Not your average purple shampoo. This high-performance formula tones hard but treats hair gently—neutralizing brass while restoring softness and shine. With rich violet pigments, moisture-balancing ingredients, and a gentle, non-stripping lather, it removes buildup and dullness without compromising hair health.

Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.

Benefits:

• Delivers tone correction to reduce brassiness and yellow hues • Cleanses hair without stripping—removes buildup while preserving moisture • Enhances shine and brightness for a glossy, radiant finish • Designed with Bond Booster to help reduce visible signs of damage • Infused with Jojoba Oil and antioxidant-rich fruit extracts to support softness

Ideal For: Blonde, highlighted, and gray hair

How to Use: Apply shampoo to wet hair and massage into a lather. Rinse thoroughly.

Technology: 

LustraTone Technology™: A radiance-boosting complex infused with violet pigments to neutralize brassiness and restore luminosity—leaving hair visibly brighter, cooler, and full of light-reflecting shine.

Key Ingredients:

• Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.

• Violet Pigments: a unique blend of purple and blue pigments that help neutralize yellow and orange tones.

• Blueberry & Apple Extracts: rich in vitamins and antioxidants that help smooth the cuticle, enhance shine, and promote overall hair health.