Infused with ultra violet pigment, known to tone.

How to Use it

Set the tone for beautifully blonde hair, lather up.

·Wet hair, lather up

·Massage into hair and scalp

·Rinse well

·Follow with Tone it Down Blonde Conditioner

Frequently Asked Questions

How often should you use purple shampoo?

Feel free to use Tone it Down Blonde Shampoo whenever you notice your hair is lacking luster and needs a refresher. We recommend once to twice a week, or whenever your hair looks dull and yellow tones start to appear, to achieve optimal results.

Can purple shampoo be used every day?

No, we do not recommend using our Tone it Down Blonde Shampoo every day. Daily use may remove too much yellow, resulting in hair that appears darker, and can also lead to brittleness from over-manipulation. For the best balance of moisture and brightness, we suggest using it once or twice a week.

How long to leave purple shampoo in for?

Apply shampoo to your hair and massage into hair and scalp for 1 to 3 minutes to neutralize yellow tones and refresh cool tones, then rinse thoroughly.

Can you use purple shampoo on brown or gray hair?

Yes, purple shampoo is known to also aid in neutralizing brassy tones in gray hair, for a more cool-toned appearance. Purple shampoo can be used on brown hair that has blonde highlights or balayage to maintain brightness.

Time to kick some serious brass!

This gentle, cleansing formula delivers salon-fresh results to blonde hair. Brassy tones are removed for perfectly bright, cool-toned hair that’s shiny and soft. Set the tone for beautifully blonde hair. Clinically proven to neutralize brass* 

Key Ingredients:

·Ultra Violet Pigment: Known to tone

Key Benefits:

·Toning

·Brightens

·Softens

How to Use It:

·Wet hair, lather up 

·Massage into hair and scalp 

·Rinse well 

·Follow with Tone it Down Blonde Conditioner 

*Clinically tested as a system with Tone it Down Blonde Conditioner.