cleanse, condition, mask + more with this nourishing set of must-have minis.

what it is

nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulkfood nourishing mask + the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1–2c

why it's special

we've packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they're sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you're new here! • normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair. • normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.* •soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.** • the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types. *clinically proven, after one use. **after one use.

key ingredients

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, + e. • shea butter: rich in fatty acids + antioxidants known to soften and hydrate. • sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. "

full ingredients

normcore signature shampoo: Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene normcore signature conditioner: Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique soulfood nourishing mask: Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Propylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Chlorphenesin, Tocopheryl Acetate, Ethylhexylglycerin, BHT, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique the wizard silicone-free detangling primer: isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

how to use

• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse. • apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing. • smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes. • rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish. • after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.

good to know / FAQ

is this color safe? yes, our signature collection is suitable for color-treated hair. is this safe for keratin, Brazilian, or other chemically treated hair? yes, our signature collection is suitable for chemically treated hair. why does soulfood nourishing mask vary in color and texture? our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal and doesn't change the product efficacy! what is the amika signature scent? an intoxicating blend of warm vanilla, spicy sweet clover, + fresh citrus.