Say goodbye to brass and hello to a brighter shade of blonde with OGX Impecca-Blonde Purple Toning Shampoo.

Formulated with a powerful, highly pigmented purple shade with ingredients like purple fig, iris and keratin, this moisturizing shampoo is great for brightening blonde hair while fighting off brassiness. No matter if your hair is silver, pre-lightened or naturally blonde, let your hair be the best blonde it can be by adding this purple toning shampoo to your routine. Simply add this blonde hair shampoo to your routine to help color-correct yellow tones. This buildable coverage makes it the perfect product for those who want to personalize their tone! Want even more color-correction?

Try pairing our Impecca-Blonde Purple Toning Shampoo with our powerful purple toning drops, along with your favorite OGX conditioner.