Delivering 80% less breakage* in a single, quickie, on-the-spot treatment, In A Flash protects strands from the harm of chemical treatments, thermal styling, and more, while shielding hair from future damage.
Used in place of the traditional conditioning step and deep treatments, this unique liquid-to-crème formula leaves hair silky, smooth, and 20X more resistant to breakage, thanks to Advanced Bond-Building Technology and Liquid Keratin.
Lightweight and safe for color-treated hair, In A Flash is also silicone-free and PETA-approved, global animal test-free.
(* Against combing breakage on damaged hair vs. untreated)
FAQ's
Q: How is Defy Damage In A Flash 7-Second Bond Builder unique?
A: Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.
Q: How often should I use In a Flash?
A: Whenever your hair needs an extra boost of resilience and shine.
Q: Is this animal test-free?
A: In a Flash is PETA-approved, animal test-free, like all Joico products.
Q: Should In a Flash be applied on the scalp?
A: It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.
Q: Should I skip using conditioner on the day I use In a Flash?
A: Yes, you can skip conditioner the day you use this treatment.
Product dimensions:
Height 171 mm
Width 49 mm
Depth 49 mm