What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
·Buildable formula delivers extreme curl and mega volume that lasts
·Curved bristled brush grabs each lash to volumize, lift and set your curl
·Smudge-, flake- and clump-resistant formula
Claims
·102% improvement in curl*
·88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test