The founders of AMB are a couple of guys, one a health care professional and the other, a heavy equipment operator/construction worker. Both being passionate, dedicated, dirt bike riders, they had tried a variety of products over the years to prevent “Monkey Butt.” None of the products on the market, however, lived up to their expectations for comfort, relief of soreness and availability. After several months of testing different formulas, their development team found just the right combination of ingredients. They liked the results so much, that they decided to share their creation with the world, and hence the AMB brand was born.