Founded in 1980, Fruit of the Earth is a family-owned and operated skin care company based in Texas that has grown to be one of the largest and most respected producers of skin care, sun care, and health care products in the world. What started as a line of accessible and high-quality aloe vera products eventually expanded to our current diverse skin and sun care ranges. Along the way, we enhanced our focus to encompass home and bath & body products, but we never abandoned our commitment to creating effective, nature-inspired formulations.