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So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
So Soft Blush
4.8
139 global reviews
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Displaying 139 of 139 reviews
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H**Y
·
Verified purchase
US
The formulation stick stuck to the cap upon opening. Beautiful color, poor quality.
Item:
Demure
2025-12-04
H**Y
·
Verified purchase
US
The formulation stick was stuck to the cap upon opening. Beautiful color, poor quality.
Item:
Venetian Rose™
2025-12-04
s**a
·
Verified purchase
US
LOVE these blushes! Beautiful colors, highly pigmented, that glide on smoothly. You need so little product, that these little sticks will last a long time! Michelle puts so much thought into every single aspect of each product, and it shows! Shown: Lychee, Strawberry, and Venetian Rose.
Item:
Lychee
2025-07-16
K**t
·
Verified purchase
US
The blush glides on so smoothly and blends in effortlessly. I got the shade in demure and it’s the perfect shade for everyday. I did more shades as the formula is amazing. Highly recommend!
Item:
Demure
2025-07-08
✨**✨
·
Verified purchase
US
Love the color! it looks very natural on the skin..it’s very easy to blend.
Item:
Venetian Rose™
2025-04-25
✨**✨
·
Verified purchase
US
I love it! It’s so natural on the skin!!! This is a must!!!
Item:
Demure
2025-04-24
✨**✨
·
Verified purchase
US
love how it looks so natural on the skin! Get it guys!!!
Item:
Pearl Tea
2025-04-24
h**e
·
Verified purchase
US
Sheers out very nicely. I don’t feel like you could ever put on too much blush. The bronzer and blush work v well together
Item:
Strawberry
2024-11-04
e**e
·
Verified purchase
US
Beautiful blush color! Great for contouring and super blendable :)
Item:
Demure
2024-08-09
R**w **
·
Verified purchase
US
I loved it. I highly recommended 🥰🥰
Item:
Venetian Rose™
2025-02-22
Q**e
·
Verified purchase
US
The color is super pretty! Very easy to blend
Item:
Baby
2024-08-27
A**n
·
Verified purchase
US
Beautiful color and glides on so well
Item:
Demure
2025-02-20
b**y
·
Verified purchase
US
Soft, buildable, comfortable on cheeks
Item:
Lychee
2024-09-15
b**y
·
Verified purchase
US
Buildable and doesn’t feel heavy.
Item:
Baby
2024-09-15
b**y
·
Verified purchase
US
Buildable and doesn’t feel heavy.
Item:
Chiffon
2024-09-15
t**2
·
Verified purchase
US
i love this blush the color is so cute
Item:
Demure
2024-08-14
u**2
·
Verified purchase
US
Beautiful color and formula 😍 just what I was looking for in a cream blush!
Item:
Pearl Tea
2026-02-12
j**j
·
Verified purchase
US
Its a nice color and good product. Like that i can control how much i use and not drying.
Item:
Pearl Tea
2026-01-01
d**d
·
Verified purchase
US
Color: Chiffon is the perfect soft neutral pink Coverage: Pigmented. Might be ashy on dark skin. Need a light hand on pale skin. Product benefit: Long-lasting, blends OK & is not patchy. Not too oily, balmy, or creamy, & it dries down matte. Skin type: Oily combo Performance: Lasts about 6 hours on me, longer when set with blush and/or setting spray
Item:
Chiffon
2025-11-12
a**s
·
Verified purchase
US
Super pretty color and perfect for a Korean makeup look
Item:
Baby
2025-08-29
About this product
Details
IngredientsPolymethyl Methacrylate,Triethylhexanoin,Dimethicone,Mica,Hydrogenated Poly(C6-14 Olefin),Cetyl Ethylhexanoate,Polyethylene,Sorbitan Sesquiisostearate,Microcrystalline Wax,Euphorbia Cerifera (Candelilla) Wax,Squalane,C10-30 Cholesterol/Lanosterol Esters,Stearalkonium Hectorite,Tocopheryl Acetate,Caprylyl Glycol,Methicone,Glyceryl Caprylate,Hexylene Glycol,Phenoxyethanol,Titanium Dioxide,Iron Oxides,Red 7,Red 6
Region Of OriginUS
Dangerous Goods Or Hazardous MaterialsNo
Flammable LiquidNo
ManufacturerEM Cosmetics
Product description
Unique air-whipped texture has unparalleled blendability due to the perfectly balanced blend of powders and emollients.
Formula never feels greasy, never feels dry, and always looks natural.
Squalane and Vitamin E help condition and protect the skin’s barrier, for healthy, youthful radiance.
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Videos for this product
🫒🫒: If you feel like you don't fit exactly in the cool or warm tone category, you could actually be olive! Here are @DAS 다스's tried-and-true blush and lip combos that won't look ashy or green on olive skin! Which one's your fav?✨ #oliveskin #oliveskintone #colorseasons #coloranalysistok #tiktokshop
EM Cosmetics by Michelle Phan
3.8K
Blush contouring 101 with founder @michellephan 🎀✨ using So Soft in the shade Demure
EM Cosmetics by Michelle Phan
1.9K
Creator earns commission
My take on blush contouring using Demure💗 #blushhack #blushcontour #blush #tiktokshop
michellephan
1.1K
Creator earns commission
Ver demure, very mindful because I’m wearing so soft in demure🎀🩰💕
michellephan
706
Replying to @lana.alysa  Chiffon and Baby So Soft comprison🎀💕✨ Which color is your pick?  #blush #creamblush
EM Cosmetics by Michelle Phan
290
Very _______ ✨💕🎀 Everyone please help us tag @Jools Lebron to show her some love  ♡  #demure #verydemure
EM Cosmetics by Michelle Phan
201
Looking for YOUR summer blush?  🎀💕🍓 Try our airy, soft & blendable So Soft Blush at 15% off on #tiktokshop!  *Sale Ends 7/17!  #DealsForYouDays #dealsforyoudays #tiktokshop #tiktok #tiktokshopping #blush #creamblush #blushhack
EM Cosmetics by Michelle Phan
193
This is EMployee approved products I bring to work today⭐️😉💕+ OFFICE ASMR👂 #fyp #makeup #whatsinmybag
EM Cosmetics by Michelle Phan
188
Creator earns commission
⚡️ #SoSoftSoFast Challenge at the EM office ⚡️ We’re not bluffing when we said this blush is fail-proof - So Soft’s formula is just so airy & creamy that it literally takes you <8s seconds to blend, no skills required 😌 Test this filter out yourself! Remember to tag us for a chance to win our special PR box 🎁✨ LAST DAY to get $5 off your purchase with SO SOFT with code “SOSOFT” 💕 #emcosmetics #sosoftsofast #sosoftblush #summerblush #springblush #softgirl #softglammakeuplook #blushplacement #blushhack #blushtrend #blushstick
EM Cosmetics by Michelle Phan
151
Didnt think you can underpaint with a cream blush? Think again ! Our cream blush doesnt emphasize skin texture and makes your skin look so soft and diffused almost like powder so that you can easily add your base makeup above it 🩷🎀 #underpainting
EM Cosmetics by Michelle Phan
92
Small but mighty 💪 This brush checks off ALL the boxes: ✅ Addictively soft bristles 🪽✅ Polished ebony wand 🪵 ✅ Works with cream, liquid & powder formulas 💕 @Olesya Romano is using: ✨ Komorebi Face + Cheek Brush ✨ Daydream Cushion SPF in Gentle Light ✨ So Soft Bronzer in Terra ✨ Color Drops in Pink Nectar ✨ Heaven’s Glow in Magic Hour ✨ Portrait Mode Setting Powder #dealsforyoudays #tiktokshop #makeupbrush
EM Cosmetics by Michelle Phan
90
So Soft in Chiffon gives the ultimate “soft girl” vibes 🎀 The blend? Seamless. Glides on like butter and melts into your skin🧈🥞 #sosoft #blush #creamblush #softgirl #pink #fyp #fypシ
EM Cosmetics by Michelle Phan
82
Yall are not even trying… Lychee + Venetian Rose 💖
EM Cosmetics by Michelle Phan
78
NOW 20% OFF, just one more blush for this summer❤️☀️🌊 last day of our biggest summer sale! Get everything 20% off now🛍️🪄 (*excluding Heaven & Earth Collection and sets)  #sale #blush #july4th
EM Cosmetics by Michelle Phan
76
the POUFETTE bag for everything👛🎀✨ Enjoy this gift on us! Get a FREE La Ppufette Bag ($29 value) with all orders over $30+✨ Holds your full makeup routine + more! Perfect for gifting your loved ones (and yourself!)🎁 #gift #holiday
EM Cosmetics by Michelle Phan
74
Remember to make a wish on 11.11🍀✨ Holiday sets are available now!🎁 Each set comes with our limited edition Lucky Charm + Raspberry Jam mesh pouch! Carry your luck with you anytime, anywhere⭐️💕 #tiktokshop #tiktokshopblackfriday
EM Cosmetics by Michelle Phan
73
GRWM for work: beauty company edition💄✨💕 #grwm #getreadywithme #beauty
EM Cosmetics by Michelle Phan
67
Creator earns commission
Perfect blush shades for everyday wear ✨ Which shade is your favorite? 💖 . . . #emcosmetics #summerblush #blushstick  #cooltonedmakeup #blushshades #blushhack #blushtrend #blushhacks #PinkWeek #FavoritePinkProduct #pinkmakeuplook #softgirl #softglammakeuplook
EM Cosmetics by Michelle Phan
66
Creator earns commission
not so boring beige blush roundup👆 #beigeblush #fairskinmakeup #paleskin #boringblush #toastymakeup
Alyssa Lorraine 💋
62
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