What It Is:This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*What It Does:The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.*  This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion.Proven Results:

The 24hr makeup extending and mattifying primer you love is back for real*

Clean, silky gel formula glides on seamlessly,* to prep skin for makeup

Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime***

Clinical Claims*:

24hr extended makeup wear & oil control

27% smoother skin after 4 weeks of use

23% reduction in pores after 4 weeks of use

21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use

Crease-proof, sweat-proof, humidity-proof, and waterproof

Consumer Claims:

100% agree it smooths skin instantly**

95% agree it improves the appearance of skin texture  overtime***

96% agree it soothes and nourishes skin over time***

90% agree it helps control shine over time***

91% saw immediate pore improvement***

Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill **

*based on an independent clinical test of 30 panelists** based on an independent consumer test of 30 panelists*** based on an independent consumer test of 30 panelists using foundation+ primer