About our used conditions ratings:

·Like New: An apparently unread copy in excellent condition. The dust cover is intact, and the pages are clean and not marred by notes or folds of any kind.

·Very Good: A copy that has been read, but remains in excellent condition. May have writing on the inside cover but pages are unmarred.

·Good: A copy that has been read, but remains in clean condition. All pages and covers are intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: --How to organize graphics for quick perception --How to direct the eyes to essential information --How to use visual shorthand for efficient communication --How to make abstract ideas concrete --How to best express visual complexity --How to charge a graphic with energy and emotion

2.35 pounds