The Rams are widely considered the best offense in the NFL from the 2025 season, as they led the league in scoring. Sean McVay has a track record of leading top offenses, evolving his system every season to stay ahead of defenses. The 2025 season stands tall among his accomplishments. The signature evolution of the offense featured a deep commitment to 13 personnel. This book explains how this tied into every concept they built around it. Sean McVay is a savant at creating conflict in zone defenders to create large voids in the back end of the secondary. The 7-step play action concepts marry with the Rams run game to the point of asking wide receivers to run Cross and Sail routes after inserting into the core of the formation. The assortment of concepts that feature a Dig route will delight. The Rams run Keeper concepts better than anybody in the NFL. I spend six sections discussing the specifics of how they create easy completions for Stafford Sean McVay’s 5-step package features a handful of concepts built around a two man stack. This book focuses on how they work and how they tie together to create confusion for defenses. The Rams built their run game around Duo. This book contains 12 sections on Duo, covering all of the different ways the Rams run it and the “why” behind it. My favorite run game section features their usage of “Iso”. The perfect compliment to Duo that utilizes a set of rules to adjust for any defensive front or coverage rotation. Iso averaged over 5 yards per carry for the Rams. The Rams expanded their Outside Zone menu in 2025. In past years, we recognized them with Outside Zone Weak concepts. In 2025, they shifted to different Outside Zone Strong variations. These compliment Duo better, and generated quite a few explosive runs throughout the season.