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The Framemaking Sale
The Framemaking Sale
About this product
Highlights
Discover a fresh approach to B2B sales that boosts customer confidence and closes stalled deals.
Learn practical tactics backed by research and real-world examples from top sales pros.
Overcome customer indecision with a unique Framemaking method that empowers buyers.
Gain insights on transforming traditional sales to thrive in today’s complex buying environment.
Perfect for sales teams wanting to adapt and succeed in modern B2B commerce challenges.
Product description
This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision 
Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?  
Traditional sales methods are all carefully designed to change the way customers think of sellers—to win customers’ business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers’ confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company.   
Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world’s best leaders and sales professionals, The Framemaking Sale provides a blueprint for a completely new approach to selling. Using the authors’ unique Framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.  
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Introduction
Feeling stuck in the endless loop of stalled B2B deals and customer indecision? You’re not alone. In today’s market, buyers are drowning in choices and information, often leading to no decision at all. Enter *The Framemaking Sale*—your essential guide to breaking through the noise and transforming how you sell. This isn’t your typical sales playbook. Instead of just trying to win trust, Brent Adamson and Karl Schmidt reveal a fresh strategy focused on boosting your customers’ confidence in their own decision-making. By empowering buyers to navigate complex, large-scale purchases with clarity, you’ll turn hesitation into action. Packed with cutting-edge research, compelling real-world examples, and practical tactics from top sales pros and leaders, this book offers a blueprint for a new era of selling. The unique Framemaking method reshapes the buying-selling dynamic, helping sales teams and customers thrive together. Inside the book, you’ll discover how to overcome stalled deals, cut through customer overwhelm, and confidently guide prospects toward decisions that benefit everyone. Whether you’re a seasoned sales veteran or just looking to sharpen your approach, this guide is a game-changer. Ready to break free from the old sales grind and master the art of confident, effective selling? Grab *The Framemaking Sale* and start reframing your sales strategy today.
Q&A
Who should read The Framemaking Sale?
Sales professionals and B2B teams looking to improve closing rates and customer confidence.
Does this book offer practical sales techniques?
Yes, it includes actionable tactics and real-world examples from leading sales experts.
How does this book help with customer indecision?
It teaches methods to boost buyers’ confidence, helping them make collective decisions.
Is The Framemaking Sale suitable for beginners?
Absolutely, it provides a clear, fresh perspective useful for all sales experience levels.
Can this guide help my entire sales team?
Yes, it’s designed to empower both salespeople and customers in today’s B2B market.
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