so comfy to wear!! these last really nicely all day
Item:
Mauvie Industry (Deep Lavender Mauve)
2024-08-14

F**A L**
·
Verified purchase
US
Unique, highly pigmented formula that builds beautifully from a sheer tint to a fully opaque glossy finish. Obsessed.
Item:
Mauvie Industry (Deep Lavender Mauve)
2024-08-02
This product is a staple for me!! I love the pigment!!
Item:
Mauvie Industry (Deep Lavender Mauve)
2024-07-09

J**s G**
·
Verified purchase
US
The name is perfect. I feel like my lips are getting snuggled by a beautiful sheer color. Perfect for summer.
Item:
Kitten Pounce (Mid-Toned Pink)
2024-07-08

C**y M**n
·
Verified purchase
US
Kinda just an average lip oil. I don’t think the color lasted long
Item:
Kitten Pounce (Mid-Toned Pink)
2025-09-24

D**a F**, R**
·
Verified purchase
US
Half Magic products are so good! I like that this can be sheered out or a little thicker with beautiful color payoff.
Item:
Mauvie Industry (Deep Lavender Mauve)
2025-06-18
So I bought this thinking it would be a good lip color balm. It came off in flakes
2025-03-09
Very very pigmented, although I wish the tubes were a bit bigger. I guess the fact that it is so pigmented and you would only need a little bit of product is what justifies only having a little. Good quality.
Item:
Say Purr (Nude Pink Taupe)
2025-02-20
It is VERY pigmented as advertised and wears more like a lipstick than any kind of tinted gloss or lip oil you're used to. The whole application experience, from component, to texture, to colour and wear remind me of a more lightweight version of ""melted"" lipstick formulas from around 2016-2018. The formula is really comfortable on the lips and I sometimes forget I'm wearing it. However, because the formula feels thinner I don't feel like it is particularly hydrating. The colours are beautiful and last a relatively long time on the lips before having to re-apply, but I wouldn't say this lip would be easy to wear with a no makeup look because of how pigmented the colour is. Overall, I really like it and will definitely keep using it, but it wasn't what I was expecting it to be when I bought it!
2024-07-31
Love this color. These neutrals are just so flattering you can’t go wrong. These are so much more than a lip oil. It’s the comfort of a soothing balm but the staying power of a full lipstick.
Item:
Mauvie Industry (Deep Lavender Mauve)
2024-07-23
Perfect neutral. My lips but better. Feels very comfortable and nourishing on my lips and lasts. Great lip oil. Looks polished when I pair it with a lip liner
Item:
Say Purr (Nude Pink Taupe)
2024-07-23
This lip balm has like a brown tint, if that is what you are looking for then get this one, it has high pigment so you don’t need to apply too much. I would recommend the product
2024-06-24
Not a heavily pigmented gloss, color doesn’t last that long but the texture is smooth, moisturizing and longer lasting than the sticky ones. Great over lipstick too!
2024-06-16
The scent is not too strong and the packaging is kinda tacky but the product itself is decent as well as the price. I would not purchase again because I do not really like the texture
2024-06-14
The product is amazing and works so well. I am not the biggest fan of how dark the color is on my lips but I do like the formula of the product itself. The packaging is simple and sleek and it had no scent to it.
2024-06-12
I reviewed this for free in exchange for my honest review. The pigment in the shade I got was very high and the formula is smooth and satin, it didn’t feel tack at all. It does last a while so no need for reapplying a lot. The packaging was a miss, the cushion applicator soaks a lot of the product and gets messy when closing the cap.
2024-06-04
Love the color of this balm!!! It’s so gorgeous and fits with my tan skin tone very well - it looks natural and not super dark nor super bright. The packaging is very small but it’s good for on the go. I like to keep it in my backpack or when I go out since it doesn’t take much room like other products do. It’s somewhat sticky and it’s last for hours if you don’t transfer the lip balm
2024-05-25
I think this is a really pretty lip oil balm and has a good consistency. It’s super pigmented but you can put less so it looks more subtle. I’m not the biggest fan of the packaging but it’s still a great product overall.
2024-05-24
I love the shade of the balm. It wasn’t sticky and had a good color payout. I love the shine it had. I wore for 4 hours and my lips felt soft and hydrated. 
2024-05-24
This checks all the boxes for me: moisture, color, and texture. It stays on for a long time and I'm obsessed with the fuzzy applicator. I kinda wish it didn't last as long so I could reapply more, ha. I got Say Purr as an everyday color and will be getting a few more darker colors for going out.
2024-05-23