A shower staple for blondes! My favorite toning shampoo.

2025-05-12

My favorite blonde shampoo! Helps with the brass color and smells amazing!

2025-05-06

I have fine blonde hair that is colored and over the years I have tried several purple shampoos. But I finally found one that has the best purple coverage ever and it doesn’t weigh down my hair. I love it !!!

2025-04-30

I love my styling gel! It is light in texture, and allows me to style without a "gunky" feel! It washes out without leaving a film. I am very happy with my product! (Now I need a hairspray to hold it in place)

2025-02-19

Whenever I add blonde highlights this is a must. It cuts the brass and has a delicious grape scent!!

2025-02-09

Works amazing!!! Tones fast & actually cleans hair unlike other purple shampoos. I love that it doesn’t dry my hair out either!

2025-01-25

This is by far the best purple shampoo for toning brassy highlights. My salon carried Unite and that’s how I discovered it. It is a must for everything from all over blondes to those with partial highlights like me. Plus - the smell is amazing!

2025-01-20

I have tried several top of the line purple and blue shampoos over the years. Unfortunately a few great ones were discontinued. The other ones I've used usually are very messy and dry your hair out. This product I can say is the total opposite! It's a deeper purple with a hint of blue mixed in so to me it seemed to grab on to not only the brassiness and combat it , but also the warmer tones. For example I'm a brunette, but I have a bronde balayage. I will definitely add this go my hair care routine and use in between salon visits.

2025-01-11

I have tried many color enhancers for gray hair, and this is my favorite.

2025-01-06

My hair often needs a refresh after highlights, and this product right here will give you perfectly toned hair without weighing it down or looking ashy!! The quality of this purple shampoo is unmatched, and I have tried many over the years. Where most purple shampoos would leave your hair feeling dry and brittle, this product always makes my hair, soft and silky.

2024-11-27

Smells great like grapes!! Leaves hair soft and shiny compared to most purple shampoos !!

2024-10-16

HANDS DOWN the best purple/blue shampoo on the market! I’ve tried them ALL and I always come back to Unite! Smells like grapes, tones any depth of yellow/orange blonde hair (also tones brown hair!) … only purple/blue shampoo that doesn’t leave my fine hair dry and frizzy. I have recommended this product to HUNDREDS of people, it’s THAT good! Use 3 times a week till hair is of desired tone, then use 3 times a month for maintenance *works amazing for people who have well water (recommend using 3 times a month). I recommend buying the liter bottle… it’s worth every penny! Great for dry, normal, oily, fine, medium, or thick hair.

2024-10-09

I have tried just about every toning shampoo on the market and none of them come close to the whitening power of Blonda. I’ve been a loyal user for about 10 years now and every time I try to use something else, I come right back. It is drying, so I recommend a strong conditioner or mask after washing with it, but it’s absolutely worth every penny!

2024-09-03

This was the first untie product I used and what made me a loyal customer! Make my blonde so bright and I love it!

2024-08-28

Leaves my hair a bit straw line, which condition takes care of. Smells fantastic that lasts.

2024-08-08

Works well for my dark brown hair takes the yellowish out of my blonde biolaged highlighted hair!!!!

2024-08-06

I’ve been using this purple shampoo for years now. It is the BEST one out there!

2024-07-25

Why do you advertise this has sulfate-free when it clearly says there is Sodium Laureth Sulfate in the ingredients?

2024-07-14

Perfect color correcting shampoo. Smells amazing. A must if you have blonde highlights.

2024-07-05

Love the grape smell. Keeps blonde bright. Best color shampoo I’ve used. Feels amazing

2024-05-21