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  5. ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
ColourPop® BFF Mascara - Volumizing Mascara Matte Finish
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🖤**🖤
·
Verified purchase
US
Very cute I love this color and the formula and the red liner is the dark red gel liner from color pop too!
Item:
Wine O'Clock
2025-12-13
**
·
Verified purchase
US
Received this yesterday. Opened it today so excited to try it out just to find the product is completely dried out. The mascara is like a thick paste and won't apply to my lashes or even my finger when I rubbed it. Very disappointed for this to be my first experience with this brand.
Item:
Wine O'Clock
2025-10-19
S**y P**a
·
Verified purchase
US
IM SOOOO IN LOVE !!!! I have L’Oreal brand in different colors, but the red and purple and green are way too dark. You can’t even tell but this mascara you can see the actual color and it’s very bright and very pretty.
Item:
Left on Red
2025-07-12
E**b
·
Verified purchase
US
Maybe a little darker red would have been better, but love the difference it made with my light brown eyes! They stand out more. I noticed it does make skin/eye look reddish like it’s irritating it but just apply gently. Color: Red, medium not too light Coverage: Great, could be a bit better Product benefit: Adds some fun in new style of makeup trends
Item:
Wine O'Clock
2025-06-10
US
Swell season is a nice dark teal when applied in two coats on my medium brown lashes. Shown here is a sloppy two coats on the inner corner with roar on the outside.
2025-04-16
US
Left on red is RED and I love it. Very pigmented on the first coat. Shown in my pics on the outer lashes in two quick coats.
2025-04-16
J**e A**y
·
Verified purchase
US
I bought the Wine O clock. Pretty at first but after it fully dries it looks dark brown-ish. Really can’t tell I have colored mascara on. Idk, you be the judge. Came back a few hours later to add that now the color looks black. It’s also flaky.
Item:
Wine O'Clock
2025-04-01
US
This color looks amazing on my lashes. I love the BFF mascara. It’s one of my favorite selections in Colourpop!
2023-02-03
US
This mascara worked wonders on my eyelashes. In my past experiences trying purple mascara, I often have to apply multiple layers for it to be at all visible, but this mascara does not require much application to be visible! It brightens the green pigment in my eyes, and I liked the way it shapes my eyes. If there were a contest for the best purple mascara, ColourPop’s “Purple Prose” would easily win the title. I would recommend this mascara 100%.
2022-01-18
r**f
·
Verified purchase
US
received a used product, the box was open on both sides and there were scratches on the bottle
Item:
Wine O'Clock
2025-12-14
A**W ✨**
·
Verified purchase
US
This is the worst mascara I have ever used. It is so dry it seems like it’s 10 years old. I can’t even get the product to transfer to my lashes. I want my money back. If I could give it negative stars it would get them!!!!! This was after like 10 layers!!!!!
Item:
Wine O'Clock
2025-11-25
m**a
·
Verified purchase
US
Very clumpy and dry like it was left open or something . No plastic on the box I’m guessing it dried in storage and then shipped out a bad batch.
Item:
Black on Black
2025-09-13
G**s L**9
·
Verified purchase
US
I love the color color pop I can’t wait to try it. I’m gonna use it tomorrow here it goes.
Item:
Wine O'Clock
2025-09-09
E**d
·
Verified purchase
US
I ordered the “wine o’clock” mascara and received lipstick and no mascara
Item:
Wine O'Clock
2025-08-21
D**g L**y C**i
·
Verified purchase
US
I highly recommend this mascara. I got it in blue pink, purple and teal. It goes on really well. It makes it really cute. I look. And I got all the colors together to make a mermaid look. 🧜‍♀️
Item:
Pink Inc.
2025-06-08
S**0
·
Verified purchase
US
Love the wine red color. I didn’t not have any flakes or smudging.
Item:
Wine O'Clock
2025-05-18
T**6 **
·
Verified purchase
US
I think mine might have been defective? An INSANE level of product on the wand/all over the top of the tube, had to wipe everything off completely before applying, stuck the wand in once and again, there was so much product I couldn’t apply it. Also the lid wouldn’t screw/stay on. Threw it away 😩
Item:
Wine O'Clock
2025-04-19
✨**s b** J**✨
·
Verified purchase
US
I love this mascara! It’s so fun! It doesn’t smudge or smear under my eye throughout the day! But it does dry down a little less of a bright pink than I wish it did.
Item:
Pink Inc.
2025-03-06
c**3
·
Verified purchase
US
I never receive the purple color, two wine, one brown, no purple
Item:
Purple Prose
2024-12-17
P**✅
·
Verified purchase
US
Love the smoothness of the product. The wine o'clock is a great subtle fall color. It will look great at my favorite team's games, too. Very nice packaging!
Item:
Wine O'Clock
2024-11-25
About this product
Details
BrandColourpop Cosmetics LLC
Container TypeTube
Material Type FreeAlcohol Free
BenefitsVolumizing
Dangerous Goods Or Hazardous MaterialsNo
Flammable LiquidNo
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Product description
Meet your new best friend in beauty—BFF Mascara! This game-changing formula is here to take your lashes from thin to thick in an instant. The deepest black shade envelops each lash, delivering incredible volume and length for a captivating look that lasts all day.
What it is
– A revolutionary mascara that instantly lifts, volumizes, and lengthens your lashes for a bold, defined gaze.
Why you’ll luv it
– The unique twisted nylon fiber brush is expertly designed to comb through every lash from root to tip, ensuring a buildable look without any clumping.
Why you need it
– Say goodbye to flakes and hello to the ride-or-die formula that stays put, providing all-day wear without the drama.
Get ready to bat those lashes and shine with confidence—BFF Mascara has got your back!
Net Weight
: 7g (0.24oz)
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It’s $7 right now for super brand day so snag it while you can i’m in love. @ColourPop Cosmetics #colourpop #colourpopmascara #coloredmascara #redmascara #mascara #browneyes #greeneyes #colourpopsbd #superbrandday #tiktokshopsummerturnup #tiktokshopcreatorpicks
brittmarie.x
169.7K
You can’t trust vampires, but you can trust that the #NewMoonXColourPop Multichrome Shadow Stix deliver high-impact, colour-shifting pigment in a single swipe. 🌕✨ This innovative, long-lasting formula comes in 3 shades inspired by the film’s iconic love triangle: 🌲 It’s Always Been Him | Pinky copper with a gold-to-green multichrome shift 🩸 Vampire Girl | True red with a gold-to-olive shift 🐺 Wolf Girl | Warm bronze with a gold-to-olive multichrome shift Use it as an eyeshadow base, a liner, smoke it out – wear it so many ways! 🌲 Can you guess the next product reveal? 🖤 Launching January 9th at 10AM PT.
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thank ya
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47.1K
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convincing kids and the elderly that this is my natural hair
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37.7K
Guess the wolf’s out the bag. #NewMoonXColourPop. January 9, 2025. 🐺🌕
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31.4K
Creator earns commission
Replying to @LoHuffman Believe it or not its mascara!! @ColourPop Cosmetics colored mascaras are perfect to make your eye color pop! I love the color wine o clock for brown or green eyes! Theyre only $9! #coloredmascara #mascara #colorpopcosmetics #colorpop #mascarareview #makeupmusthaves #tiktokshopblackfriday #tiktokshopcybermonday #tiktokshopholidayhaul #falldealsforyou #stockingstuffers #christmasgiftsforher
Natalie| Beauty & Fashion
21.1K
Creator earns commission
I just ordered more colors. I am loving this colored mascara trend. #colourpop #colourpopbffmascara #coloredmascara #redmascara #tiktokshopsummerturnup #tiktokshopcreatorpicks #dealsforyou
britt 🪴
20.1K
Creator earns commission
lets try out BURGUNDY mascara in my favorite formula by @ColourPop Cosmetics !!! #mascara #colourpopcosmetics #affordablemakeup #makeupreview #burgundymascara #redmascara #brownmascara #mascaras #makeuptryon #longlashes #affordablemakeupproducts #colourpop #colourpopmascara #mascarareview
🍩 JENNA 🍩
18.7K
Creator earns commission
colored lashes in 2025?!?! i’m all about it!! this color is SO PRETTY!! i can’t wait to try more colors 💜💙♥️💚 #colourpopcosmetics #coloredmascara #trendingmakeup #beautytip #makeuphacks #colourpopmascara #wineoclcok #lovelanguage #seasonalgems #tiktokshoploveatfirstfind #spotlightfinds
brooklyn
17.0K
This one's for the pink girlies 🎀💕 BFF Mascara instantly lifts lashes while volumizing and lengthening each lash from root to tip, delivering a buildable look that never clumps! 😍 @theprincessdiariez_ wearing shade: Pink Inc. 🩷
ColourPop Cosmetics
16.9K
Creator earns commission
I love that our makeup trends are going back to how they were years ago- I'm ALL for it #makeuptrends #viralmakeup #makeuptrends2025 #coloredmascara #makeuptok #makeupfinds #mua #muatok #beautyfinds #makeupforbeginners #makeupturorial #fyp
Alle
16.0K
new trend: mermaid mascara 💜🧜‍♀️ who’s into it?? 🤭 BFF mascara is the colourful mascara youve been waiting for ✨ @Melody #mermaidmakeup #makeup #colorfulmascara #bluemascara #purplemascara
ColourPop Cosmetics
13.6K
Creator earns commission
Colourpop mascara in Purple Prose & duo chrome crème gel liner in Actin’ Up 😈 @ColourPop Cosmetics @Colourpop #colourpop #colourpopcosmetics #purplemascara #purpleeyeliner #purplehair #mascara #eyeliner #duochromeeyeliner #duochrome #makeup #swatches #makeupswatches #makeuptutorial #affordablemakeup #affordable #drugstoremakeup #alternative #alttiktok
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12.9K
Creator earns commission
THANK YOU COLOURPOP I LOVE YOU #colourpopcosmetics #whimsy #makeup #whimsical #wlw #wuhluhwuh
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12.8K
We are truly blown away by the overwhelming response for our A Shadow of Secrets collection! 🥀📖⚔️ We know some of you weren't able to get your hands on the collection before it sold out, and we heard your disappointment.  We will be restocking LIMITED QUANTITIES of the FULL collection at 12PM PT.  We worked closely with our teams internally to reallocate inventory to our customers, so we could get the collection in more hands of this loyal, and excited, community. 🖤 Thank you for being so patient for this highly anticipated restock and don’t worry- we are working on a bigger restock later in the spring.
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12.2K
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I really hope I can find the green one aswell 😛😛😛 #hustler 😘
Ozempic Orangutan 🦧😔🦗
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Replying to @🍁 𝙹𝚎𝚜𝚢 𝙴𝚕𝚢𝚜𝚎 🎀 This Wine O Clock Mascara by @ColourPop Cosmetics is perfect for Green eyes, Brown eyes or Hazel eyes! This makes for the perfect holiday makeup look and they’re on sale for $7 right now! #colourpop #colourpopcosmetics #coloredmascara #mascara #colorpopcosmetics #colorpop #mascarareview #makeupmusthaves #tiktokshopblackfriday #tiktokshopcybermonday #tiktokshopholidayhaul #falldealsforyou #stockingstuffers #christmasgiftsforher
Natalie| Beauty & Fashion
7.7K
Creator earns commission
#foryou #makeup #sponsored
Mya <3
7.7K
Creator earns commission
Colored mascara makes your eyes pop in the best way! 👀💥 @ColourPop Cosmetics is running their sale through May 28th where you can get these mascaras for $6 and if you spend $15 you get free shipping! So stock up! #colourpop #colourpopcosmetics #colourpopsbd #colourpopmascara #mascara #mascarareview #coloredmascara #colorfulmascara #colorfulmakeup #ttsbeautybesties #tiktokshopcreatorpicks #tiktokshopmemorialday #tiktokshopsummerturnup #tiktokshopsummersale
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