
adidas MH MATERIAL BP Sporty Casual Backpack
Launched in 2023 as part of adidas’ “Made for Humans” (MH) initiative, this backpack reflects over 70 years of adidas innovation in functional sportswear and everyday mobility.
Design Concept: Blending urban practicality with minimalist aesthetics, the MH MATERIAL BP emphasizes versatility, gender-neutral appeal, and intentional simplicity—ideal for commuting, campus life, or weekend adventures.
Selling Points:
·Unisex design—perfect for couples or shared use
·Lightweight yet durable construction with reinforced stitching
·Spacious main compartment + front zip pocket + padded laptop sleeve (fits up to 15.6")
·Reflective adidas logo for enhanced visibility
·Ergonomic, adjustable shoulder straps with breathable mesh backing
Materials: 100% recycled polyester (main body and lining), sourced from post-consumer plastic bottles. Water-repellent finish enhances weather resistance without compromising sustainability.
Packaging Dimensions: 48 × 30 × 15 cm (18.9 × 11.8 × 5.9 in); weight: 420 g. Ships in compact, recyclable cardboard box with no plastic wrapping—aligned with adidas’ 2025 zero-plastic packaging goal.
Colorway: Beige base with contrasting navy blue accents—timeless, low-maintenance, and effortlessly stylish.