Burberry introduces Hero, Riccardo Tisci s first scent for Burberry. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform to find the courage to embrace who you truly are, to become extraordinary. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, a metaphor for personal transformation. A new man. A Hero. Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Burberry Hero Fragrance is an enthralling marriage of strength and freshness, signifying the modern man s duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges Virginia s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia. The Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci featuring the TB embossed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse s hoof, engraved with the curved Burberry logo.