This caused product buildup I don’t apply a lot I used about a quarter size amount it just is not meant for my hair it leaves it feeling so greasy and it gives my hair a clumpy look
2024-01-23
s**🧽
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Verified purchase
US
this smells so good and makes my hair feel so soft
Item:
9.2 oz / 275 ml
2026-04-19
a**y d**y
·
Verified purchase
US
I love the smell of this product! One of my new favorites.
Item:
9.2 oz / 275 ml
2026-03-05
a**e
·
Verified purchase
US
Smells amazing, cleanses the hair amazingly, 0 complaints.
Item:
9.2 oz / 275 ml
2026-02-02
US
Awesome 🤩 and my hair always smells so good after wash day 🥰
2025-12-27
US
Love this shampoo. Smells amazing and my hair looks so good!!!! I will never go back to anything else!!!!
2025-04-29
b**4
·
Verified purchase
US
Absolutely love this item! It makes my hair super soft and smells amazing
Item:
9.2 oz / 275 ml
2025-04-24
US
My daily!!can be with out this one brought my hair back to like I’m definitely in my healthy hair era thanks to amika and this one right here played a big part 🫶🏻
2024-07-01
US
The smell is AMAZING my hair dresser uses this at her business and my hair was had breakage and I was just looking for a good shampoo and this was it !!
2024-04-22
US
My hair dresser uses Amika products so I thought I would try too. I love them!
2026-11-03
A**a
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Verified purchase
US
been using this shampoo and conditioner for a while off amazon. Just decided to restock via tiktok shop to save a few dollars… not sure if Amika changed the formula or what but the conditioner smells vastly different than when i buy on amazon…doesn’t work as well either…
Item:
9.2 oz / 275 ml
2026-11-02
US
I love this one! My hair is fine but I have a lot of it. Sometimes frizzy, sometimes dry, sometimes randomly oily? Instead of getting shampoo and condition for each specific need, I’ve been using this one (plus the flash serum) my hair is so healthy and shiny!
2026-10-30
US
I love the smell and the way my hair feels after using this shampoo. Not oily like cheaper shampoo.
2026-10-17
US
Makes my hair feel and smell incredible, absolutely love it
2026-10-13
US
This shampoo smells so great! I love it and it bubbles up really well!
2026-10-10
US
I have been loyal and used this shampoo for that last 3 years. I absolutely love how it makes my hair feel fresh out of the shower or even 2 days in.
Thanks Amika!
2026-10-05
US
This has become my entire family’s go to, EVERYONE uses it!!
2026-10-03
US
Love the way my hair looks after using Amika products!
2026-09-30
US
So good. My hair smells great and feels soft and silky afterwards.
2026-09-26
US
I trust this shampoo to get the job done while protecting my hair from harmful chemicals.
massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
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double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
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for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
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use as part of your wash care routine.
liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
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please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
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twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
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coconut acid - helps to provide excellent lathering and conditioning.
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sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
they sent a free mask with my order that’s values at $42 on amazon 💌 can’t wait to try these out, i think it’s very thoughtful they threw in a gift with my order :)
Its sooo cute.. but huge😭 If you thinking its a cute little insulated snack bag, its not lmao more like
a large lunch bag or picnic bag. Love, it though! Will be using!
I love love love this shampoo. I used a very small amount and it lathered my hair throughout. It definitely restores hydration bc after using this my hair felt so soft! I used this as my double cleanse to restore moisture and it definitely did.
This the best Amika set ever!!! This collab with Brooklyn Ellis needs to stay! My hair smells soooo good I get compliments everytime! Love it so much and the bag is big!
33.8 oz / 1 l
