adidas Power Training Backpack

Launched in 2021 as part of adidas’ commitment to sustainability and functional sportswear, the Power Backpack reflects decades of innovation rooted in athletic performance since adidas’ founding in 1949.

Design Concept: Merges urban practicality with gym-ready utility—clean lines, ergonomic structure, and gender-inclusive styling for everyday training, commuting, or casual wear.

Selling Points:

·Spacious main compartment (up to 25L capacity) with laptop sleeve (fits up to 15.6")

·Dedicated ventilated shoe pocket with airflow mesh

·Reflective adidas logo and trim for low-light visibility

·Padded, adjustable shoulder straps + breathable back panel for all-day comfort

·Zippered front organizer panel with media port and key clip

Materials: Made from 100% recycled polyester (certified by GRS), sourced from post-consumer plastic bottles. Reinforced base and zipper tape enhance durability without compromising eco-standards.

Packaging Dimensions: 48 x 30 x 15 cm (18.9 x 11.8 x 5.9 in); weight: 0.72 kg (1.6 lbs). Ships in recyclable cardboard box with no plastic wrapping.