Application

Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.

Tip

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Ingredients

Fix your hair solid as a city street, without the grease and grime of an alleyway. Reuzel Concrete Hold Matte Pomade keeps your style in place with a water-soluble formula that’ll wash right out when the day is done.

Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. It’s non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

 STRONG HOLD - NO SHINE - WATER SOLUBLE

·Beeswax and castor oil keep hair full and moisturized

·Water-based formula washes out easily without buildup

·Subtle vanilla cola scent lends a sweet edge to a strong style

Emulsify and apply, working from root to tip. Want a hold that’s firm but flexible? Blow dry with Reuzel Clay Spray and then add Reuzel Concrete Hold Matte Pomade.