About this item

ZERO PEROXIDE. ZERO GUM BURN. JUST WHITER TEETH. -- Peroxide strips work by generating free radicals, which is exactly why they cause tooth sensitivity and that white burning feeling when they touch your gums. Our Purple Strips use PAP instead, a newer whitening agent that works through a completely different pathway. Same result, none of the harshness.

THE PURPLE COLOR IS DOING REAL WORK -- The violet pigments in these strips cancel out yellow tones on the tooth surface, the same way purple shampoo neutralises brassiness in blonde hair. Combined with PAP whitening underneath, you're tackling discolouration from two directions at once. That's why these look different from every other strip. Because they are.

NOTHING IN HERE THAT YOU'D WANT TO KEEP OUT OF YOUR MOUTH -- Made in an China facility with globally recognised third-party certifications. Every batch is independently tested before it ships. The formula is vegan, cruelty-free, and free from animal-derived ingredients.

STAYS PUT. EVERY TIME. -- Apply once a day for 30 minutes. The strips flex and conform to your teeth so they grip from the moment you press them on. No slipping, no readjusting, no trays, no UV light, no rinsing. Peel, press, done.

PROFESSIONAL-GRADE INGREDIENTS. NOT THE PROFESSIONAL PRICE. -- PAP is the same active whitening ingredient used in premium professional treatments. The Purple Strips bring that same chemistry home in a 30-minute strip, without the dentist appointment, without the custom trays, and without the bill.