1. TikTok Shop
  2. Beauty & Personal Care
  3. Haircare & Styling
  4. Shampoo & Conditioner
  5. the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
the kure | strength repair shampoo
4.9
681 global reviews
5
648
4
19
3
9
2
2
1
3
Photos from reviews
Sort by
Recommended
Filter by
All
Displaying 681 of 681 reviews
Reset filters
US
I love this shampoo but I love the conditioner even more! I had to color correct my hair after going to the salon and it wasn’t as light as I wanted it, so my hair was really damaged. I’ve been using the normcore shampoo as well, and it’s the best combination. My hair feels so soft, silky, and healthy
2026-01-08
US
I went a little crazy with the blonde highlights and bleach last year and my hair really suffered. This line is my go to for hair repair and keeping it hydrated and I’m using it religiously while on my hair health journey (also - no more bleach!). The shampoo is thick and creamy and really makes your hair feel nourished, but I don’t know that someone with really thin/fine hair could use it because it may weigh it down too much. I usually use a clarifying shampoo first to get rid of product/buildup and then use this and my hair always looks and feels so good (I also pair it with the conditioner).
2025-01-10
US
My hair has been damaged due to extensions. I’ve spent the last few months getting it healthy again. Thus stuff works!
2025-01-07
K**a C**k
·
Verified purchase
US
Way smaller than I expected but can’t wait to try!
Item:
2 oz / 60 ml
2024-10-19
US
I absolutely love the Kur! I can go several days white out have to wash my hair and it still look amazing !
2024-07-06
US
This shampoo is absolutely amazing! It doesn’t dry out my scalp like a lot of shampoos and also doesn’t leave my hair feeling heavy.
2026-03-11
US
I use k-18 shampoo to clarify then this to strengthen and my routine wouldn’t be the same without it
2026-03-11
US
I have very fine, thin hair that had been damaged from coloring and heat. I started using this shampoo and conditioner a year ago and it has made all the difference. My hair is shinier, smoother, and my hairstylist told me my hair looks and feels thicker. Highly recommend!
2026-03-06
US
This shampoo and conditioner is the only thing I will use from here on out. Smells amazing
2026-03-06
US
I noticed positive differences in my hair after a single use of the shampoo, conditioner, and weekly mask!! I was even able to push my haircut appointment back because the routine aided split ends!
2026-03-04
US
My hairdresser introduced me to the Amika line and I absolutely love what it does for my hair. It softens, moisturizes and makes my hair look and feel healthier and shiny!!
2026-03-02
US
I’ve been using the shampoo and conditioner for a year and have seen great results.
2026-03-01
US
I have tried so many shampoos and I continue to come back to this. I have fine hair. But a lot of it and due to hormone changes started getting extremely dry and brittle. Let me add greasy too. It’s a bad combo. But this shampoo strengthens, softens and protects my hair. Might I add the smell. It’s so good. I use even more amika products as well. Love them.
2026-02-25
** **
·
Verified purchase
US
great product!!!! will purchase again over all of the other brands!.
Item:
9.2 oz / 275 ml
2026-02-24
US
Washes my hairs with amazing smell and a little goes a long way
2026-02-24
US
I cannot say enough good things about this! My hair was damaged by a salon and this has helped my hair growth and repair journey tremendously! I am not sad after a shower due to hair breakage anymore, this will be my go to from now on!
2026-02-24
US
This shampoo is by far my favorite shampoo. I love how my hair feels after the shampoo. Very light conditioner needed due the moisture this shampoo gives your hair.
2026-02-24
US
I love this shampoo for its cleansing, but even more how it keeps my hair strong and healthy! Love all Amika, but this shampoo is my fav!!
2026-02-22
US
This has become my go to. I have fine hair that weighs down easily and this shampoo is wonderful. It also smells wonderful.
2026-02-21
b**a e**
·
Verified purchase
US
Really loving both the shampoo and conditioner already. My hair feels so soft and smells good. I also have issues with oily scalp and after working out my hair still feels clean.
Item:
9.2 oz / 275 ml
2026-02-20
About this product
Details
Region Of OriginUS
Net Weight1000g
Ingredientswater/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
ManufacturerAMIKA:
Product description
 
packed with bond fortifying technology, our strength repair shampoo gently cleanses + is clinically proven to strengthen damaged hair. 
what is the kure strength repair shampoo?
a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage best for high porosity hair
why it's special
 this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- claims - 2x stronger*  + 55% less breakage* hair after one use. 
- safe for strands: clinically proven to be safe for color-treated hair.**
* after 1 use when used as a system, clinically proven. 
** clinically tested when shampoo + conditioner are used as a system. 
how to use
·massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
·double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
·for best results, follow with the kure bond repair conditioner.
·use as part of your wash care routine.
liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
·please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
·twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
- plant butters + vegan proteins: rich in nutrients like omega fatty acids, vitamins, minerals + can provide keratin-like benefits from a plant source.
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage) Seed Oil, Persea Gratissima (Avocado) Oil, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Chamomilla Recutita (Chamomile) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Fragrance/Parfum 
View more
Shop review
Videos for this product
Creator earns commission
I love @amika 😚💕 linkd the products in the vid!
Autumn Grace ᵕ̈
658
Creator earns commission
tennessee haul!!!  trying out a new video style! let me know how yall like it!  #haul #outlet #rhode #amika
lanie🎀🍭🪩💐🌸👑
456
Creator earns commission
Haircare routine ! @Divi Scalp & Hair Health @amika @IN COMMON @K18 Hair @Color Wow Hair  #haircare #haircarecommunity #haircareproduct #haircarespecialist #haircaretips #haircolour #haircut #hairdresser #hairfashion #hairinspo #hairloss #hairlove #hairmask #hairproduct #hairproducts #hairsalon #hairstyling #hairtips #hairtransformation #hairtreatment #hairtrends #healthyhair #highlights #longhair #naturalhairstyles #salon #shampoo
Bri Riley
281
summer shower routine!!+this is prob my fav video!🧖🏼‍♀️💝#fyp #summer #preppy #viral #grwm #vlogs #shower #fypp #dontflop #showertok #tan
𝐏 𝐀 𝐈 𝐆 𝐄
245
Creator earns commission
Welp I’m obsessed with Amika shampoo/Conditioner. #hair #hairtok #amika #amikahairproducts
Kel Brake ✨🩵
205
Creator earns commission
Hair Wash Day - my favorite hair products with or without extentions
Kimberly Rose
195
Creator earns commission
I stay stocked up on the amika hair products! This is the Kure shampoo & conditioner! It’s the only hair products I actually trust, hydrates my damaged hair…keeps my hair so soft & it smells amazing! #amika #amikahairproducts
bananamilk__69🍌🥛
129
Creator earns commission
I thought I was losing hair as a result of postpartum, but it was getting scary. I started seeing videos and I knew I wasn’t trippin. Me and @amika are gonna get along just fine! All of these products are linked my showcase #hairproducts #amika #hairgrowth
Brittany Madison|Lifestyle Mom
109
Creator earns commission
Absolutely in love with Amika products, I would love to be one of your ambassadors!💗@amika thank you for saving my hair life literally!  #fyp #amika #amikaproducts #kure #damagedhair #healthyhair #curly #hairtok #hair #healthy #curlyhairroutine #tutorial #naturalhair #hairtok #naturalhairstyles #hairgrowth
Isabella
103
Creator earns commission
Amika The Kure Repair Shampoo   Hydrating Chemical-Free with Hydrolyzed Keratin & Shea Butter for Damaged Hair Care #amikathekure #amikathekureshampoo #damagedhaircare #chemicalfreehairproducts #tiktokshopcreatorpicks
Lori Means
87
Creator earns commission
July empties!! I had a lot this month #july #emptyproducts #talkingvideo #fentysuperbrandday @amika @Dove Beauty & Personal Care @Sol de Janeiro @Dae Hair @Rare Beauty @Tree Hut @elfcosmetics @Charlotte Tilbury
Jordan Young
76
Creator earns commission
Project pan empties for September #projectpan2025 #projectpanupdate #emptiesproducts
Ana_marie📚
72
Creator earns commission
@Dae Hair & @amika please save my hair 💇🏻‍♀️ @grace and stella living in these under eye patches #sephorahaul #amikahairproducts #daehair #graceandstellaeyemask
tess
53
Creator earns commission
I’m sorry if anyone was expecting more. 😭 this is all I do. @amika #postpartumhairloss #amikahairproducts #amika #fyp #hairroutine #hair #hairtok
Kayla | SAHM
39
Creator earns commission
#shampooandconditioner #healthyhairtips #fyp #viralvideo
abbs🫧 | wife💍 | dog mama🐾
36
Creator earns commission
Amika shampoo & conditioner review! This one is a 10/10 @amika #amikahairproducts #amikadryshampoo #amika #amikahair #shampooandconditioner #shampooreview #damagedhairrepair #damagedhair
Cindy 🫶🏼
35
Creator earns commission
Best thing I’ve used on my hair! @amika #amika #amikathekure #hairtok #haircare #hairgrowth
Rebecca Leigh Davis
25
Creator earns commission
#amika #ttshop #ttshopping #hairtok #haircareroutine
💜Amanda💜🎪🎡🐳🔥
20
Creator earns commission
#shampoo #hair #healthyhair #washyourhair #styletips #fyp
Cyndy Gonzalez
19
Creator earns commission
#styletips #hair #hairtok #healthyhair #shampoo #fyp #women #womenoftiktok #latinas #cabello #cabellosaludable #shampoo
Cyndy Gonzalez
19
Explore more from AMIKA: