10/10 will never go back to box dye! I bought this for my daughter, it's so easy for her to use! Her hair has never been healthier! She has black hair dye blindness & approves! With such long luxurious hair she's already used up a bottle & it's time to buy more!
2025-11-10
Received it very quickly I have used it once I have before and after photos showing how well it works its amazing I will definitely buy again (only negative it does smell like rotten eggs) first 2 photos are before and the last photo is the result so happy with it!
2025-11-15

B**y C**l
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Verified purchase
US
Amazing, super black which I love BUT as I have thick hair the front half section of my hair wasn’t able to be dyed as I ran out lol so def need two bottles! I was doing my roots which had grown out a little btw! It’s been 2 months or longer since I’ve used it and my hair is still black as hell! 😍
2025-12-15
i’m gonna be honest this hair dye was a waste of my money. Nothing happened when I tell you literally absolutely nothing. I sat there with that stuff on my head for over 30 minutes closer to 45 and absolutely nothing happened. All of the color washed out in the shower and I made sure to use color safe shampoo and conditioner Really disappointed considering the fact I saw all the good reviews on the black hair color.
2025-11-24
While This did work as far as refreshing my color and dying my roots, I do not believe the ingredient list is accurate, i am highly allergic to PPD, this doesn’t list it as an ingredient but I know I’m not allergic to what it SAYS is in here, yet I’m
Having a full blown reaction as if it were PPD.
2025-11-05

N**t 🎺**c g**u
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Verified purchase
US
Works amazing I just used it, no more hair dye, harsh chemicals and I am only doing my roots , treatments for hair for a year
2025-10-13
If you're like me and constantly making your hair go as black is sin.Then, this is the product for you. I am constantly making trips to sally to get hair dye. But this was literally twenty minutes and done. Remember, this is a hair dye.So if you're not wearing gloves, it will dye your hands. .
2025-11-25

C**e A**n
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Verified purchase
US
This stuff is amazing, it actually kinda lathers up like a soap, it doesn’t really have a smell, it doesn’t stain the skin and really does work in 5MINUTES!!! My hair was half black half brown and I used it on the brown half and it looks like I got it down all at the same time!!!
2025-11-17
Had a bad allergic reaction to this dye.. within 3 minutes of having it on my hair, it started burning and I washed it out. Now my entire scalp and neck and face is swollen and red and currently at the ER. Feels like my head is on fire. Only gave 1 start bc I had too. But it's a 0
2025-11-17

M**s 🫶**
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Verified purchase
US
2025-11-11

** H**h **
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Verified purchase
US
This is hands down the easiest and quickest way to dye your hair. It lathers so nice like shampoo and deposits color QUICKLY (before and after pictures)
2025-10-25
from brown to black! 😍 gave my hair a break from black hair for a couple years and went back to my natural color. my order came in and I immediately used it. sectioned and coated my hair, left it on for 20 mins tops and then jumped in the shower and the result is amazing! def purchasing in bulk.
2025-10-18
Shampoo was Easy to Use and didn’t smell harsh kept my hair so dark for a long time! Definitely buying again tonight I loved it!
2026-01-09
It’s full coverage ridiculously easy to use and leaves your hair sleek. I will say I do condition after using it to avoid the hay like texture. I usually do 10-15 minutes processing time
2025-12-09
I absolutely recommend this product! It left my hair a soft black color. I left it on for about 40 minutes and then washed it out. I did put a deep conditioner on because it did leave my hair feeling really dry. After I washed the conditioner out, I blow dried it. Hair looks shiny and feels soft!
2025-12-09
I used the entire bottle and it did not dye my hair. Processed for 20 minutes. Purchased the dark brown and I noticed immediately that it was red out of the bottle and processed to yellow. It did not change the color of my hair at all. Complete scam.
2025-11-19
Color match was perfect. Easy to use and doesn’t make a mess like regular hair dyes. Will be purchasing again
2025-11-17
Absolutely amazed by this! I wanted black hair but didn’t want to use a box dye. This gave me beautiful results and my hair still feels strong and healthy!
2025-11-14
Lasts forever and made my hair shiny. Doesn't fade and makes your hair super black. Never going back to boxed dye!
2025-11-11

N**x ** n**s
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Verified purchase
US
So easy to use and smells AMAZING! Didn’t stain my tub or my hands (I rinsed them off immediately) and even though I applied in a hurry, there are absolutely no patchy spots. 10/10 recommend
2025-11-11