1. TikTok Shop
  2. Beauty & Personal Care
  3. Makeup
  4. Concealer & Foundation
  5. Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
Soft Glam Satin Liquid Foundation - Medium Coverage
4.6
1119 global reviews
5
914
4
103
3
44
2
19
1
39
Photos from reviews
Sort by
Recommended
Filter by
All
Displaying 1119 of 1119 reviews
Reset filters
♥**y B**️
·
Verified purchase
US
I love elf they are so good and affordable..love this light weight coverage
Item:
22 Light Warm - light with warm undertones
2025-10-04
T**3
·
Verified purchase
US
THIS FOUNDATION IS ONE OF MY FAVORITE THIS ONE IS NUMBER ONE ITS ABSOLUTELY GORGEOUS MORE THAN I EVEN EXCEPTED ITS SO SMOOTH GOING ON YOUR FACE ITS SO LIGHT ON YOUR FACE ITS SUCH A MATCHING COLOR FOR ME THAT I PICKED OUT ITS GREAT COVERAGE I'M GOING TO TAKE A PICTURES OF A FULL FACE OF MAKEUP ON
Item:
14 Fair Cool - fair with cool undertones
2025-01-31
🖤**n N**🖤
·
Verified purchase
US
Coverage: Buildable and lightweight Color: Perfect match summer. Will go down a shade for winter Skin type: I have very dry skin. I use my elf moisturizer then my suntouchable and it looks amazing! Definitely my new FAVORITE foundation!
Item:
25 Light Neutral - light with neutral undertones
2024-08-09
a**h
·
Verified purchase
US
I’ve only worn it twice now, but it sits really nicely on the skin, doesn’t crease, and has lasted all day through sweat. It has great light and buildable coverage. I will say that I can feel it on my skin. It does feel like I’m wearing makeup — it stays tacky. But overall, great foundation.
Item:
14 Fair Cool - fair with cool undertones
2024-08-09
B**l m**s **
·
Verified purchase
US
Matched me perfect and I love this foundation it is now my new everyday foundation
Item:
23 Light Cool - light with cool undertones
2024-09-10
u**3
·
Verified purchase
US
This is a gorgeous foundation. I shade matched off here and got it right! It felt like nothing on my skin! Didn't go cakey after 6 hrs of wear! I highly recommend if you want a medium to full coverage foundation and light weight (airy).
Item:
25 Light Neutral - light with neutral undertones
2024-09-04
🧸**🧸
·
Verified purchase
US
This is the 2nd one I’ve tried I got the color right but it awesome for the price it’s marvelous it elf it’s great elfin get it don’t wait don’t hesitate Color: 22n great color Coverage: Full Skin type: All Performance: Does what it supposed to
Item:
22 Light Warm - light with warm undertones
2024-07-11
🧸**🧸
·
Verified purchase
US
It’s great foundation it will not hurt your pockets for the price it elfin worth it believe me this is the second one I’ve got and got the color correct. Color: Just right Coverage: Full Skin type: All Performance: Does what it supposed to do
Item:
25 Light Neutral - light with neutral undertones
2024-07-11
s**4
·
Verified purchase
US
I was so excited to try this bc of all the hype and good reviews. However it didn’t work too well for me. I’m not sure if I just didn’t hydrate my skin good enough before hand, but it got super patchy & looked like it was hanging on to dry spots. Will try it again & hope it works better.
Item:
13 Fair Neutral - fair with neutral undertones
2024-06-27
🎀**e 🎀**
·
Verified purchase
US
This is the best foundation I ever used I love it
Item:
50 Deep Warm - deep with warm undertones
2024-11-23
🌻**💛
·
Verified purchase
US
Aun no la uso pero espero me quede bien xq son buenos productos tengo mucho de esta marca y si la recomiendo
Item:
31 Medium Neutral - medium with neutral undertones
2026-02-09
b**s
·
Verified purchase
US
Like butter. Not dry or cakey lookin after setting. Alil orange but nothing a blue color corrector or some concealer won’t fix. Reminds me of Mac Studio Radiance foundation and i have that as my “important” foundation. This one will be my everyday/every other day foundation. No break outs or burning
Item:
50 Deep Warm - deep with warm undertones
2026-02-05
B**g
·
Verified purchase
US
Love love love this foundation! Not cakey or dry on my mature skin
Item:
21 Light Neutral - light with neutral undertones
2026-01-28
M**i
·
Verified purchase
US
Bueno será primera vez que lo use pero me gustó que es mi color
Item:
13 Fair Neutral - fair with neutral undertones
2025-12-09
👑**🐅
·
Verified purchase
US
Love this soft glam satin foundation it’s medium to billable coverage and long lasting like literally you can build it and build it. It stays on and it has amazing coverage and I did really good with picking out the color that I chose which I chose how 20 like cool, but it is definitely worth it and I will keep buying it in the future. Highly recommend.10/10
Item:
20 Light Cool - light with cool undertones
2025-11-07
D**s H**t
·
Verified purchase
US
Really silky really nice has a good foundation it's very buildable it's nice it feels comfortable and doesn't feel like it's caking.
Item:
11 Fair Neutral - fair with neutral undertones
2025-11-05
G**a M**s
·
Verified purchase
US
Nice an glowy even after using a matte setting powder! After maybe 30 minutes it was nice and it wasn’t an oily look either it as glowing!
Item:
53 Deep Neutral - deep with neutral undertones
2025-10-22
V**/ B**r
·
Verified purchase
US
Me encantó el acabado que deja en la piel, se ve hermosa y satinada.
Item:
21 Light Neutral - light with neutral undertones
2025-07-11
K**_
·
Verified purchase
US
The foundation goes on smoothly using a brush or sponge. The color is easy to tone down or layer deeper. Washes off well and I had no skin issues at all. And no funky smell noticeable.I would recommend this product for anyone to purchase.
Item:
41 Tan Neutral - tan with neutral undertones
2025-06-10
i**s
·
Verified purchase
US
Works really well with the mintmelt and power grip primers, provides a beautiful satin finish as promised and doesn’t pill or flake when I apply other products! I love it for a softer, every day look and I get compliments on my complexion!
Item:
25 Light Neutral - light with neutral undertones
2025-05-14
About this product
Details
Flammable LiquidNot Sure
Dangerous Goods Or Hazardous MaterialsNot Sure
Skin TypeAll Skin Types
Manufacturere.l.f. Cosmetics
IngredientsNET 1.0 FL OZ (30.0 ml)Ingredients: Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, HydroxyacetophenoneMay Contain:Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.All e.l.f. products are cruelty free and vegan.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Volume30ml
View more
Product description
What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Why you'll love it:
·Long-lasting satin finish foundation that delivers medium buildable coverage
·Breathable formula doesn’t look or feel cakey 
·Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
·Non-comedogenic (won’t clog pores)
·Available in 36 shades for a wide range of skin tones
·Get more luxe for less bucks!
·e.l.f. Shade Match Guarantee means you’ll always find your perfect match
Key Ingredient:
·1% Hydrating Hibiscus Complex
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our refund policy here.
Learn More: 4 Reasons You'll Love Our Soft Glam Foundation.
Learn More: What Foundation Coverage is Right for You?
Learn More: How to Find Your Perfect Foundation Shade.
View more
$?
Free shipping

Soft Glam Satin Liquid Foundation - Medium Coverage

4.6
(1.1k)
11.2K sold
Color:Please select
10 Fair Cool - fair with cool undertones10 Fair Cool - fair with cool undertones
11 Fair Neutral - fair with neutral undertones11 Fair Neutral - fair with neutral undertones
12 Fair Warm - fair with warm undertones12 Fair Warm - fair with warm undertones
13 Fair Neutral - fair with neutral undertones13 Fair Neutral - fair with neutral undertones
14 Fair Cool - fair with cool undertones14 Fair Cool - fair with cool undertones
15 Fair Warm - fair with warm undertones15 Fair Warm - fair with warm undertones
20 Light Cool - light with cool undertones20 Light Cool - light with cool undertones
21 Light Neutral - light with neutral undertones21 Light Neutral - light with neutral undertones
22 Light Warm - light with warm undertones22 Light Warm - light with warm undertones
23 Light Cool - light with cool undertones23 Light Cool - light with cool undertones
24 Light Warm - light with warm undertones24 Light Warm - light with warm undertones
25 Light Neutral - light with neutral undertones25 Light Neutral - light with neutral undertones
30 Medium Warm - medium with warm undertones30 Medium Warm - medium with warm undertones
31 Medium Neutral - medium with neutral undertones31 Medium Neutral - medium with neutral undertones
32 Medium Neutral - medium with neutral undertones32 Medium Neutral - medium with neutral undertones
33 Medium Warm - medium with warm undertones33 Medium Warm - medium with warm undertones
34 Medium Cool - medium with cool undertones34 Medium Cool - medium with cool undertones
35 Medium Cool - medium with cool undertones35 Medium Cool - medium with cool undertones
40 Tan Warm - tan with warm undertones40 Tan Warm - tan with warm undertones
41 Tan Neutral - tan with neutral undertones41 Tan Neutral - tan with neutral undertones
42 Tan Neutral - tan with neutral undertones42 Tan Neutral - tan with neutral undertones
43 Tan Cool - tan with cool undertones43 Tan Cool - tan with cool undertones
44 Tan Cool - tan with cool undertones44 Tan Cool - tan with cool undertones
45 Tan Warm - tan with warm undertones45 Tan Warm - tan with warm undertones
50 Deep Warm - deep with warm undertones50 Deep Warm - deep with warm undertones
51 Deep Cool - deep with cool undertones51 Deep Cool - deep with cool undertones
52 Deep Cool - deep with cool undertones52 Deep Cool - deep with cool undertones
53 Deep Neutral - deep with neutral undertones53 Deep Neutral - deep with neutral undertones
54 Deep Neutral - deep with neutral undertones54 Deep Neutral - deep with neutral undertones
55 Deep Warm - deep with warm undertones55 Deep Warm - deep with warm undertones
60 Rich Cool - rich with cool undertones60 Rich Cool - rich with cool undertones
61 Rich Cool - rich with cool undertones61 Rich Cool - rich with cool undertones
62 Rich Warm - rich with warm undertones62 Rich Warm - rich with warm undertones
63 Rich Warm - rich with warm undertones63 Rich Warm - rich with warm undertones
64 Rich Neutral - rich with neutral undertones64 Rich Neutral - rich with neutral undertones
65 Rich Neutral - rich with neutral undertones65 Rich Neutral - rich with neutral undertones
Quantity:
Buy now

Coupon center

Log in to check your coupons
View and claim any available offers once you're logged in.
e.l.f. Cosmetics
e.l.f. Cosmetics
e.l.f. Cosmetics identify logo
OFFICIAL SHOP
4.7
2.2M Sold
2.7M Followers
89%24h response rate
71%Ships within 2 days
92%Positive feedback
Visit
Shop review
Videos for this product
you thought the Soft Glam Satin Foundation application was smooth 👀 wait until you see this transition @Nikolai Savic #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #transition
e.l.f. Cosmetics
412.2K
Creator earns commission
full face makeup tutorial🩶 #makeupgrwm #fullfacemakeup #facemakeup #glossylips #brownskinmakeup #fullmakeuproutine
elizabeth
75.2K
Creator earns commission
Yeahhh at this rate give me 14 of them right now because @e.l.f. Cosmetics didn’t come to play.  . #makeup #ohemaabonsu #foundation #beauty #foundationreview #drugstoremakeupmusthaves
Ohemaa
40.1K
Creator earns commission
ranking my top 10 drugstore foundations  - some of these are skin tints but they wear more like a foundation so I thought they should be included :)  #m#makeupreviewd#drugstoremakeupd#drugstore
Laura88Lee
26.0K
meet your e.l.f.ing match! Soft Glam Satin Foundation promises long-lasting coverage that builds with you - and won’t ghost you halfway through the day 🤝 with 36 hydrating shades, there’s a forever foundation for everyone 💍💕 #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #foundation
e.l.f. Cosmetics
14.8K
Creator earns commission
Replying to @Serena|SAHM|Yapping expert ✨ NEW SHADE 00 ELF HALO GLOW LIQUID FILTER…IS IT PALE ENOUGH?👻👻👻 & MORE! #isitpaleenough #elfhaloglowliquidfilter #elfhaloglow00 #newelfshades #haloglow #liquidfilter #elf #elfcosmetics #palegirlapproved #palegirlmakeup #makeuptryon #makeupreview #makeupswatches #redheadmakeup #neutralskintone #palegirlmakeuptryon #makeupfirstimpression #firstimpression #makeup #beauty
EndicottMUA👻
9.8K
Creator earns commission
Las 3B si tiene! 🫶🏻👀 #elfcosmetics #elfcosmeticsreview #satinfoundation #foundation #foundationreview  @elfcosmetics @e.l.f. Cosmetics
Angela María
8.1K
future billionaires liked this video (bc they didn’t spend $$$ on a SINGLE foundation) #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation
e.l.f. Cosmetics
6.3K
Creator earns commission
grwm💫 #basemakeuproutine #makeupgrwm #browneyeshadow #pinkblush #everydaymakeuptutorial #everdaymakeup #makeupbasetutorial #juviasplaceblush #makeupfavorites
elizabeth
5.0K
Creator earns commission
Replying to @B2 explaining some things regarding the move to NYC! #bicoastal
Aysha Harun
4.7K
Creator earns commission
Do you think it is wirth the $8 & the hype?!? @e.l.f. Cosmetics #elfcosmetics #affordablemakeup #beauty #foundation #foundationreview #elffoundation
Life with Lyss 🎀
3.7K
Creator earns commission
I'm soooo glad brands have dropped some of their price points again--btw, they have this in TT shop if you wanna give it a try @e.l.f. Cosmetics  #elfcosmetics #foundationreview #softglamfoundation
Melissa Murdick
3.5K
Creator earns commission
🥰🥰 @elfcosmetics
Kripa Patel Joshi
2.9K
our Soft Glam Foundation would never ✋ @Drew Afualo #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #foundation
e.l.f. Cosmetics
2.8K
Creator earns commission
10/10!! #elf #elfcosmetics #elfskin  #fyp #fup #fupシ  #fypシ゚viral  #paratii  #maquillaje #makeupartist  #makeuproutine
Makeupbyerika19❤️
2.7K
Creator earns commission
Me ancantoo!! Corran amigas $8 💗 #fyp  #fypシ゚viral  #makeuptutorial  #makeuphacks  #paratii  #maquillaje  #makeuphacks
Makeupbyerika19❤️
2.4K
Creator earns commission
I mean!! Gorgeous ✨
Kripa Patel Joshi
2.4K
Explore more from e.l.f. Cosmetics
You may also like
Luminous Putty Face Primer w/ Hyaluronic Acid
Free shipping
e.l.f. Cosmetics
4.6108 sold
$11.00
Power Grip Matte Primer
Free shipping
e.l.f. Cosmetics
4.71.7K sold
$11.00
Camo Hydrating CC Cream SPF 30
Free shipping
e.l.f. Cosmetics
4.61.7K sold
$16.00
Poreless Putty Face Primer
Free shipping
e.l.f. Cosmetics
4.82.0K sold
$11.00
Viral e.l.f.ssentials Bundle
Free shipping
e.l.f. Cosmetics
4.93.3K sold
$47.00
Power Grip Matte Primer Mini
Free shipping
e.l.f. Cosmetics
4.44.4K sold
$7.00
Power Grip Primer + Niacinamide Mini
Free shipping
e.l.f. Cosmetics
4.811.7K sold
$7.00
Power Grip Primer
Free shipping
e.l.f. Cosmetics
4.823.7K sold
$11.00
Power Grip Primer Mini
Free shipping
e.l.f. Cosmetics
4.719.3K sold
$7.00
Power Grip Dewy Setting Spray
Free shipping
e.l.f. Cosmetics
4.661.8K sold
$11.00