What Is TikTok Shop and How Do I Access It?

TikTok Shop is an integrated e-commerce platform within the TikTok app , allowing users to discover and purchase products directly from videos, live streams, and creator profiles. How to Access : In-App : Open TikTok and tap the "Shop" tab or the shopping bag icon. Through Videos : Click on product links showcased in videos. Profile Storefronts : Visit a seller's profile and tap on their "Shopping" tab.

How Do I Get TikTok Shop Promo Codes and Free Shipping?

To obtain TikTok Shop promo codes and free shipping codes : Follow Official Accounts : Keep an eye on TikTok Shop's official promotions. Engage with Creators: Influencers may share exclusive promo codes during live streams. First Order Discounts: New users often receive a promo code for the first order . Seasonal Sales: Look out for discounts during holidays.

Is TikTok Shop Safe and Legitimate to Buy From?

Yes, TikTok Shop is safe and legitimate . It provides secure payment options and verifies sellers to protect buyers. Tips for Safety: Purchase from verified sellers with positive reviews. Read product descriptions carefully. Use secure payment methods within the app.

How Do I Sell on TikTok Shop?

To start selling on TikTok Shop: Register as a Seller: Visit the TikTok Shop Seller Center . Sign up using your TikTok account or email. Provide Business Information: Submit necessary documents for verification. List Your Products: Add product details and images. Promote Your Products: Use videos, live streams, and the TikTok Shop Affiliate Program .

Can I Sell Digital Products on TikTok Shop?

Currently, TikTok Shop primarily supports physical products . To sell digital products: Check Policies: Review the latest guidelines in the Seller Center . Compliance: Ensure digital products meet TikTok's standards.

How Do I Add a TikTok Shop Link to My Video?

To add a shop link to your TikTok video: Create Your Video: Record and edit as usual. Add Link Before Posting: Tap on "Add Link" . Select "Product" . Choose the item from your TikTok Shop listings. Post Your Video: The product link will appear on your video.

How Do I Connect Shopify to TikTok Shop?

To connect your Shopify store: Install TikTok App on Shopify: Go to Shopify App Store. Install the TikTok channel app. Link Accounts: Follow prompts to connect TikTok and Shopify. Sync Products: Select products to feature on TikTok Shop. Set Up Tracking: Install TikTok Pixel for analytics.

How Long Does TikTok Shop Take to Deliver and Can I Track My Order ?

Delivery times vary depending on the seller and shipping method. Estimated Delivery: Provided at checkout or in order details. Order Tracking: Go to "Orders" in TikTok Shop. Select your order to view tracking information.

Why Is TikTok Shop So Affordable?

TikTok Shop often offers lower prices due to: Direct Sales Model: Sellers can reduce costs by selling directly to consumers. Promotions and Discounts: Frequent sales events and promo codes. High Competition: Sellers compete on price to attract buyers.

What Is the TikTok Shop Return Policy and How Do I Cancel an Order?

Return Policy: Varies by seller, but generally allows returns within 14-30 days. Items must be unused and in original packaging. How to Return: Go to "Orders" . Select the item and initiate a return. Canceling an Order: If the order hasn't shipped, you can cancel it from the order details page.

4.6

185 global reviews

149

Photos from reviews

💞c•l•a•i•r•e💞

✨ blessed.sasha

lizz.6t

麗良

M**n

Crystal Ortiz

B**a

fabiolasainz1

d**a

Kim Perez

꧁ 𝒜𝓁ℯ𝓈𝓈𝒶꧂

Displaying 185 of 185 reviews

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A**2

Verified purchase

This will stay in all day or night. You need this.

Item:

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2023-10-10

.**.

Verified purchase

It has a nice shade to.

Item:

Default

2024-07-31

** b**a

Verified purchase

The precise application is what I love about this product it will give you that perfect wing liner as long as your applying it correctly. 10/10 for me !

Item:

Original Black

2025-12-10

** 𝒜**꧂

Verified purchase

10/10 durabilidad excelente lo volvería sin duda a comprar

Item:

Original Black

2025-11-18

Z**🪼

Verified purchase

Amazing product I bought 6 products in total for 40 dollars I thought that was a steal

Item:

Default

2025-02-23

l**t

Verified purchase

Once fully set it’s so hard to rub off, and it doesn’t smudge if it gets wet, only if you rub it.

Item:

Default

2024-11-08

K** P**z

Verified purchase

LOVE LOVE LOVE!!!! Stays on pretty much permanently and easy to take off when needed 😍😍 also love the sharpness of it

Item:

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2024-05-27

B**a

Verified purchase

Very nice and precise works really well and stays on all day.

Item:

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2024-05-07

M**n

Verified purchase

A bit hard to apply in layers but it definitely is waterproof.

Item:

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2024-05-04

C**l O**z

Verified purchase

I love this eyeliner. Easy to apply and stays on all day.

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2024-04-19

💞**💞

Verified purchase

the eyeliner is amazing! super hard to smudge, super black, goes well with lashes or without, i fully recommend this!!!

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2024-04-11

麗**

Verified purchase

I can’t really tell the difference in what’s a good make up product and what’s not to be honest unless it’s just that bad. I lowkey think this is good though, it’s rlly pigmented and I had to scrub the crap out of my hand to get it off😭. Hurt a lil bit doing so 💀. Id definitely buy it again so!!

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2024-04-03

f**1

Verified purchase

Me gustó porque ami me gusta que quede muy muy negro pero se me hace muy chiquita la pinta…nada que no se pueda manejar😍

Item:

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2023-12-23

d**a

Verified purchase

really is water proof and lasts me alll day

Item:

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2024-04-05

m**8

Verified purchase

My new favorite eyeliner highly recommend.

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2024-04-04

B**ä 📣**💕

Verified purchase

I absolutely love it 😍

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2024-05-26

⋆**︎

Verified purchase

Worth every cent and is easy to use and clean off. The pigment is nice and has a shiny finish.

Item:

Original Black

2026-01-26

C**n

Verified purchase

I’m picky about eyeliner and this one surprised me. The brown is soft, not harsh, and it stays put without being a pain to remove. Easy to use and doesn’t smudge on me during the day.

Item:

Chestnut Brown

2026-01-15

About this product

Details

Dangerous Goods Or Hazardous Materials	Not Sure
Skin Type	All Skin Types
Manufacturer	e.l.f. Cosmetics
Ingredients	NET 0.02 FL OZ ( 0.7 ml) Water (Aqua), Styrene/Acrylates Copolymer, Butylene Glycol, Laureth-20, Acrylates Copolymer, Acrylates/Ethylhexyl Acrylate Copolymer, Phenoxyethanol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Propylene Glycol, Disodium EDTA, Sodium DehydroacetateMAY CONTAIN: DC Black 2 (CI 77266)(NANO)
Net Weight	10g
Region Of Origin	China

Product description

What is it: A waterproof liquid eyeliner pen with a precision felt tip for creating thick or thin lines with intense color.

Why we love:

·Quick-dry, long-lasting formula

·High pigment eyeliner, smudge-proof color with a matte finish

·Precision felt tip pen

Key Ingredients:

·Vitamin E - Nourishes and softens

Keep yourself in line—this waterproof liquid eyeliner makes it easier than ever to instantly enhance and define your eyes. The pen’s fine felt tip delivers intense, deep black pigment that won’t budge—from thin, tight lines to thick, dramatic cat eyes, you have control. The vitamin-infused formula nourishes your lash line and stays put all day for a long-lasting look.

The Cos-Crime Epidemic: In 2023, reports of cos-crime aka "e.l.f.-pinching" hit an all-time high—with the majority of these crimes occurring within the home. Find out more about this epidemic—and how you can keep it from happening to you—by watching the story of one family’s brush with e.l.f.-pinching right here.

“Okay, okay! I admit it! I stole her eyeliner pen and eye shadow but—wow, this stuff really isWaterproof.” - Charlotte

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

$6.50 shipping on this order

H20 Proof Waterproof Eyeliner Pen

Sold by e.l.f. Cosmetics

4.6

(185)

2.3K sold

Color:Please select

Original Black

Chestnut Brown

Quantity:

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Shipping & returns

Shipping & delivery

Many items qualify for free shipping or become eligible once the order threshold is met.

Returns made easy

Most items are eligible for free returns within 30 days of delivery for a refund. Some items, including ingestibles, hygiene products, and pre-owned goods, are non-returnable. Final sale items cannot be returned or replaced.

TikTok Shop protections

Easy returns and refunds

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92%Positive feedback

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