Made for toning brassiness in Silver, Blonde, and Gray hair, this purple-pigmented daily cleanser gives your hair a natural, ultra-cool finish. Its refreshing aroma and blend of Colorist-approved ingredients, like invigorating Caffeine and hydrating Olive Oil, takes your shower to a whole new level of cool.

·ANTI-YELLOW SHAMPOO. Purple-pigmented cleanser that tones hair by neutralizing brassy tones on blondes and brightening gray hair.

·KEY BENEFITS. For silver, gray, and blonde hair, minimizes brass and warm tones, lightweight cleansing formula, nourishes and invigorates, boosts moisture, Sulfate-free (SLS- and SLES)

·KEY INGREDIENTS. Quinoa shields your hair from color fade and Caffeine offers an invigorating clean.

·COLORIST TIP. If you start to notice a slight purple or silver hue to your hair after using this shampoo, try swapping your Protect Shampoo every other wash or let it soak into your hair for less time.

·HOW TO USE. Apply a quarter-sized amount of product to wet hair and work into a lather, massaging as you go. Leave the product on for at least 5 minutes (or up to 10 minutes for a greater effect) and rinse with cool water.