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  5. PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation
4.6
349 global reviews
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C**🩷
·
Verified purchase
US
Awesome goes on so smooth love it !🥰
Item:
MN1/Ivory Beige - light medium skin
2025-05-08
US
Wow!! I absolutely love the coverage on this and it was so easy to blend with my brush. With other brand's foundations I find that it can get so patchy but I didn't experience that with the Love Your Selfie, even after wearing it all day and night. My makeup looks flawless. I now have every single Pür complexion product in the color LN2 and they are seriously so perfect.
2026-01-31
US
I have been struggling to find a lightweight but full coverage foundation. This does it all. Cannot recommend it enough!!!
2026-01-28
US
The same shade MN3 in PUR 4 in 1 Love Yourself foundation is 2 shades lighter. After almost 2 years of using it, ots 2 shades lighter this time and slightly thicker. I'll be returning it, for the 1st time ever. Sadly restarting my search for the perfect shade and texture foundation.
2026-01-28
US
I ordered $150 with the "Try before you Buy". Could not use the foundation, it just tingled on my face that I had to wash it off. I went through their steps on returning using the automated robotic system. It told me to return to NJ. I happen to check my email and customer service told me to send it to GA. I mailed it out on Jan 13th, and tracking shows they received it the 20th. They proceeded to charge my account the $150 today the 27th. How convenient, I wonder how many people they do this to that don't notice?
2026-01-28
n**d
·
Verified purchase
US
Love this foundation, beautiful finish. ❤️❤️
Item:
Linen MN3 - Medium w/ Neutral Undertones
2026-01-26
E**s
·
Verified purchase
US
This is my all time favorite foundation. It has th best coverage and formula. Not cakey or drying.
Item:
Vanilla LN4 - Fair w/ Neutral Undertones
2025-12-21
US
I had previously used PUR but this was my first time trying this product. I was using Il Makiage foundation and it was causing me to have skin irritation and redness, so I decided to go back to PUR knowing it's clean cosmetics. Well, today is day 3 of using this foundation and I'm so in love! The absolutely perfect for my skin tone. My redness is already starting to clear up. I can definitely tell that this is a skin-loving, clean foundation. I have so much more confidence thanks to this AMAZING foundation!
2022-11-30
US
I really like the option of having trial sizes, it helps when you don't know your exact shade. I already knew I loved the formula.
2022-11-02
US
Great coverage, but after using the powder which is my everyday coverage I prefer this more when I’m going out
2022-10-07
US
This actually conceals imperfections, on you face, I got a slight lighter shade and it covers most redness and discoloration. Not so much forunder eye dark circles. But overall worth the try.
2022-09-24
US
This is hands down my favorite foundation. It covers all imperfections from dark circles, redness, even scars! My right cheek has a huge scar from a dog bite I got as a teenager and it's hard to find makeup that covers it without being a thick putty like consistency that looks caked on when done. This longwear foundation is light weight and can blends into skin flawlessly. I always keep this product on hand and use it everyday. I posted a before and after photo of my facial scar for reference.
2022-06-14
US
I in love with this foundation, I don’t even have to prepare my face before applying.
2022-04-23
US
My favorite foundation. Took years to find it but so glad I did!!!
2022-04-16
US
I love this foundation. After searching and trying numerous brands and types of foundations this one has proven to be, by far, the best for my mature skin. It never settles in fine lines, looks cakey, or feels heavy. While it is buildable, I find a thin layer is adequate to hide any flaws. It comes in so many shades, finding the right one should never be a problem!
2022-03-14
US
Loved the formula. The only negative was it oxidized slightly on my skin.
2022-02-21
US
This foundation has the best coverage, but still feels lightweight. It is my favorite!
2022-02-16
US
I don't usually spend this much on a single makeup item, but this foundation is worth it. It matches my skin perfectly which is hard for me to find and really lasts all day.
2022-02-11
US
The best foundation on the market it is beautiful long wearing just the best it's my favorite everyday wear
2022-01-29
US
I love this product, it makes me look so young. 20 year’s younger.
2022-01-15
About this product
Details
BrandPÜR Cosmetics
Environmental FeatureNon-Toxic,Paraben Free
Dangerous Goods Or Hazardous MaterialsNo
Flammable LiquidNo
CoverageMedium
Container TypeBottle
View more
Product description
2-in-1 performance with flawless results.
This long wear multitasker doubles as a concealer and foundation, offering full coverage with skincare benefits. Infused with PUR’s proprietary Energy Complex and antioxidant-rich ingredients, it blends seamlessly while helping to brighten, smooth, and energize skin.
Key Features:
- Foundation + concealer in one formula
- Encapsulated Retinol + Ceretin Complex for smoother-looking skin
- Broad-spectrum SPF 20
- Doe-foot wand + pump for customizable application
Benefits:
- Brightens skin while delivering all-day coverage
- Smooths the look of pores and uneven tone
- Multi-use design for full-face flexibility
*Based on a third-party consumer perception study. Results may vary.*
How to Use:
Use the wand as a concealer or pump out for full-face foundation. Blend with fingers, brush, or sponge.
From The Complexion Authority, this complexion staple simplifies your routine while delivering flawless results.
Size: 1oz / 30mL
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PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer – Clean, Full-Coverage 2-in-1 for All-Day Wear Makeup Skin Smooth Cosmetic Blend foundation

4.6
(349)
66 sold
Shade:Please select
Porcelain LG1 - Very Fair w/ Golden UndertonesPorcelain LG1 - Very Fair w/ Golden Undertones
Porcelain LN1 - Very Fair w/ Neutral UndertonesPorcelain LN1 - Very Fair w/ Neutral Undertones
Light Porcelain LG2 - Very Fair w/Golden UndertoneLight Porcelain LG2 - Very Fair w/Golden Undertone
Fair Ivory LN2 - Very Fair w/ Neutral UndertonesFair Ivory LN2 - Very Fair w/ Neutral Undertones
Fair Ivory LP2 - Very Fair w/ Pink UndertonesFair Ivory LP2 - Very Fair w/ Pink Undertones
Bone LG3 - Very Fair w/ Golden UndertonesBone LG3 - Very Fair w/ Golden Undertones
Vanilla LN4 - Fair w/ Neutral UndertonesVanilla LN4 - Fair w/ Neutral Undertones
Porcelain LP4 - Fair w/ Pink UndertonesPorcelain LP4 - Fair w/ Pink Undertones
Vanilla LG6 - Light w/ Golden UndertonesVanilla LG6 - Light w/ Golden Undertones
Light LN6 - Light w/ Neutral UndertonesLight LN6 - Light w/ Neutral Undertones
Ivory MN1 - Medium w/ Neutral UndertonesIvory MN1 - Medium w/ Neutral Undertones
Ivory Beige MP1 - Light Medium w/ Pink UndertonesIvory Beige MP1 - Light Medium w/ Pink Undertones
Bisque MG2 - Light Medium w/ Golden UndertonesBisque MG2 - Light Medium w/ Golden Undertones
Linen MN3 - Medium w/ Neutral UndertonesLinen MN3 - Medium w/ Neutral Undertones
Blush Medium MP3 - Light Medium w/ Pink UndertonesBlush Medium MP3 - Light Medium w/ Pink Undertones
Beige MG5 - Light Medium w/ Golden UndertonesBeige MG5 - Light Medium w/ Golden Undertones
Golden Medium MN5 - Medium w/ Neutral UndertonesGolden Medium MN5 - Medium w/ Neutral Undertones
Beige MG7 - Light Medium w/ Golden UndertonesBeige MG7 - Light Medium w/ Golden Undertones
Latte TG1 - Light Tan w/ Golden UndertonesLatte TG1 - Light Tan w/ Golden Undertones
Latte TN1 - Light Tan w/ Neutral UndertonesLatte TN1 - Light Tan w/ Neutral Undertones
Warm Nude TP2 - Light Tan w/ Pink UndertonesWarm Nude TP2 - Light Tan w/ Pink Undertones
Light Tan TG3 - Tan w/ Golden UndertonesLight Tan TG3 - Tan w/ Golden Undertones
Sand TN3 - Tan w/ Neutral UndertonesSand TN3 - Tan w/ Neutral Undertones
Oak TP3 - Tan w/ Pink UndertonesOak TP3 - Tan w/ Pink Undertones
Sand TN4 - Tan w/ Neutral UndertonesSand TN4 - Tan w/ Neutral Undertones
Medium Tan TP4 - Tan w/ Pink UndertonesMedium Tan TP4 - Tan w/ Pink Undertones
Warm Beige TG5 - Tan w/ Golden UndertonesWarm Beige TG5 - Tan w/ Golden Undertones
Tan TN5 - Tan w/ Neutral UndertonesTan TN5 - Tan w/ Neutral Undertones
Warm Beige TP5 - Tan w/ Pink UndertonesWarm Beige TP5 - Tan w/ Pink Undertones
Honey TG6 - Tan w/ Golden UndertonesHoney TG6 - Tan w/ Golden Undertones
Sand TG7 - Tan w/ Golden UndertonesSand TG7 - Tan w/ Golden Undertones
Tan Sand TN7 - Tan w/ Neutral UndertonesTan Sand TN7 - Tan w/ Neutral Undertones
Medium Dark DG1 - Brown w/ Golden UndertonesMedium Dark DG1 - Brown w/ Golden Undertones
Medium Dark DP1 - Brown w/ Pink UndertonesMedium Dark DP1 - Brown w/ Pink Undertones
Walnut DG2 - Light Brown w/ Golden UndertonesWalnut DG2 - Light Brown w/ Golden Undertones
Nutmeg DN2 - Light Brown w/ Neutral UndertonesNutmeg DN2 - Light Brown w/ Neutral Undertones
Golden Dark DG3 - Brown w/ Golden UndertonesGolden Dark DG3 - Brown w/ Golden Undertones
Caramel DN3 - Brown w/ Neutral UndertonesCaramel DN3 - Brown w/ Neutral Undertones
Caramel DP3 - Brown w/ Pink UndertonesCaramel DP3 - Brown w/ Pink Undertones
Cinnamon DG4 - Brown w/ Golden UndertonesCinnamon DG4 - Brown w/ Golden Undertones
Cinnamon DN4 - Brown w/ Neutral UndertonesCinnamon DN4 - Brown w/ Neutral Undertones
Cinnamon DP4 - Brown w/ Pink UndertonesCinnamon DP4 - Brown w/ Pink Undertones
Hazelnut DG5 - Dark Brown w/ Golden UndertonesHazelnut DG5 - Dark Brown w/ Golden Undertones
Cinnamon DN5 - Dark Brown w/ Neutral UndertonesCinnamon DN5 - Dark Brown w/ Neutral Undertones
Hazelnut DP5 - Dark Brown w/ Pink UndertonesHazelnut DP5 - Dark Brown w/ Pink Undertones
Dark Almond DG6 - Dark Brown w/ Golden UndertonesDark Almond DG6 - Dark Brown w/ Golden Undertones
Deep DP6 - Dark Brown w/ Pink UndertonesDeep DP6 - Dark Brown w/ Pink Undertones
Cocoa DG7 - Dark Brown w/ Golden UndertonesCocoa DG7 - Dark Brown w/ Golden Undertones
Cocoa DN7- Dark Brown w/ Neutral UndertonesCocoa DN7- Dark Brown w/ Neutral Undertones
Mocha DPG1 - Dark Brown w/ Golden UndertonesMocha DPG1 - Dark Brown w/ Golden Undertones
Deeper DPP1 - Dark Brown w/ Pink UndertonesDeeper DPP1 - Dark Brown w/ Pink Undertones
Chestnut DPG2 - Dark Brown w/ Golden UndertonesChestnut DPG2 - Dark Brown w/ Golden Undertones
Chestnut DPN2 - Dark Brown w/ Neutral UndertonesChestnut DPN2 - Dark Brown w/ Neutral Undertones
Chestnut DPP2 - Dark Brown w/ Pink UndertonesChestnut DPP2 - Dark Brown w/ Pink Undertones
Mahogany DPP3 - Rich Brown w/ Pink UndertonesMahogany DPP3 - Rich Brown w/ Pink Undertones
Coffee DPN4 - Dark Brown w/ Pink UndertonesCoffee DPN4 - Dark Brown w/ Pink Undertones
Truffle DPP4 - Rich Brown w/ Pink UndertonesTruffle DPP4 - Rich Brown w/ Pink Undertones
Truffle DPG5 - Rich Brown w/ Golden UndertonesTruffle DPG5 - Rich Brown w/ Golden Undertones
Truffle DPN5 - Rich Brown w/ Neutral UndertonesTruffle DPN5 - Rich Brown w/ Neutral Undertones
Truffle DPP5 - Rich Brown w/ Pink UndertonesTruffle DPP5 - Rich Brown w/ Pink Undertones
Espresso DPN6 - Rich Brown w/ Neutral UndertonesEspresso DPN6 - Rich Brown w/ Neutral Undertones
Espresso DPP6 - Rich Brown w/ Pink UndertonesEspresso DPP6 - Rich Brown w/ Pink Undertones
Deep Espresso DPG7 - Rich Brown w/Golden UndertoneDeep Espresso DPG7 - Rich Brown w/Golden Undertone
Deep Espresso DPN7 - Rich Brown wNeutral UndertoneDeep Espresso DPN7 - Rich Brown wNeutral Undertone
Quantity:
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About this shop
PUR
PUR
4.6
4438 Sold
19.5K+ Followers
72%24h response rate
48%Ships within 2 days
91%Positive feedback
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Creator earns commission
sharing 2 incredible complexion products from @PUR Cosmetics 👄 #purcosmetics #productreview   tell me what you think of the final makeup look in the comments! 👇🏼
Adaleta Avdić
1.2K
Creator earns commission
I like it ;))  #fyp #trending #trendingsounds #foryou #makeup
boredgirlma
265
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tiffanypaigereviews
220
It happens 🤭🤭🤭 #goldenglobes #zendaya #zendayaring
PUR
119
makeup meets skincare. ✨  #purcosmetics #purbeauty #loveyourselfie #foundation #moisturizer #cleanbeauty
PUR
99
Makeup that acts like skincare. 🫧✨ 4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades. #purbeauty #purcosmetics #cleanbeauty #foundation
PUR
89
Creator earns commission
@PUR Cosmetics  4-in-1 Love Yourself Selfie Longwear Foundation & Concealer! Shade: LG7 #purcosmetics #purcosmetics4in1 #foundations #concealer #concealerhack #concealertutorial #concealertips #makeup #makeuptiktoks #makeuptiktok #makeuptoks #makeuptok #makeupreviews #makeupreview #dewyfoundation #veganmakeup #crueltyfree #crueltyfreemakeup #crueltyfreebeauty #veganbeauty #beauty #beautyhacks #beautytiktok #beautytoks #beautytok #beautyreviews #beautyreview #fyp #fypシ #foryoupage #fypシ゚viral
StacyBazilchuck
85
they don’t sell like me
PUR
82
Creator earns commission
Selfie foundation our 4 in 1 #pur #makeup #makeupbuys #selfiefoundation
Spillnthetee
72
Creator earns commission
OBSESSED!!! 🤩  . #kyliepitts #foundationreview #fullcoveragefoundation #over40makeup #foundationtest
April Duplantis
70
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You ever heard of a mineral Powder with SPF???  #PUR #purcosmetics #tiktokshop #concealerfoundation #concealer #foundation #mineralpowder
alexa_de
70
Creator earns commission
Such an easy lightweight foundation to slap on quick 🫶🏻 #pur #loveyourselfie #purcosmetics #foundation #makeuphacks
a n g 🤎
65
Replying to @Momtrepreneur__ Clean Beauty for Everyone. This 4-in-1 powerhouse functions as a foundation, concealer, skincare, and longwear—available in over 80 shades and 3 undertones 🩷 @zainab_o wears Cloud Cream for a dewy, hydrated base + Love Your Selfie in DPP4, a rich brown with pink undertones.⁠
PUR
64
Creator earns commission
Skin like finish everytime!! I wear the shade DN5 @PUR Cosmetics . . . #foundation #fyp #pur #tiktokmademebuyit #makeup #concealer
tweetybird
61
please 😭💔
PUR
57
Creator earns commission
tiffanypaigereviews
53
guys its so bad
PUR
53
Make 2025 your best skin year yet. Meet your essentials for clear, radiant skin: + Forever Clean Gentle Cleanser + Joystick Exfoliating Deep Pore Clay Cleansing Stick  + Tropical C Brightening Vitamin C & Peptide Moisturizer  Nurture your skin with clean, effective ingredients.
PUR
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be our valentine? 💌🤭
PUR
51