Online beauty personality Ashley West knows a good lip combo—and she’s excited to partner with Lip Lab on a collaboration near and dear to her heart. Together, we created this rich, creamy, pigmented lipstick in a versatile shade with a touch of Southern West Sunshine in every swipe.

 

Ashley’s love of beauty started at a young age, with both her mom and Nana sharing their makeup with her. For the past few years, Ashley has created content that empowers all women to be the best version of themselves through beauty. Follow @southernwestsunshine on TikTok and Instagram for hair, beauty and lifestyle inspiration.

 

HOW TO

Swipe on for a smooth look. Add layers for even more color saturation. For softer lips, exfoliate first with Agave Weekly Lip Scrub and keep your color in check with our Line & Define Lip Primer and Sketch & Shade Lip Liner. For external use only. Use as directed.