Make your eyeshadow last longer while actively improving the look of your eyelids with Eyeshadow Primer Potion Anti-Aging by Urban Decay. This lightweight nude eye primer creates the perfect base for eyeshadow and eyeliner while visibly smoothing fine lines and plumping the delicate skin around your eyes over time.

The silky formula glides onto the eyelids, helping color appear richer, more vibrant, and more evenly applied — all while working to improve skin texture with every wear. Whether you're going for an everyday natural look or a dramatic smoky eye, this primer locks your makeup in place all day while your eyelids gradually look smoother and more radiant.

Backed by an 8-week clinical study, this cult-favorite primer delivers real, measurable anti-aging results without sacrificing any of the long-lasting, crease-resistant performance you'd expect from Urban Decay.

Key Benefits

·Long-Lasting Wear: Keeps eye makeup in place all day without fading or slipping.

·Crease-Resistant Formula: Prevents eyeshadow from settling into fine lines or creasing throughout the day.

·Visibly Smoothing: Measurably improves the appearance of fine lines and wrinkles on the eyelids.

·Plumps & Firms: Kalpariane helps hydrate and improve suppleness and elasticity of eyelid skin.

·Brighter Eye Area: 100% of clinical study participants had measurably brighter skin after 8 weeks.

·Enhanced Color Payoff: Makes eyeshadow pigments appear richer, more intense, and more evenly blended.

Clinically Studied Results (8-Week Study)

·100% of participants had a measurable improvement in the appearance of fine lines

·100% had measurably brighter skin

·97% had a measurable improvement in radiance and clarity

Key Ingredients

·Dermaxyl – Helps smooth the appearance of wrinkles

·Kalpariane – Plumps, firms, and hydrates while improving skin suppleness and elasticity

Clean Beauty Friendly

·Paraben-free • Cruelty-free

How to Use

Perfect For

·Anti-aging eye care and makeup in one step

·Extending eyeshadow wear all day

·Preventing creasing and fading

·Enhancing pigment payoff on mature or aging eyelids

·Everyday and professional eye makeup looks