This is the color I use all the time. I love how it takes the yellow out of my white hair. Great product,and is gentle on your hair.

2025-11-24

So I bought Virgin snow instead of my usual well at t18, at the advice of the sales girl at Sally's. She hands me your jar looks at my hair and says use this it's a great toner. I've always wanted to try your products however this one made me want to cry. I left it on for an hour nothing happened it's not even conditioning. My heart's broken might as well just take it off the market it does nothing everybody to tries it says it does nothing. I actually want my money back.

2025-11-19

Bleach left my hair still pretty dark with lots of orange tone! After using this my hair was a soft enough blonde to color super impressed

2020-05-04

Absolutely, must bleach hair 1st! Having tried the 30 blue lightning and it did not get as lift as well as the 40 (which I had always used prior.) If you’re planning to dye your hair a lighter color, you should do this beforehand to get the “true” intended color. I was very pleased with the outcome (I used it before amethyst ashes.)

2020-01-21

I was done with wasting my money on purple shampoos that just made my hair dry and brittle, and I was definitely done with chemical toners that damaged my hair further. I went to Sally’s to buy Manic Panic Ultra Violet dye with intentions of mixing it with conditioner to use as a toner (saw this method on Reddit). But while browsing I saw the Virgin Snow toner, and decided to try it first. First impression, my god this stuff smells amazing! Just a really light, clean scent- no chemical smells at all. My method: I first brushed my hair throughly and started to apply the toner. You should probably wear gloves, but I didn’t because I like to use my bare hands, and did not have any issues with this product staining my skin. I started at my ends (my hair is ombré, so the ends are very blonde while my roots are brunette). I worked it into all of the blonde. A little goes a long way. Unlike chemical toners, this made my hair more manageable / detangled as I applied it. I was able to comb through my hair easily with a vented brush to ensure a saturated application. My hair is very long, but since I only did the ends, I used about half the tub. I put my hair up and wrapped in plastic wrap. I let it sit for about 20 minutes (shorter time than recommended, as my ends were looking very gray/blue and I panicked!). I rinsed thoroughly, and since my hair smelled amazing/was so silky, I did not follow up with shampoo or conditioner. My hair was the softest it had ever been. My yellow ends were a gorgeous white blonde, my orange mid-section was a cool, ashy blonde and it all blended seamlessly. It even took the red tones out of my roots! I just repurchased today and it’s been over a month since I last applied, and I only just started noticing the brassiness returning! I do not use purple shampoo or conditioner, but I do use Eva NYC Tone It Down! Blonde Leave-in Foam every time I wash my hair so that may help as well (it’s a purple-tinted foaming mousse that also treats damaged hair). **Keep in mind, this is not a very pigmented toner so works best on very light hair. If you have darker blonde or darker orange / red you’d like to tone, I’d suggest the Ultra Violet dye + conditioner mix. So much better on your hair than toners & purple shampoo.**

2019-09-09