
·
Verified purchase
US
My favorite foundation so far I bought it on sale.
Item:
Praline
2025-01-05
B**a
·
Verified purchase
US
El tubo viene muy vacío ☹️ lo esperaba con ansias
Item:
Porcelain
2024-10-02
I**a E**7
·
Verified purchase
US
Excelente producto
Item:
Golden Beige
2025-12-02
S**a H**a
·
Verified purchase
US
It’s nice but you really have to do all the necessary prep before hand. It’s not a slap on and go foundation!
Item:
Almond
2026-02-01
V**🖤
·
Verified purchase
US
I got the wrong shade, but gave it to my sister. She really likes it. It’s not a full coverage, but it gets the job done.
Item:
Ivory
2026-01-02
b**🍒
·
Verified purchase
US
Full coverage all day. Looks lighter in person than in the picture. Next time I’m going to go one or two shades darker.
Item:
Chestnut
2025-12-21
l**e ☕**
·
Verified purchase
US
been my favorite foundation for the past 3 years ! i love it so much !!
Item:
Honey
2025-12-18
j**🥀
·
Verified purchase
US
I was excited for this foundation because I love too faced products, but when i used it, it went on really patchy and looked cakey.
Item:
Vanilla
2025-12-17
A** **
·
Verified purchase
US
Have always loved the liquid foundation, and now I love this 💕
Item:
Ivory
2025-12-13
c**l m** c**a (**)
·
Verified purchase
US
Tested it and it wore for 24 hrs. Love this stuff.
Item:
Nude
2025-12-09
y**a
·
Verified purchase
US
It's not what I thought it would be. I'll use it all, but won't order again. I have oily skin and hoped it would be a matte coverage, but even with primer it's not for me. But I'm glad I tried it. Now I know. 😋
Item:
Nude
2025-12-07
R**a A**s
·
Verified purchase
US
Great foundation full coverage buildup. Long wear with setting spray.
Item:
Natural Beige
2025-12-05
B**t
·
Verified purchase
US
This is amazing. Only need a little. Perfectly flawless look. So light weight.
Item:
Snow
2025-12-03
About this product
Details
BrandToo Faced
Dangerous Goods Or Hazardous MaterialsNo
Flammable LiquidNo
BenefitsLong Wearing
BenefitLong Wearing
Specific UseFoundation
View more
Product description
This ultra high-performance foundation smooths skin’s appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, color-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless.
The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they’ll think you were Born This Way.
·Weightless 24-Hour Wear
·Medium-To-Full Buildable Coverage
·Immediate & All-Day Oil Control
·Color-True Formula
·Non-Drying + Provides 12 Hours of Moisture
·24-Hour Non-Creasing + Non-Caking
·Decreases Appearance of Pores
·Delivers a Balanced, Blurred, Soft Matte Finish
·Helps Smooth Skin’s Appearance for 24 Hours
·Waterproof, Sweat & Humidity Resistant
·Non-Comedogenic
·Cruelty Free + Vegan
FORMULATED WITHOUT
·Gluten
·Mineral Oil
·Parabens
HOW TO
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Size: NET WT. 1.0 OZ. / 30.0 mL
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$4?
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Too Faced Born This Way Soft Matte Foundation, Hydrating, Longlasting, 24hour & Waterproof

4.6
(107)
1.2K sold
Color:Please select
SwanSwan
SnowSnow
IvoryIvory
AlmondAlmond
SeashellSeashell
PearlPearl
PorcelainPorcelain
VanillaVanilla
NudeNude
Warm NudeWarm Nude
Golden BeigeGolden Beige
Light BeigeLight Beige
Natural BeigeNatural Beige
Warm BeigeWarm Beige
SandSand
PralinePraline
HoneyHoney
CaramelCaramel
MochaMocha
Butter PecanButter Pecan
MapleMaple
ChestnutChestnut
ChaiChai
Spiced RumSpiced Rum
HazelnutHazelnut
TiramisuTiramisu
CocoaCocoa
SableSable
TruffleTruffle
GanacheGanache
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4.6
289.0K Sold
1.4M Followers
96%24h response rate
89%Ships within 2 days
89%Positive feedback
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base makeup🤎🧸 - @ONE SIZE BEAUTY Secure The Blur Primer - @Too Faced Born This Way Soft Matte Oil Control Foundation - @toofaced Sculpting Stick - @Kylie Cosmetics Lip & Cheek Blush Tint  - @Hourglass Cosmetics Vanish Concealer  - @KimChi Chic Beauty Puff Puff Pass Set & Bake Powder - @YSL Beauty All Hours Bronzer - @Makeup Revolution Highlighter - @Juvia’s Place Blushed Rougie Powder Blush Volume 2 #basemakeup #facemakeup #contourtutorial #contourmakeup #liquidblush #juviasplaceblush #mutedblush  #neutralblush #toofacedmakeup #smoothbasemakeup #mattebasemakeup #grwmmakeup #makeupgrwm #fullfacemakeup  #mattemakeuptutorial #mattemakeup #makeuprevolution #blushtutorial #yslallhours #trendingmakeup #kimchichicbeauty #powderblush #juviasplace
elizabeth
24.8K
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Ustedes la comprarian? #toofaced #toofacedcosmetics #toofacedmakeup #toofacedbornthiswayfoundation
Angela María
5.3K
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@Too Faced you’re slaying my soul with this formula 🤌🏼 #foundationroutine #trending
Adaleta Avdić
4.7K
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grwm - @Too Faced Soft Matte Foundation first impressions! 💖 #oilyskinmakeup #combinationskin #mattefoundation #toofaced #foundationroutine #basemakeup #makeupreview #newmakeup #maquillaje #everydaymakeup #makeuproutine #simplemakeup
Jocy
3.2K
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Soft glam makeup tutorial products are linked ‼️‼️ #softglammakeup #beat #makeuptutorial
biffzy
1.7K
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PERFECT PAIR 👯‍♀️💖 Our Born This Way Soft Matte Foundation and Soft Blur Powder are key products for flawless matte skin 😉😍 #toofaced #tfbornthisway
Too Faced
1.7K
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La mejor base y ahorita esta en especial 🫶🏼🩷🩷🫶🏼🩷🩷🩷🩷 #tiktokshop #paratii #like #fypシ゚viral #fypツ #fyp
Candela y la Daniella
1.6K
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They are marked down to $23 & free shipping!! I ran so fast to stock up, this is my favorite foundation ever @Too Faced
Shelby Bowen
1.2K
BORN THIS WAY SOFT MATTE FOUNDATION IS OUT NOW (and it’s waterproof!!! 😉😝💦) #toofaced #tfbornthisway
Too Faced
940
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one of my favorite foundations!! especially if you have an oily t-zone! ON SALE right now👏🏽👏🏽 #toofaced #toofacedsoftmatte #mattefoundation #oilyskin #mattemakeup #makeuphacks #mattefoundation #viraltiktok #basemakeup #makeuptutorial #bestfoundation #makeupviral #TikTokShopBlackFriday #TikTokShopCyberMonday #ttsdelightnow #giftguide #ttsbeautybesties #mattebasemakeup
elizabeth
890
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La mejor base de maquillaje para piel grasa dura más de 24 horas tiene cobertura de media a completa es a prueba de agua sudor y húmedad no se cuartea #toofacedbornthisway #toofacedcosmetics #basedemaquillaje #pielgrasa #makeup @Too Faced
disnay🌺
795
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the best foundation for oily t-zone/combination skin👏🏽👏🏽 too faced born this way soft matte foundation! #toofaced #basemakeup #foundation
elizabeth
640
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💖💐 first impression + review of @Too Faced ‘s new soft matte foundation + soft blur powder ✨🫢
Karla Tobie
482
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@Too Faced Born This Way Soft Matte Foundation Weartest on Oily Skin #toofaced #toofacedcosmetics #bornthiswayfoundation #mattefoundation #foundation #foundationforoilyskin #oilyskin
Juan González
431
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Que belleza de Base de maquillaje 😮‍💨 Y NO transfiere 🫢🚫 #toofacedcosmetics #toofacedfoundation #foundationhack #foundation #basedemaquillaje @Too Faced
Fabiana Velásquez
425