a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

what is normcore signature shampoo?

who it’s for

fine to medium hair types seeking nourishment

why it’s special

·leaves hair 7x more conditioned*.

·Coconut Acid - provides excellent lathering + conditioning.

·94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

how to use

·massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.

·double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

·for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).

·use as part of your wash care routine.

liter pumps how-to:

the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

·please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).

·twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

ingredients

key ingredients

·coconut acid - helps to provide excellent lathering and conditioning.

·sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

full ingredients

sustainability